Fangage - NEW from Old Hat Creative
Old Hat Interactive recently launched our newest product, Fangage.
The purpose of Fangage is to engage, entertain and connect with your fans. Fangage features fun and entertaining quizzes for your fans to take and share on social media and is a completely unique way to connect with your existing fans. You simply add the quiz link on your website or social media platforms and watch it go viral.
Fangage features viral marketing through fan engagement in social media. Data collection can be incorporated if you wish.
To use, fans simply click on a custom URL from their mobile devices or computer and answer a series of questions. Questions can be simply entertaining or you can add survey-like questions to gain more information. A result is given based on how the series of questions were answered. Fans share their quiz results on Facebook or Twitter. Other fans see results posted and are encouraged to take the quiz as well.
The results from the 12th Man Foundation's "How Aggie Are You?" Fangage launch were very impressive.
In the first 24 hours after the initial Fangage release:
5,209 - Number of users that completed the quiz.
12,156 - Number of users that viewed the quiz.
562 - Number of users who clicked the ad within the quiz.
One week following the 12th Man Foundation's "How Aggie Are You?" Fangage release:
74,416 - Total number of Facebook users the quiz reached.
785 - Number of new "likes" on the 12th Man Foundation Facebook page, directly attributed to Fangage.
Here are the most up to date stats since October 20, 2014:
University of Oklahoma ("How Sooner Are You?" and "Are You Bud, Barry or Bob?" combined):
9, 172 users
22,965 page views
666 ad clicks
52 shares on Twitter
11 shares on Google+
9,159 quiz submissions
Facebook App Stats:
- 37.7K story impressions
- 1.1K published stories
- 289 clicks on story
Texas A&M 12th Man Foundation ("How Aggie Are You?" and "Which Aggie Football Coach Are You?" combined):
26,546 page views
270 ad clicks
40 shares on Twitter
10,668 quiz submissions
Facebook App Stats
- 46.2K story impressions
- 856 published stories
- 522 clicks on stories
University of Oregon:
11,365 page views
177 ad clicks
49 shares on Twitter
4 shares on Google+
2,805 quiz submissions
Facebook App Stats:
- 8K story impressions
- 176 published stories
- 60 clicks on stories
Old Hat can provide suggestions for quizzes or we can incorporate your ideas into a quiz.
Interested in Fangage? Please contact us at firstname.lastname@example.org for more information and pricing.