Happy Monday!!! Hey, how's your bracket doing?? 

Yeah, me too. It's not looking good, but congrats to our clients in the Sweet Sixteen! We're quite proud of your accomplishment! As we continue on this week a good majority of schools are returning from Spring Break. It's obvious that that's the case here in Norman because the traffic has increased considerably. Gotta love those student drivers!

Anywho, I'm one of those weirdos who misses school. I don't miss the 20+page grad school research papers, but I do miss the learning. I've always said if I go back for a PhD someday it would be for the cool title (to make people call me Dr.), but in all honesty I dig the challenge of a classroom. I recently discovered an incredibly cool YouTube Channel called "Crash Course." It's an educational channel that covers History, Biology, Chemistry, Literature, Ecology and Psychology. The videos are totally engaging and informative. I'm a big fan of their humor and fantastic animations as well.

Now, I don't think you can learn everything about a subject in a ten-minute video, but that's not the point of these videos. I think it creates a foundation of interest in the subject matter and that's thanks in large part to the presentation of the material. I really got into history at K-State because of the faculty who presented their subjects with passion and unique and engaging presentations. To this day I still love history and enjoy reading and watching all things about that subject. On the other end of the learning spectrum, I absolutely disliked my trigonometry class because the professor was abysmal at presenting the information to the students. To this day I throw up a little when I hear anything about sines, cosines and tangents. 

That same basic principle can be applied to sports marketing campaigns and in-game entertainment. You want to create an interest in your team/school and the best way to do that is with a creative presentation of your team/school. Presenters (teachers, marketers) play a big role in how the fan/student connect to a subject and how you will continue to connect in the future. Anybody can throw some highlights in a timeline and set it to some epic music and have a video. Anybody can talk about an historic event and throw around dates and names and teach a class. But those things don't make a good video or a good teacher. I like to think that's why schools, teams and organizations come to Old Hat. We get that a poster is more that just photos, fonts and photoshop. We get that a website is more that just text, photos and clicks. We get that a video is more than just clips cut to music. We get that videography and photography is more that just pointing and shooting a camera. And we get that good customer service is more that just answering phone calls and emails. I think when you start to devalue these things you're devaluing your message or your product and you're devaluing your fans.

Now please excuse me as I learn about Taxes and Smuggling:


March Madness kicked off in full force yesterday and it has the entire nation talking about college basketball, the schools playing, the coaches coaching and most importantly the student-athletes involved. 

There have been a lot of interesting arguments in the past year about the revenue that college sports generate and the role that student-athletes play in generating that revenue. 

I remember discussing these issues in graduate school all the way back in 2003, and I'm sure it was being discussed before that so it's certainly not a new topic. Lately there have been a lot of interesting developments in this argument though. Various lawsuits, settlements and more talk than at any point in history have occurred in the past couple of years.

Here's a list of links to some good articles by people much more informed than I am on the whole thing. There are many different articles and very strong opinions on both sides. I know which way I'm leaning, but I'm simply going to post some links with a bit of both sides of the issue below. 

21 Reasons Why Student-Athletes are Employees and Should be Unionized

Student Athletes Are Well Paid And Are Not Particularly Restrained

The Case For Paying College Athletes

Is It Time to Pay Student-Athletes?

'Amateurism is a myth': Athletes File Class-Action Against NCAA

College Athletes or Unpaid Workers? A Debate Rages

Jay Bilas Argues for Colleges To Pay Student Athletes

March Madness Would Be Players Walking Out Until They Get Paid


The games are finally here.  March is finally going to be mad, I think.  

I have not paid very much attention to college basketball this season.  I have a general knowledge of the teams in the tournament and a few favorites, but the teams that would send me into super fan mode are not playing in this tournament, or not playing at all.  That being said, I know what will slow our bandwidth and I know what all six tvs will be showing tomorrow.  Have you figured out how you are going to watch?  If not, check out the links below, they will get you through the next few weeks. 

TV- Live games will be shown throughout the day on TBS, TNT, TruTV, and CBS. Here is a full list of the games. 

NCAA’s March Madness Live – All games can be viewed online here.  Some will be free (if they are playing on CBS).  Others (games on TruTV, TBS, and TNT) will require you to use your pay tv online credentials to login and view the content. 


iTunes App

Google Play App

Windows Phone App

Amazon App

There will also be several ways to keep up online.  You have your usual ESPN, Sports Illustrated, CBS Sports, and NBC Sports having some special coverage.  If you are more inclined towards social media, there are several options for you there as well.  Check out all of the teams twitter accounts.   You can even follow @marchmadness to get updates in your twitter feed.  

However you follow the games, enjoy them! but try to get a little done.

Subscribe to Old Hat Creative Blog