We've been preparing for this football season with some schools for the last nine months. While the 2012 season was still going on, we were doing research, gathering footage, creating ticket plans, etc. so we could put together the best marketing plans and materials for 2013. Instead of guessing what your fans want, you can ask them via online surveys, social media or mobile websites that solicit feedback from fans at the game, as well as at home. Make it easy for the fans to provide helpful tips on what's going to keep people coming back to your games.
Once you have that info, don't forget to use it. Look back at it every few weeks or so to make sure you adjust your marketing plan in real time. If you're wondering what giveaway item might get fans to arrive early to the game, post a quick poll. If you're not sure if having your game on Thursday night instead of Saturday afternoon will affect your attendance, do a little research. And as much as I know it's not fun to read the message boards, they can be a great source of information if you can weed through the other crap that's on there. You can't take the comments personally, but jumping on there to share information can help you spread the message you want out there.
If you know your fans well enough, you can create contests and challenges with prizes that will incentivize them. Over the weekend, I saw Arkansas posted its Summer Social Media Challenge, which had smart intervals and rewards to match each level. It will be fun to watch the fans respond!
Oh have times have changed. On Friday, I ran into one of my counterparts, Betsi Sherman, who worked at Minnesota when I was at Northwestern and we talked about how things have changed so quickly through the years. I remember starting Coach Fitz's Facebook page, helping the Athletics page hit 5,000 Likes in three weeks and assisting with writing the Twitter policies for the department. With new platforms popping up all the time, we just need to keep finding the best ways to use each one to help make our plans. And it doesn't hurt to have awesome people around you while you do it!
HI GUYS!!! I don't really have anything important but I'll try to work in SOMETHING for ya. Like creativity. What inspires you to create? For me (and this blog's sake) I'm gonna say words. Lately I've been asking Deb for a word at work. A word of the week. Then I'll take it and flip it back on her later in the week. I'm sure she thinks I've lost my mind, but it keeps the creative juices flowing. And if you know me, you know how I love muh JUICE! (watup, Ocean Spray. Holler at me. Big fan!) Anyway. What you're about to read is what we came up with over the last 3 weeks. Catch you guys next time!
Best of both worlds, air to the sea. From R to J, A to Z, but watch out for that P! That's almost a quarter of the alphabet. You wanna see more?!? Two over eight, reduce that: numerator one, denominator four. No! The Dominator 4! Getting ripped up at maximum speed. Wait, did I say rip? We better double check the tape before I tear a Reed. Raise hell and hunt for twisters - the two jobs that keep me afloat. But these joints be dropping sharks out the sky. You're gonna need a bigger boat! Sharks and tornadoes. It doesn't get much better than that. But just to be sure, I think we better do a recap. Best of Both Worlds, that's Hova and R Kellz. Fractions to make your mind spin, letters to help you spell. Tornado chasers in tanks, Tara Reid snuck in there too. Quotes from Jaws and even Helen Hunt. Whatchu know about that Mad About You?!? Still confused? Go back and read it out loud. Slur it when you speak. And that's Sharknado! The Monday to Friday word of the week!
To tell you the truth, I've never heard this word since my mama gave birth. But you don't know that yet, so I'm gonna milk it for all it's worth. Disguised as a love story, puns would be too easy. I'll save those for an udder time - don't wanna be too cheesy! Just thinking about her makes my stomach rumble. I value her with all my heart. My number one babe, she comes with all the fixins, kinda like a la carte. Met her at the Golden Corral, before all the garbage talk. She had buns for days, just means she could walk the walk. I was like, "Let us warm up to each other. An opportunity like this is rare." But we split up, only to catch up later. Now it was a well done love affair. Finally united, sent her a rose. It was crazy light. She drives her own cart, right? Not one of those Daisy types. Love in full bloom. A bad boy, I put the pedal to the metal. Wore those pistons out - started looking for a palace where we could settle. If she'd only wife me up, I found a castle to swoon her. Drunk off that puppy love, I just wanted to groom her. Tried not to nickel and dime, more like wine and dine, but never booze her. Jazz to seduce her, didn't want to lose her. I'm no butler, but whatever she wanted I'd retrieve like a labrador. Dang! I'm too good with the bulls, just call me a matador. But Geoff, how can you talk about the bulls and not mention the GOAT in his prime? Cuz the word of the week isn't about goats. We're talking about cows, homie. BOVINE! Anyway, back to the story. I better wrap it up and get to the juicy parts. OMG this is getting so GOOD, a story to warm all your hearts. I went in for a smooch. Didn't even check my breath. Next thing I knew, she was gone. Guess it was the kiss of death. That's the thing about love. You're either all in or you hate it. But mine was a burger. And you better believe I ate it.
