Duke was in need of social media graphics to give their department and all of their athletic teams a consistent and sharp brand identity. Old Hat responded by creating an extensive social media graphics package for Duke Athletics for 2015-16. We first created profile and cover photos for the Duke Athletics Facebook and Twitter pages and did the same for each of their varsity sports. Each cover photo is based off of the poster design for each sport this year, also created by Old Hat. Each team also has more than a dozen sports specific graphics including a player of the game, a gameday graphic, award nominees/winners, a starting lineup, final score graphic and more. The majority of the graphics are templates which can be updated easily by Duke Athletics. Additional special ocassion graphics, including those for holidays, special events and more, will be created throughout the year.