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info@oldhatcreative.com • Tel. [405] 310-2133 • 102 W Eufaula, Ste. 225 • Norman, OK 73069
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info@oldhatcreative.com • Tel. [405] 310-2133
102 W Eufaula, Ste. 225 • Norman, OK 73069
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RESEARCH
STEP #1
At the heart of every successful plan and execution is the research that lays the foundation. For some projects, our research might be as simple as a conversation to clarify your vision and needs from a design perspective.
For more involved projects, we dive deeper—developing surveys, conducting gameday audits, or analyzing census data to uncover critical insights. No matter the project, we put in the work up front to make sure we’re hitting the mark and delivering exactly what you need.
RMU Athletics UNITE Campaign
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Discovery Session
- Audience Segmentation
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Key Insights
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Geographic and Demographic Research
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Discovery Session
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Audience Segmentation
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Key Insights
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Geographic and Demographic Research
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Discovery Session
- Established primary and secondary audience personas to grow the RMU Athletics fanbase.
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Audience Segmentation
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Primary: Current fans (business professionals in Pittsburgh).
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Secondary: Young alumni and families within 20 minutes of campus.
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Key Insights
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Primary audience values social connection and premium accessibility of events.
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Secondary audience seeks family-friendly, affordable experiences.
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Geographic and Demographic Research
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Analyzed top 10 markets in the greater Pittsburgh area, focusing on proximity to campus and alignment with target audience profiles.
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This is where the plan comes together and sets the stage for the creative work to follow. It’s all about taking the insights we’ve gathered and turning them into a clear, actionable roadmap that ensures we’re on the same page with our clients before things really get rolling.
Whether we’re crafting brand messaging, figuring out how to connect with your audience, or outlining the steps to bring the vision to life, this is where we make sure everything is lined up for success. It’s the game plan that keeps us focused and moving toward the win.
RMU Athletics UNITE Campaign
Overarching Brand Message : UNITE
Emphasizing unity within the athletics program and surrounding communities.
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Strategic Goal
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Core Pillars for Achieving Unity
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Strategic Framework
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Where We Are vs. Where We're Going
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Key Focus: Enhance connections with stakeholders
Overarching Brand Message : UNITE
Emphasizing unity within the athletics program and surrounding communities.
-
Strategic Goals
-
Core Pillars for Achieving Unity
-
Strategic Framework
-
Where We Are vs. Where We're Going
-
Key Focus: Enhance connections with stakeholders
Overarching Brand Message : UNITE
Emphasizing unity within the athletics program and surrounding communities.
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Strategic Goals
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Create Unity:
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Unite student-athletes with the general student population.
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Foster collaboration between athletics administration and university faculty/administration for excellence in academics and sports.
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Core Pillars for Achieving Unity
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Authentic: Communicate with fans, alumni, and donors honestly and transparently without pretense.
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Accessible: Ensure unmatched access to facilities, coaches, athletes, and administration within the Pittsburgh area.
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Premium: Position RMU Athletics as a high-end brand by delivering top-tier experiences for fans.
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Strategic Framework
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Balancing Act:
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Move from being perceived as "Unknown" to recognized as "Champions."
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Balance fan perception and self-perception.
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Where We Are vs. Where We're Going
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Current State: Separated, unfamiliar, but successful.
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Future State: Become storytellers, welcoming/inviting, and excellent.
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Key Focus: Enhance connections with stakeholders
STRATEGY
STEP #2
The creative process is where everything comes to life. With the research and strategy in place, the vision becomes clear, and the creative work naturally falls into place. Whether it’s designing bold graphics, crafting compelling videos, or building an engaging website, the foundation we’ve laid ensures that every piece we create is purposeful and on target.
When you start with solid research and a strong strategy, the creative isn’t just pretty—it’s impactful, meaningful, and gets results. It’s the execution that makes all the hard work up front worth it.
RMU Athletics UNITE Campaign
CREATIVE
STEP #3
OUR PROCESS
a case study: following robert morris university through the process
Don't see your logo? We have a solution for that.
WE WERE
BUILT
FOR THIS
From crowd-pumping prompts to jaw-dropping intro videos and custom animations, we create dynamic content that takes your gameday experience to the next level. Whether it’s on the video board, the court, or beyond, our custom visuals are designed to captivate your fans and showcase your brand like never before.
VIDEO & ANIMATION
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Our retainer agreements give you a trusted design team at your fingertips, ready to step in whenever inspiration strikes—or when deadlines do. Whether it’s a fresh campaign, custom graphics, or something you didn’t see coming, we’re here to handle it all.
RETAINER
Your brand is more than just a logo or a tagline—it’s the perception people have when they hear your name or see your identity. It’s the emotional and factual sum of how fans, faculty, players, and coaches experience your presence. A brand is a gut feeling, an intangible essence that defines what you stand for.
The exciting part? Perceptions can be shaped. Branding gives us the power to redefine, realign, and inspire the way people see you. Through intentional messaging, compelling visuals, and strategic positioning, we help craft a brand that resonates deeply and authentically with your audience—one that makes a lasting impact.
Check out our process for more about brand development
BRAND
DEVELOPMENT
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Your identity is the visual heartbeat of your brand—the logos, mascots, and design elements that make you instantly recognizable. From primary logos to secondary marks, event branding, and mascot designs, we craft visuals that are bold, versatile, and unmistakably yours. Think of it as the face of your brand, creating a lasting impression and bringing your story to life at every touchpoint.
IDENTITY
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FACILITIES
Your facilities aren't just venues—they’re the gateway to your fan experience. From the moment fans step onto your campus or facility, bold and engaging environmental graphics set the tone, making them feel welcomed, excited, and connected to your team.
We create impactful visuals, from wall murals and wayfinding to immersive displays that energize your spaces, inspire pride, and leave a lasting impression on everyone who walks through your doors.
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WEBSITES
A great website is like a well-designed storefront—it builds trust, invites exploration, and drives action. If your site looks outdated or confusing, it sends the wrong message. We design sleek, intuitive websites that showcase your brand, engage your audience, and make every visit seamless and impactful.
