The 6-Step Creative Process

  1. Project Initiation To get the job started.
  2. Information Gathering To get all the materials and information needed to start the project.
  3. Presentation of Concepts To submit the first concept of the project to the client.
  4. RevisionsTo get the project to a satisfied state for the client.
  5. Production of Deliverables To get the approved project prepared for final delivery.
  6. Delivery To get the final project files to the production company, or the client.

Interactive Process

1. Project Initiation

Objective: To get the job started.

  • Old Hat will bring in our web team to get on a call with you and go over the general concept before proceeding with a quote or delivery timeline.
  • We ask that the client fill out a questionnaire so the web team can assess the needs and provide an accurate quote.
  • Old Hat will then respond with pricing and expected delivery to ensure you would like to proceed with the project.

2. Information Gathering

Objective: To get all the materials and information needed to start the project.

  • At this point the goals should be pretty clear based on the questionnaire and discussions during the initiation stage.
  • Before starting the project, Old Hat will talk with you about your goals and discuss preconceived ideas you may have about the project.
  • If possible, getting samples is helpful in guiding our designers/developers.
  • At this stage, we request all materials needed to get the site designed. This includes:
    • site map/layout suggestions
    • photos
    • copy- this will be dependent on whether we’re creating a content management system (CMS) or not
    • logos
  • Old Hat will need to know the domain (and if we will purchase the new domain), login info for existing domain and hosting information.
  • After receiving all information it will probably be necessary to provide an updated quote. During the information gathering, there are usually additional elements wanted on the website that were not thought of previously.

3. Presentation of Concepts

Objective: To submit the first concept of the project to the client.

  • The first draft for a web site will be the home page design. All subsequent pages will incorporate this design, so any general design changes should be made early on rather than after Old Hat has finished secondary page designs.
  • We will explain the functionality of the site with the homepage design.

4. Revisions

Objective: To get the project to a satisfied state for the client.

  • Old Hat will review changes that have been provided and address any unclear requests.
  • The turnaround time will be based on the type of changes needed. For design edits, you should allow for 2-3 days depending on the complexity of the changes.
  • Once the overall design has been approved, a Design Approval contract must be signed by before we will proceed with development.
  • After the design approval has been given, any further edits to the design will incur additional costs to the site.

5. Production of Deliverables

Objective: To get the approved project prepared for final delivery.

  • The deliverables for a web site will be a functioning site that is “live”.
  • Testing of the site may reveal more development time needed to make any corrections or fix bugs.
  • Old Hat will test in Internet Explorer, Chrome, Safari and Firefox browsers for the most current browser and one version back.

6. Delivery

Objective: To get the final project files to the production company, or the client.

  • Old Hat will work with you to establish when the site should go live.
  • We will give you the chance to review the site in password protected mode before launching the site to the public.
  • If a CMS has been built for the site, we will show you how to use the CMS.