We've started concepts for the 2014 Football season for a number of clients. A lot of times, the first project we complete for every season are tickets. Tickets are probably the trickiest project the print department does, because every school seems to have a different template. They take a lot of focus and attention to make sure you have enough area for the barcode, the seat number and other important information that helps your fans get to their seats! 

A lot of schools also add foil to their tickets. Foil is that bonus shiny area on some of the tickets you've probably seen. There are ticket books, ticket sheets and ticket brochures. So many options for tickets these days! We've been working hard on tickets for a number of clients, and it starts to get me excited for football season. We have some great campaigns in the works, and I'm excited to get football stuff out there for the world to see in the next couple months!

Here are some of my favorite tickets from the past couple of years!

Ah yes, check your calendar fools because today is April Fools' Day! It's the one day of the year that I have an excuse for being an idiot around the office and at home. It's the one day you'd better be on constant guard because I could strike at any moment, like an April Fools cobra, if you will. I don't have any big plans for this year, probably get at least a couple people in the office with some minor pranks, and likely make my girls at home cry about something. All in good fun.

I really do enjoy April Fools' Day, but I like to think I live my life like every day is April 1st. I'm not sure if that's a good thing or not, you'd probably have to ask my coworkers. A few years back while Ashley Allison was still working here at the headquarters, she might not have appreciated my pranks quite as much as everyone else, but she had 2 great qualities for being pranked: 1) easy target and 2) good sport. Oh, and she was pretty good about getting me back too. This is still one of my favorite April Fools' Day pranks, the ol' plastic mouse tied to a fishing line rummaging around the desk trick. It's an instant classic. The best part was we figured out how to record Ashley using her own computer without her knowing. Comedy + technology = public humiliation.

For those of you that are still new to April Fools' Day pranking, here's a list to get you started and on your way to a day filled with hilarity. The best pranks are ones that are customized to your target, but like I said, you've got to start somewhere.

It's even more entertaining when companies get on board and use their credibility to back a great prank. The more publicity a gag can get, the more we all feel like idiots for believing. A few years ago we even had collegiate sports joining the fun with LSU announcing plans to color their football field purple. It wasn't so over-the-top that people wouldn't believe it, but crazy enough that a lot of people were fooled (unless you read the article and caught the Art Vandalay reference).

And here's a new product that's tapping into an overlooked market niche, with a slightly larger tablet.

I hope all of you prank and get pranked on this momentous day, which is actually not an officially recognized holiday... now if that's not a slap in the face.



























































































































Happy April Fools!

Last Wednesday, Twitter announced two new features to a single tweet:

  • Tagging photos
  • Sharing up to four photos 

With the new photo tagging feature, you can tag up to 10 people, and it doesn't effect your character count. 

With the new photo sharing feature, you can upload up to four photos. You can simply tap on an image to view a larger version then slide through the group of photos.  

These changes from Twitter were created in an effort to make Twitter more visually appealing, allowing brands to create more "storytelling". Here are a few brands adapting early to the new changes: 


How have you seen the new feature used in the sports industry? Share your thoughts in the comments section below, or tweet me at @KelbyWeiter.

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