With the magnitude of an athletic rebrand I am so thankful to be able to work with Old Hat! Their level of professionalism and knowledge was essential as a first-time rebrand customer. I could not be more satisfied with the process, communication, and accessibility they provided our team members. Taking our brand into this new era, while honoring our traditions, was a prime point of emphasis and their guidance through the process was critical to our successful transition. I would recommend Old Hat without reservation!
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- Kelly Wells, Director of Athletics -
LOGO & IDENTITY DEVELOPMENT
THE UNIVERSITY OF PIKEVILLE ATHLETICS
In the summer of 2020, the University of Pikeville Athletics Department selected Old Hat to create a new family of marks and custom typeface for UPIKE Athletics. We launched our 3-phase identity development process and in collaboration with the staff of UPIKE, unveiled new primary and secondary logos, along with a wordmark, sport specific marks, typeface and more on November 20, 2020.
EXISTING PRIMARY LOGO
UPIKE BEARS NEW FAMILY OF LOGOS
PRIMARY & ALTERNATE PRIMARY
SECONDARY
WORDMARKS
SPORT SPECIFIC MARKS
CUSTOM TYPEFACE
READ MORE CASE STUDIES
