Do you watch the NFL draft?  I will be honest and say that I never do.  I follow the NFL from a distance and will watch the occasional game, but the draft?  I just cannot get into watching the spectacle.  

This year, several Aggies will most likely be drafted in the first round.  I do care where they end up and will check online to find out, but there is no way I am going to sit down and watch two hours of commercials to see 32 names called.  

What does interest me about the draft is how brands try to maximize their presence.  I know there will be commercials and the NFL will have most ambush marketing on lock down, but when brands know people are watching, how will they try to take advantage?  Will we see a suit designer tweeting out every time one of their suits walks across the stage?  Will Under Armour or Adidas ask an athlete to get a face tattoo?  If that happens, what do you think the going rate is for an athlete to brand themselves?  I would think the face is prime real-estate and probably draws a higher price.  What about a giant swoosh in the side of someone’s hair?

This is what interests me about the draft.  It is an unveiling of the people who different companies will use for the next 3-7 years to try to sell us products.  Are they making the right choice by investing in Johnathon Manziel or should they have investing in Jadeveon Clowney? Only time can really answer that question. 

The one thing I do know is that there will be more than one hug from an NFL executive that resembles this….

Hi all, 

I just returned back to the office after a mini vacation to North Carolina and Tennessee over the past five days. During my trip, I toured Chapel Hill and UNC's campus and attended a beautiful wedding in Johnson City, Tennessee. 

I'm happy to be back in Oklahoma with my puppy though! 

Now that it's May, I am in full swing of things with our Super Fan 5K. This year, we've added some new additions. I am excited to partner with Oklahoma Athletics to bring out the inflatable schooner for runners to take off through, RUF/NEKS, Cheerleaders, Boomer, Sooner and Barry Switzer. We're also working with a local restaurant, The Garage, to host our packet pick-up on Friday, May 30th from 11:00 AM - 6:00 PM. If you haven't done so already, check out our website. If running isn't your thing or if you don't live near Oklahoma, you can still help! With a donation of $25, you'll receive your very own race t-shirt designed by Old Hat Creative. All proceeds go towards the Mary Abbott Children's House and the Norman Public School Foundation to support our local youth! 

Last week, Dustin and I had the wonderful opportunity to travel to Laramie, Wyoming, to visit the University of Wyoming.

I have never been out that way, so I was very excited to go.  I knew it would be a little cooler up there than it was here in Oklahoma, but I was definitely not ready for 25 and snow!  When we left, it was 85 in Norman.  

We met up with our client Nick and captured some video for football, men’s basketball, and women’s basketball.

The shoot went really well!  We had two set ups:  green screen and a practice gym.  The green screen was set up for the football intro and basketball player features.  The gym set up was for both basketball intro videos. 

I now have a better understanding as to why it is so tough to play in Wyoming.  I was out of breath just moving our equipment around at that altitude!

Thank you Nick for an amazing trip!  

Be on the look out for this season’s Wyoming videos!

Here are a few photos:

Our drive started out nicely from Denver...we were enjoying the view: 

...then as we kept climbing higher, we noticed the temperature kept dropping, and before we knew it, this is what it looked like:

They had the room ready for Dustin with a sign and everything!





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