Monday, Dustin, Stevie, and I flew out to Laramie, Wyoming, for a video shoot with Wyoming men and women's basketball. Dustin and I went for the first time last April, and we were excited to bring Stevie along this time. The weather was BEAUTIFUL! Although, I did have to put on my (The) Northface fleece for the first time this fall season...

Anyway, I got the chance to meet/see again my new contacts at Wyoming - David, Felicia, and Dennis (Hiiii!) They helped organize the shoot and fit both men and women's basketball green screen player features AND intro video footage on the court in one day.  Everything ran super smoothly, and we had a lot of fun. 

In previous videos we have done for Wyoming, we noted the altitude - 7220 ft. above sea level.  We even asked, "How's your oxygen?"

Well let me tell you...not good. Even just walking up the stairs, I would get winded. I was able to get a quick workout in, and oh my gosh it was hard to breathe. I don't know how they do it up there. 

You might have seen some of these on Facebook, but here are some photos from our adventure.

Ta da!!!

 

 

 

 As Stevie would say - Photoception!  This is from my perspective while being a "test model"

 

 

 

 

No joke, the MBB team started doing handstands on their own! Then I joined them for a picture...I swear! 

 

 

I recently read an article about how venues across the country are looking to improve the fan experience. Not shocking, I know. But the way they're doing it is by providing fans with the comforts of home while at a game. This isn't shocking either, seeing how most people would rather be sitting at home in a comfy recliner, flipping through multiple games (with the ability to pause the game), go grab a drink and some food at their leisure and fast forward to the live game at any point. You just can't match that level of empowerment at any venue. Combine that with bad weather, lots of walking, ticket costs, sitting by obnoxious fans and missing out on everything else going on in the world and it's not surprising that it's hard to get fans to games.

So how DO you truly provide a home experience at a venue? I'm not really sure, but I thought I'd throw some ideas out there about how I would best feel at home. The whole idea being that everything surrounding the game is done just for me (and maybe a friend or two I take with me). Probably not going to be a lot of practical applications to this, but who knows…?

In no particular order (but we'll just say chronological, since that's the order I'm going to put it in):
Pre Pre-game. My perfect pre pre-game would be hanging out on the field, throwing the ball to a couple of the receivers as they're getting warmed up, talking with coach a little about the game plan and probably giving a few pointers based on last week's performance (after he asked for my advice, of course). I'm not looking to run the team here, just offering a few insightful observations. Once the team is done warming up, I'd go back to my tiki hut on the sidelines and resume my traditional pre-game massage.

Pre-game. I'm all for the band taking the field and doing their thing, it's tradition after all. But instead of the normal marching band routine, it turns into marching band karaoke. I get to choose from my list of favorite karaoke tunes and grab a microphone while the marching band plays back-up. Welcome to the Jungle would be my karaoke debut, with a live solo performance by Slash. There would also be multiple fog and bubble machines around the field, but just the standard amount of pyrotechnics.

Game time. Once the smoke and bubbles cleared, it's time for the game. I'd have my recliner in the 1/3 back position on the 50 yard line, 7 rows up, eating a juicy swiss and mushroom burger. In addition to a headset, I'd have the full playbook on my iPad and could select the plays to run. Every now and then I would inadvertently make a bad play call because my greasy fingers didn't register correctly on the iPad. There'd be no trick plays because every play is a trick play in my book (so I guess there'd actually be a lot of trick plays).

Half time. After an enjoyable first half of perfect play-calling and mediocre execution, I'd go back down to my tiki hut on the sidelines and sit in the hot tub for a few minutes while catching up on all other scores on the jumbotron, while also catching my favorite episode of Arrested Development (PIP display). I may even get a little power nap in as the band plays a favorite concerto faintly in the background.

Third quarter. I overslept at halftime and am awakened by a running back being tackled into the side of the hot tub. I make the replay on the jumbotron in slo-mo and everyone cheers. The call is personal foul- unnecessary roughness, and I decide to take my normal seating back on row 7.

Fourth quarter. I opt out of play calling in the third and fourth quarters, and coach needs me back on the headset after the opposing team gets a go-ahead touchdown late in the fourth. I reluctantly give in to his pleading, and with time running out on our own 5-yard line, I call the Presbyterian bounce pass and it works like a charm. The crowd goes crazy and I do some crowd surfing from the comforts of my recliner.

Post-game. After a few post-game interviews, the chopper lands at center field to take me home. We stop by Dairy Queen for a Reese's Blizzard.

If you caught last week's newsletter, we showed you one of our most recent derby's created for Northwestern Football, the Coca-Cola Zero Race to Refreshment. Northwestern brought Coca-Cola on as a sponsor for this project and they wanted their derby to focus on their product, Coca-Cola.This project was unique since most of our derby's feature coaches and mascots.

For this derby, we created custom helmets that completely covered the drivers face. Each car represented a Coca-Cola product (Coca-Cola, Coke Zero and Diet Coke) by using the brands colors and logos on the uniform and license plate. 

 As the cars race around the track to "Black Betty", the song chosen by Northwestern, you'll find several sponsored items where the Coca-Cola brand and Northwestern brand have been incorporated. 

Each derby comes with three outcomes so that each car wins once and you can create a promotion based on the result. For this particular derby...

To see the full version of Northwestern's Coca-Cola Zero Race to Refreshment, click here. To see how Northwestern used this derby to create a sponsored promotion, click here.

If you're interested in creating a custom derby for your upcoming men's or women's basketball season, give us a call at 405-310-2133 or email us at info@oldhatcreative.com. 

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