Three divisions of Old Hat Creative (Capture, Interactive and Productions) and Old Hat Sports Branding played a part in the creation of raiseupcarolina.com. Old Hat Sports Branding created the "Raise Up Carolina" wordmark, Capture and Productions worked closely together on video elements for the website, and Interactive designed and programmed the website. The goal of the website: provide information which drives football season ticket sales for 2016. For the first time, Old Hat Interactive included marketing automation within the website. Marketing plans were created and executed to assist in season ticket renewals and overall sales. The gathering of site data will greatly assist the UNC Ticket Sales department in converting those who express interest into season ticket holders. Click on the link below to view the full website.