The 6-Step Creative Process

  1. Project Initiation To get the job started.
  2. Information Gathering To get all the materials and information needed to start the project.
  3. Presentation of Concepts To submit the first concept of the project to the client.
  4. RevisionsTo get the project to a satisfied state for the client.
  5. Production of Deliverables To get the approved project prepared for final delivery.
  6. Delivery To get the final project files to the production company, or the client.

Print Process

1. Project Initiation

Objective: To get the job started.

  • This will often be as simple as sending an email or having a quick call about the project.
  • If the project request is unclear, Old Hat will contact you to get a better feel for the project so we can provide an accurate quote.
  • Old Hat will provide pricing and expected delivery date before proceeding with the project. If projects require a quick turnaround, rush fees may apply.

2. Information Gathering

Objective: To get all the materials and information needed to start the project.

  • This step is the most crucial in order to be efficient and stay on budget.
  • Before starting the project, Old Hat will talk with you about your goals and discuss preconceived ideas you may have about the project.
  • If possible, providing samples is helpful in guiding our designers.
  • Old Hat will require the following materials to complete the project:
    • photos
    • schedule
    • text
    • logos
    • design template from printer (for tickets and unique projects)
  • For specialty projects, we ask for printer information so we can talk with printers directly about issues/questions for setting up files.

3. Presentation of Concepts

Objective: To submit the first concept of the project to the client.

  • When submitting our first draft, Old Hat will ensure that the piece addresses any needs determined in the information gathering stage.

4. Revisions

Objective: To get the project to a satisfied state for the client.

  • Old Hat will review changes that have been provided and address any unclear requests.
  • We ask that you send the layout to all parties that may have input throughout the creative process.
  • Old Hat requests print projects be done with 3 rounds of edits, and getting all eyes on the piece early to provide input will help prevent multiple rounds of edits.
  • Turnaround time is based on the type of changes needed. For small text edits and schedule changes, 24 hours is adequate time. For design/layout issues that require more time, 2-3 days might be necessary for turnaround.
  • For projects with schedules, it’s best to send all final schedule edits just before the project is ready for delivery.

5. Production of Deliverables

Objective: To get the approved project prepared for final delivery.

  • Old Hat will prepare final files per the specifications provided.

6. Delivery

Objective: To get the final project files to the production company, or the client.

  • Old Hat will provide final files to the client or printer via ftp, dropbox or other preferred upload method.