The 6-Step Creative Process
- Project Initiation To get the job started.
- Information Gathering To get all the materials and information needed to start the project.
- Presentation of Concepts To submit the first concept of the project to the client.
- RevisionsTo get the project to a satisfied state for the client.
- Production of Deliverables To get the approved project prepared for final delivery.
- Delivery To get the final project files to the production company, or the client.
1. Project Initiation
Objective: To get the job started.
- This will often be as simple as sending an email or having a quick call to discuss the video project, and go over the general concept before proceeding with a quote or timeline.
- Old Hat will provide pricing and expected delivery date before proceeding with the project. If projects require a quick turnaround, rush fees may apply.
2. Information Gathering
Objective: To get all the materials and information needed to start the project.
- This step is the most crucial in order to be efficient and stay on budget.
- Before starting the project, Old Hat will talk with you about your goals and discuss preconceived ideas you may have about the project.
Old Hat will require you to fill out our Video Production Planning sheet and other assets which will cover items such as:
- script (either you provide or we put the script together)
- video highlight clips (with timecodes). These should be sent via ftp if possible.
- approved photos
- text points (if needed)
- video board specs (pixel dimension, aspect ratio, HD vs. SD)
- music (we will send a couple music samples based on their input)
- delivery information (file type, delivery method, etc.)
- We also ask that our clients sign a copyright music agreement which relieves Old Hat from copyright liability should the client choose to use copyrighted music for arena usage.
- For TV spots, it’s best that we get the station contact information to talk with them about delivery.
- Old Hat will begin production once all assets have been received.
3. Presentation of Concepts
Objective: To submit the first concept of the project to the client.
- When submitting our first draft, Old Hat will ensure that the piece addresses any needs determined in the information gathering stage.
- The first mock-up is generally a :05-:10 clip with elements that will be used throughout the video. It’s important that you review the mock-up closely for graphic elements, font choice, music choice and general flow.
- The more input we get at this stage, the less we’ll have to adjust on the final render, which takes considerably more time.
Objective: To get the project to a satisfied state for the client.
- This is the second most important step in keeping Old Hat efficient and on budget.
- Old Hat will review changes that have been provided and address any unclear requests.
- We ask that you send the mock-up to all parties that may have input throughout the creative process.
- Because of the time involved in the revision process for video projects, Old Hat requests video projects be done with 2 rounds of edits, and getting all eyes on the piece early to provide input will help prevent multiple rounds of edits.
- Video projects require more time for revisions than other projects, depending on the type of changes needed. Old Hat will advise you of a reasonable turnaround time for revisions.
5. Production of Deliverables
Objective: To get the approved project prepared for final delivery.
- Old Hat will prepare final files per the specifications provided.
- If other delivery files/specs are sent at this time, clients should expect to be charged for the time spent on resizing/re-rendering the project.
Objective: To get the final project files to the stations or client.
- Delivery of files will be made per the instructions given. Any additional delivery requests may be delayed and will require additional charges.