Northwestern/Coke Derby Race and Participant Cards (2015)

Services

  • Fan Entertainment
  • Games
  • Sponsor Animations
  • Promotional

Old Hat Productions and Print Design joined forces to create a great sponsored piece for Northwestern and Coke for Wildcat football this fall. This "Race to Refreshment" Derby Race animation was custom created and offers three different endings. To get fans involved in the action, Northwestern chose to have us create three participant cards that they distributed to fans in the stadium. Fans whose card matched the winner in the race shown on the big screen, were able to redeem their card for a free 20 oz. Coke product. 

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Associated Work