With the holidays right around the corner, like NEXT WEEK PEOPLE, I am sure you are gearing up for a lot of fun family time, present opening and bowl game watching. I am looking forward to all of the above. It doesn’t feel much like Christmas yet because the weather here in Oklahoma has been superb…so if you aren’t quite in the holiday spirit yet, here are 5 ways to get there.

Only listen to the Holiday Christmas Station on Spotify. There are a ton of variations of the holiday station, right now I am loving the “pop christmas”. 

Wrap those presents, and put them under the tree! Don’t wait any longer! 

Buy an inflatable and keep it outside OR inside, blown up all the time. 

Send out your Christmas Cards!

BAKE COOKIES!

 

Enjoy the time, folks! Have a great holiday, and see you in 2016!

I love the end of the year. For me, it's a time to get excited about what possibilities and opportunities are ahead in the new year. I like to start thinking about goals and plans and what I'd like to learn and do differently over the next twelve months. I take the time to clean out my email inbox, tidy up my office...all of those "start the new year fresh" type tasks.

Earlier this fall, Old Hat announced our upcoming merger with Third Degree Advertising out of OKC. A few weeks ago, we had several days of meetings outlining this process for our employees. Internally, we'll be meeting new coworkers, learning new processes, and sharing our expertise with each one another. Both of our businesses will be improved in the process.

What will change for our clients? Nothing, except that Old Hat will have more than ever to offer to you. Starting in 2016, we'll have more resources than ever before. We'll be able to provide a broader list of creative services. And, we'll be able to provide more of a strategic approach to your marketing, with services including media planning and strategy, data collection and analysis, marketing automation, market research and more. 

Planning big things in 2016? Be sure to include us! 

 

 

 

Football season is winding to a close and basketball season is heating up. No matter which sport you work with, these four tips will help you take your marketing efforts from having an average season to dominating your goals.

1. Talk smack.

As a sports marketer, you basically get paid to talk smack. How glorious is that? It’s a beautiful thing – as long as you get it right. Good smack-talk galvanizes your fans and increases ticket sales. Just remember that when you talk smack for your program, there are two groups who have to deliver on it: the team (of course) and the operations guys whose efforts ensure a good game-day experience for fans. Make sure you’re working closely with both. The other thing about talking smack is that in order for it to resonate, you have to talk the right smack to the right group. That can be tough if you’re new to a particular program, because every school and every sport is unique. When your messages are on point, you’re near the eye of the hurricane helping chart its path. If your messages aren’t on point, you’re going to be the guy getting crushed by the hurricane. To make sure you’re not that guy, follow the lead of your coaches and players: watch some tape.

2. Watch tape (a.k.a. do your research).

Do you know any college or professional football team that doesn’t watch tape? Yeah, us neither. There’s a reason for that. Watching game film gives players and teams insight into what went well (or didn’t go well) and what to expect from their next opponent. That type of research and analysis provides an important edge. Why not do the same thing with your marketing? Just like reviewing game film, there are two key areas you need to analyze: your brand and your target audience. When was the last time you thoroughly reviewed what your brand stands for, where it can improve on delivering the customer experience, and how strong your marketing strategy is? You also periodically analyze your customers: who they are, what they value most about the game day experience, how well their needs are being met, and what their satisfaction level is. The good news is that you can get away with investing in this type of in-depth analysis periodically (once per season) instead of having to do it for every game.  

3. Develop your plays.

On the field or off, analysis is useless if it doesn’t translate into strategy. Use your brand and market research to develop your overall marketing strategy for the year, select the themes and media that are most likely to help you achieve your goals, prioritize your budget, and develop campaigns. Your marketing year can probably be divided pretty easily into its own set of seasons, and you need to have a solid campaign plan for each. Once you find something that works, there’s no shame in recycling it for the next year as long as you don’t get complacent. Complacency kills. You don’t want fans to be able to predict your next poster, email, etc. any more than your team wants the opposing players to predict their next move. So figure out what worked last season, make some adjustments to keep it interesting, and take the next year on like you own it.

4. Monitor the stats. 

Ticket sales, game attendance, season ticket renewals, alumni contributions – these are all statistics you should be benchmarking and comparing to prior data. But don’t stop there: there’s more to measure if you really want to know how effective your marketing efforts are. While it can be difficult to measure the success rate of traditional marketing tactics (posters, print ads, billboards, radio, etc.), digital marketing offers a goldmine of statistics.  Go beyond looking at basics like number of new and returning website visitors, and start measuring responses to calls to action and actual conversion. Incorporate a marketing automation tool so you can target your messages to different groups, move them along the conversion path, and measure the response you get to each email you send. Make your emails more personal and more interactive with videos that are customizable to each recipient – it’s more affordable than you think, and it helps seriously drive engagement and ultimately ticket sales.

 

 

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