Earlier this week I came across an article titled, 5 Businesses That Rock Content Marketing. The article talks about 5 small businesses who are using content marketing to engage with their customers. Here's the takeaway:
1. Telling a story about your product allows customers to feel a sense of connection.
Example: Zady gives background on the designer in each clothing description.
Example: Sweetgreen, an organic restaurant chain, goes beyond their brand and recognizes the community and those who help their company by dedicating a portion of their website to them.
3. Fear of Missing Out/Suspense.
Example: Birchbox posts photos of LAST MONTH'S box to show you what you missed out on.
4. Stay active on (and update) social media platforms that work for your company!
Lately I've been traveling a lot to shoot for clients. When I get back in the office there's quite a bit to catch up on, so today I'm sending you on a link journey, in lieu of having any other great content to write about for you today.