As I watched the opener of the NFL season last night, I followed along on Twitter. Sports remains the top must-see live fare, and ‘watching’ it in realtime via social media along with others seems to be the way to go. Because my Twitter feed is full of sports sites and sport-industry creatives, I saw an abundance of graphics highlighting the matchup and especially Antonio Brown's hair, Rob Gronkowski's TD catches and the return of Tom Brady. Even if people aren't able to watch the live event, they want to follow along on their devices. We're certainly seeing this in college athletics, as evidenced by the increased amount of social media graphic creation that's popping up in our workflow. Graphics for the next game, pregame lineups, in-game updates, postgame wrap-ups, season tickets - we can certainly do them all whether matched to your poster/current campaign or a completely new look.

On a side note, one thing we haven’t liked that’s also been showing up in the workflow is changes to athletic department brand standards. While we don’t mind a school looking for uniformity in their projects, these style guide changes are especially frustrating during the school year once the creative look has already been established. (And yes, those changes usually do hamper creativity.) So to schools… please change your brand standards in April or May, not August or September!

 

And finally, on a completely different and more important note, it’s impossible to not write a blog on this day and not look back to fourteen years ago. I will never forget where I was, on my way to work hearing about the events from a radio show which originated in New York. While I didn’t know anyone that lost their life that day, we should pause to remember them and their families as well as the police, firemen and first responders that helped or assisted during the tragedy. It's unfortunate that cultural attitudes toward the police and military have changed for the worse over the last decade, but we owe a tremendous debt of gratitude to those who continue to protect, serve and guard against future incidents. 

So, yesterday was an exciting day for nerds everywhere because it was the day that Apple told the world about their updates to phones/ appleTV/ ipads. My phone is quickly dying, which is probably because they are coming out with an updated version, but I plan on getting one of the new Iphone6's sometime here soon. There are a lot of really cool features on the new phones, but I'll let you read about those on your own. 

I'm here to tell you about my favorite feature on the iphone, sharing photos. Sharing is in the Photos part of your phone. You can connect with other iphone users and upload photos to share with just the people on your stream. It's like your own special instagram or something. You can "like" photos, and write comments on them. My family has a stream which is mostly pictures of my newphew, but it is an easy way to get photos daily without clogging up your storage in your text messages. The photos are held on the icloud, and you can easily scroll through them and find old ones. My grandma is even on our shared setup! She loves being able to stay connected to us and see what my sisters and I are always up to! 

So-if you have a group of friends or your family who love to share pictures, I really recommend setting up a photostream. How do you do that? Click this link here..it will tell you! 

Here are some recents from mine!

SIster and Bro in Law in Italy....They have been uploading a lot of beautiful photos that make me wish I was there. 

Sisters in Dallas!

Update on our house!

Cute little guy just hanging out. 

I was thrilled to head back to my home state, Nebraska, this past weekend for a quick visit and to attend the Nebraska/BYU Football game. 

While there, I got to see a few old friends from my old stomping ground, HuskerVision. And by OLD stomping ground, I really mean it. It's been 11 years since I last worked at Nebraska. The changes are ridiculous. The athletic department looks nothing like it used to. The only constant was the people I was able to catch up with while there.

One thing that Nebraska is in my opinion, really leading the country in, is technology related fan experience improvements. Last year, the Huskers announced multi-million dollar additions, including completely new in-stadium sound systems and improving their in-stadium wifi. As most people are probably aware, most stadiums have very limited connectivity in venue. Nebraska's is really great and I imagine it's leading the way for a lot of departments. I visited the department on Friday, and could connect outside the stadium, so I think the footprint must be pretty big.

When I was there, I visited my old friend Kelly, who is the Assistant AD for Digital Communications, and he showed me around Nebraska's digital headquarters (his office). He has a staff of people - three full time as well as interns, completely dedicated to digital strategy and production. This is their setup for monitoring all things Nebraska on social media.

Outside and Inside of their offices (I didn't get good pictures, so the two above are borrowed from Nebraska Media Relations).

These two are taken by me. The screen on the bottom right shows seven different Twitter feeds at once, including the official Huskers account, head coach Mike Riley and more. Here it is a little closer up.

Nebraska is hugely committed to staying at the forefront of social media and I've been really entertained by the content they release: great videos, behind-the scenes kind of stuff. Only speculating here, but I'd guess some of the staff (administrative and coaches), don't necessarily understand a lot about social media, but it seems like they do understand it's importance, especially for fans and for recruiting. 

He also showed me what I think is one of the coolest enhancements Nebraska has undertaken, their official app. The app contains most of the information you can view on their regular website (schedules, rosters, news, ticket purchasing, etc), but also has really awesome in-game features. My favorite was the ability to see any replay, from several different angles, right on my phone during the game. I could also press a 10 second replay button so I could view anything I missed. 

All-in-all, it was a great (but exhausting) weekend! The only downer was the final play of the game...

Subscribe to Old Hat Creative Blog