It's not every day that a coach reaches the 1,000 career victories milestone. That's why it was exciting to get to work with Duke on some projects to commemorate Coach K's 1000th career win. 

Commemorative Ticket: This was given away to fans at the first home game after Coach K's 1000th win. A larger version was also framed and signed by the Duke Athletic department and presented to Coach K as a gift.

Photo Gift: This sentimental piece highlighted Coach K's early years and was framed and presented to Coach K as a gift.

 

Newspaper Ads: These ran in multiple newspapers in North Carolina as well as in a digital magazine.

Billboard: A billboard to congratulate Coach K

Web Ads

We've been fortunate to work on some other Coach K projects in the past. 

Coach K's 900th Win Newspaper Ad

America's Best Coach Video

Coach K Team USA Video

We're looking forward to helping celebrate Coach K's milestones in the years to come!

 


 

Yesterday at our mid-year Staff Infection, Zac asked us to pick a project from 2014 we worked on or worked with that we really liked. This list could really go on and on as there are hundreds to pick from. A few projects mentioned yesterday are still being finalized and are almost ready for release - stay tuned as more great stuff is always coming out of this place! And like a parent with their children, it's hard to pick a favorite. But here are some of the highlights…

 

Zac, Kevin and Ashley - Fangage quizzes

These were designed for Oklahoma, Oregon, Texas A&M and Baylor plus one for Old Hat

 

Tanner - Varsity O Club website

 

Dustin and Stevie - Cincinnati video shoot 

Kelby - Exposure stories on our video shoots

Hannah - Various video shoots and visiting clients including traveling to some new places this year such as Wyoming or Central Arkansas

Deb and Robert - UNT Derby

A close second for Deb was the Wyoming football intro with time lapse of the Wyoming landscape

Jessica - Duke men's basketball floor projection

and here's a clip of the animation in action.

Huff -Texas Tech Fearless Fan campaign

Geoff - Georgetown men's basketball poster

Jared - Frisco College Baseball Classic logo

Tricia - Old Hat 10th Anniversary posters

Douglas - Utah Gymnastics campaign

Justin (me) - Florida State men's basketball media guide

Today we have our mid-year Staff Infection.  We will sit down as a company and talk about what we plan to do in 2015 and how we plan to accomplish it.  While this meeting always takes away an afternoon or two of work, I look forward to this day.  It is a unique opportunity that Zac gives his employees and something that helps us understand where Old Hat Creative is heading.  

In meetings like this we may have to deal with difficult decisions.  We may make them as a whole company or provide our input so Zac can feed off of that to make his decisions.  This can be difficult for anyone.  

I have found that most people have their own process when it comes to making big decisions.  I have also found that most people are willing to tell you about how they make difficult or important decisions.  To be honest, I do not think I have found a tried-and-true method for efficiently coming to conclusion on the larger matters in life.  If I had to explain it, it would probably be something like this: 

Step 1) Don’t get a full nights rest the entire time you are struggling with said decision.

Step 2) At least five times, think you have made your mind up only to have something remind you about why you should change your mind. 

Step 3) Stare blankly at a wall or a sunset or a tree or your dog until he comes over and hits you with his paw. 

Step 4) Ask lots of peoples advice but don’t really respond to what they say because you are deep in thought and make them feel like you are not listening. 

Step 5) Get mad at yourself for taking so long to make a decision and force yourself to finally decide. 

Step 6) Repeat all above steps in any order you want.

I am pretty sure that is not an efficient way to come to a conclusion, but it is what I find myself doing most of the time.  I probably change the order up quite drastically, but I am sure I cover each step in some form or fashion.  And that is a big reason as to why I enjoy Staff Infection.  We are able to get the people who care the most about our company in a room and hear what they have to say.  I do not have to go through my usual steps.  The thoughts and opinions that come out of these meetings are from people who have a vested interest in the future of Old Hat and we are able to do it in a setting where people are comfortable enough to speak their mind.  

Feel free to borrow or steal my awesome decision making steps above and be thinking about all of us Old Hatters as we get infected this afternoon. 

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