Mister Speaker, Mister Vice President, Members of Congress, my fellow Americans,

Today marks another spring that I've come to report on the State of Productions at Old Hat. And for this one, I’m going to try to make it a little shorter. (Applause.) I know some of you are antsy to get back to Iowa. (Laughter.)

See I knew copying the actual State of the Union could only take me so far in this entry. (Laughter.) Instead, let me present to you a reel of some of our best work from 2015-16 (Applause.):

Luckily for me, all of the really hard work was already done by our production team. They make amazing creative with often impossible deadlines. It has become so old hat, if you will, it's easy to forget the amount effort that goes into it. Go team! The challenging part of this process was picking the projects to include for a one-minute reel. If the criteria for making it into the reel was "cool stuff" well then we'd have a ten-minute video. And who has time for that when there are obviously more important things to do?

I like to make sure to include all of the various services we offer: Intro/Hype Videos, Historical Videos, Commercials, 3D Logo Animations, TV/Video Board Graphics Packages, Fan Entertainment Games, Player Features, On-Location Shoots, Crowd Prompts, Sponsor/Promotional Animations and Court Projection Mapping. That's a lot of stuff to be awesome at.

A common look that everybody was doing last year was the highlight imagery within the player. A lot of organizations did a solid job of utilizing that look. I think the two biggest songs from 2015-16 were Nina Simone's "Feeling Good" (I think we can all thank Auburn Basketball 2014-15 for that one) and The Fugees "Ready or Not" from the Mission Impossible: Rogue Nation trailer. I suspect a few football programs will probably use those songs for this upcoming 2016 season. 

Our goals for 2016-17 will be to continue to push our designs, our shoot and video concepts, and our writing. Gotta stay ahead of the pack. This is what we're doing right now during our spring months: Laying the foundation for the fall. You don't just go out and run a marathon. You have to train for it months ahead of time. That's how our creative works. We're spending hundreds of hours researching design, concepts, and music so that when all of the fall projects start pouring in we're ready to roll and the creative doesn't suffer.

One tool to help with our creative goals is a new video questionairre designed to help us understand your team(s) better and deliver super-ridiculously-awesome videos. It includes questions about department goals, things to improve on this year, favorite videos from last season, and any special landmarks, quotes or stories that could help make your video unique. While direction such as "make it cool" is encouraging, it's our aim to be an even more integral part of your team and know everything about you. We're your number one fan. Sort of like Kathy Bates in Misery.

And that’s why I stand here confident as I have ever been that the State of Productions is strong. (Applause.)

(Laughter.)

Check out the latest head-turning entertainment from Old Hat Productions, "The Amazing Bobblehead Shuffle"! This brand new fan entertainment piece from Old Hat Productions takes a new spin on an old favorite. 

      

The game has many customizable options including: head photo, shirt and pants color, shoe color, bobblehead base color, intro and outro text and color, logos, room color, choice of music and more, all at the base price! Other customized options are available as add-ons for an additional cost. 

Check out the entire game here:

 Talk to us if you are interested in implementing "The Amazing Bobblehead Shuffle" in your in-game entertainment this year!

March Madness. It’s kind of an obsession. 

Whether it’s your sport or not, whether your team made it to the top this year or not, you have to admit that you got at least a little into it. Because come on, it’s MARCH MADNESS. 

We all know that even people who have never touched a basketball in their life (except for maybe that awkward middle school gym moment they’d rather forget about) were filling out brackets and talking smack about "their" team.

You know what else people were doing? Looking stuff up on their phones or tablets related to March Madness. How do we know? Besides the fact that we were doing it ourselves, we saw some interesting data from Google about 2016 March Madness mobile usage.

Google’s data shows that mobile searches for predictions and upsets increased more than 45% and 40% respectively over last year. People also searched heavily for scores (79% of all March Madness mobile searches) and standings (70%). No surprise there.

But get this: searches for sneakers ranked second highest at 78% and searches for uniforms (67%) actually edged out the number of mobile searches for upsets.

Besides searching, people did a lot of game-watching on their mobile devices. In the U.S., more than 3 million hours of March Madness videos were watched on YouTube during the first four rounds of the tournament.  

Three. Million. Hours. There are 8,760 hours in a year. So cumulatively, the U.S. watched over 342 years worth of basketball in about two weeks. Don’t all you people have jobs?!?

And they (uh…we) didn’t stop there. Basketball fans also watched thousands of hours of related videos throughout the tournament. Google reports that compared to the average YouTube viewer, March Madness fans were 16 times more likely to watch videos related to sports news and 13 times more likely to watch videos related to sports coaching and training.

You can look at this two ways:

1. “Yeah, great. Thanks. I already know convenience is eroding game attendance and now you’re making me feel even worse about how mobile is taking over the world.” Ok, Sad Chad, feel sorry for yourself. It’s not going to help anything.

2. “Wow. There’s an opportunity here, I just need to figure out how to make it payoff for my program.” That’s right, Joe McSmartybrains. There is an opportunity here. Your program has the type of stuff people are searching for on mobile. 

You’ve got uniforms and shoes – and odds are, you’re going to have new ones in the future. You’ve got sports news. You’ve got coaches and trainers and a whole bunch of athletes. You’ve got inside scoops, moments of glory, memorable personalities, and more. You’ve got reasons to make people wish they were there at the game. Plus you’ve got fans, and everybody knows fans like watching other fans do crazy things on YouTube.

You don’t have to make it all the way to March Madness to capitalize on fan interest in your team. Tools like online video give you an opportunity to be where your fans are and engage with them, no matter what your record looks like or where you are in the season.

You can’t stop people from watching games on their mobile devices, so don’t even try. Instead, understand the types of content your fans are into and give it to them. Keep it exciting. Give people reasons to talk about your program and buy tickets to your games next season. Then build on the momentum and give them reasons to come back again and again.

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