First off, I would say "howdy-ho," but I don't wanna get dirty with it. This word is to clean you up. Ladies, drop it if you wanna get flirty with it. I'm about to lace this up with silky smooth lines that go straight to the heart. I imagineLennon couldn't even persuade you to believe this if he sat in and watched me write this part. LOL dead songwriters intertwined with fabrics…I know I'm a wee bit off. A little different...I guess you could just say I'm cut from a different cloth. Imma try to take this one out of the park like a homer. It's not that odd to see. Or is it?…so the real question is - to be, or not to be? Nah…Imma be. Go HAM, let it all hang out. IT'S GAME TIME! Swing for the fences, hope I don't get robbed. KIRBZ, PLZ DON'T TAKE MINE! But the robbed that smiles, steals something from the thief. So stay positive, but just be careful where you drop your handkerchief! Hanky for short. That's the real word of the week. Recap time! This one is sure to be chic. Mr. Hankey from South Park. The Christmas poo that wouldn't flush. Excuse me ma'am, you dropped this. No need for you to blush. Pocket squares for the fellas, plus an epic poem about a dude that missed the mark. The Black Eyed Peas BE'D, and we even brought Shakespeare to the park! So we put Deb's word in, took Deb's word out. Put it back in and we shook it all about. Did the hanky panky and we turned it all around. THAT'S WHAT IT'S ALL ABOUT! Don't sleep on these lines. I'm a schemer. Time is short so I'm calling this one done. You may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us, and the world will be as one. So send us your own words! I might just write you one for fun!
Yes, I still call the Cowboys’ home Texas Stadium. As a diehard Cowboys fan, I have called it that since before I was born.
One day, Owner, President, and General Manager Jerry Jones decided to blow up Texas Stadium and build the great, grand, wonderful Cowboys Stadium. I mean, Jerry World - no wait - the Death Star…or is it The Palace in Dallas? Cowboys Cathedral?
My point is that every name for the building where the Dallas Cowboys played football had a word pertaining to Jerry, Dallas, Texas, or Cowboys included.
Until Thursday, July 25, 2013.
Jerry Jones made an announcement no Cowboys fan thought they would ever hear. He sold the naming rights for Cowboys Stadium.
AT&T Stadium. Yes, AT&T Stadium – Home of your Dallas Cowboys.
As America’s team, no one ever imagined that Jerry would give up an opportunity to mention the Cowboys or Texas. As one of the leading innovators and marketers in the NFL, he showed he was able to continue to generate revenue throughout the years without selling the name.
So, it should come as no surprise to find out that this new deal with AT&T is much more valuable than just the name of the stadium.At $17 to $19 million per year over an unknown number of years, this is definitely not the biggest naming rights deal by the numbers.However, by partnering with Dallas based AT&T, this promises to be one of the greatest technological advancements so far in the realm of wireless technology at sports venues.For example, this partnership promises to:
Double the capacity of AT&T’s 4G LTE network inside the stadium, plazas, and parking lots
Double the capacity of the Wi-Fi network inside the stadium
Enhance the Cowboys mobile app with maps to improve fans’ game day experience
This partnership was not just thought up overnight. Jerry was interested in partnering with AT&T from opening day of Cowboys Stadium and was just waiting for the right moment. He knows that these advancements will help set the Cowboys’ game day experience at his stadium further apart from others. Oh, not to mention that little video screen hanging from the ceiling as well…that also helps.
Speaking of…have you heard of “FreeD” TV? If not, don’t worry; it’s brand new. NBC Sports and the Dallas Cowboys will be working together with Replay Technologies Inc. to bring “FreeD” TV to viewers this fall.
“The ‘FreeD’ system will utilize 24 high-speed cameras mounted in the stadium – 12 in each red zone placed on both sides of the field from the 20-yard line to the goal line and in the back of each end zone – to provide replays of key red zone plays from a 360-degree perspective, enabling fans to see the action seamlessly,” (DallasCowboys.com Report).
This is just another example of Jerry being on the cutting edge of technology and only wanting the best for his Cowboys.
This partnership intrigues me because I wonder how many fans in the community will ACTUALLY start calling Jerry World AT&T Stadium? I’m having a hard time just switching from Texas to Cowboys. Do you think AT&T cares if I don’t talk about the stadium with their name on it? In this case, probably not, since it does include so much more than just naming rights, but it is definitely an interesting situation.
Now that I live closer to home again, I am hoping to make it out to a game at “Texas Stadium” this season. I have been to the new stadium three times, but never for a Cowboys game, only two high school playoff games and one college game. While I am not complaining about that, I have a feeling that going for a Dallas Cowboys game this year might be a slightly different, more technologically advanced experience.