So, yesterday was an exciting day for nerds everywhere because it was the day that Apple told the world about their updates to phones/ appleTV/ ipads. My phone is quickly dying, which is probably because they are coming out with an updated version, but I plan on getting one of the new Iphone6's sometime here soon. There are a lot of really cool features on the new phones, but I'll let you read about those on your own. 

I'm here to tell you about my favorite feature on the iphone, sharing photos. Sharing is in the Photos part of your phone. You can connect with other iphone users and upload photos to share with just the people on your stream. It's like your own special instagram or something. You can "like" photos, and write comments on them. My family has a stream which is mostly pictures of my newphew, but it is an easy way to get photos daily without clogging up your storage in your text messages. The photos are held on the icloud, and you can easily scroll through them and find old ones. My grandma is even on our shared setup! She loves being able to stay connected to us and see what my sisters and I are always up to! 

So-if you have a group of friends or your family who love to share pictures, I really recommend setting up a photostream. How do you do that? Click this link here..it will tell you! 

Here are some recents from mine!

SIster and Bro in Law in Italy....They have been uploading a lot of beautiful photos that make me wish I was there. 

Sisters in Dallas!

Update on our house!

Cute little guy just hanging out. 

I was thrilled to head back to my home state, Nebraska, this past weekend for a quick visit and to attend the Nebraska/BYU Football game. 

While there, I got to see a few old friends from my old stomping ground, HuskerVision. And by OLD stomping ground, I really mean it. It's been 11 years since I last worked at Nebraska. The changes are ridiculous. The athletic department looks nothing like it used to. The only constant was the people I was able to catch up with while there.

One thing that Nebraska is in my opinion, really leading the country in, is technology related fan experience improvements. Last year, the Huskers announced multi-million dollar additions, including completely new in-stadium sound systems and improving their in-stadium wifi. As most people are probably aware, most stadiums have very limited connectivity in venue. Nebraska's is really great and I imagine it's leading the way for a lot of departments. I visited the department on Friday, and could connect outside the stadium, so I think the footprint must be pretty big.

When I was there, I visited my old friend Kelly, who is the Assistant AD for Digital Communications, and he showed me around Nebraska's digital headquarters (his office). He has a staff of people - three full time as well as interns, completely dedicated to digital strategy and production. This is their setup for monitoring all things Nebraska on social media.

Outside and Inside of their offices (I didn't get good pictures, so the two above are borrowed from Nebraska Media Relations).

These two are taken by me. The screen on the bottom right shows seven different Twitter feeds at once, including the official Huskers account, head coach Mike Riley and more. Here it is a little closer up.

Nebraska is hugely committed to staying at the forefront of social media and I've been really entertained by the content they release: great videos, behind-the scenes kind of stuff. Only speculating here, but I'd guess some of the staff (administrative and coaches), don't necessarily understand a lot about social media, but it seems like they do understand it's importance, especially for fans and for recruiting. 

He also showed me what I think is one of the coolest enhancements Nebraska has undertaken, their official app. The app contains most of the information you can view on their regular website (schedules, rosters, news, ticket purchasing, etc), but also has really awesome in-game features. My favorite was the ability to see any replay, from several different angles, right on my phone during the game. I could also press a 10 second replay button so I could view anything I missed. 

All-in-all, it was a great (but exhausting) weekend! The only downer was the final play of the game...

I get the question all the time: "What should we be doing that we aren't doing?" or "What's the newest thing that we should be doing?" The are always new answers because there are always new things being developed. But right now and for the forseeable future, the answer is: Marketing Automation

What is marketing automation, you ask? Well, there's a graphic below that does a good job of explaining it but honestly, this is one of those things you have to explain through a demo. The basics are this... Marketing automation takes your sales initiatives and makes them about 100% more effective. It's about tracking, data mining and giving you analytics that allow you to make your ticket sales and fundraising campaigns more targeted and more effective. It's audience segmentation, directed email campaigns, automated follow-ups, customer relations management, pixel tracking, re-targeting and much more. And it's something Old Hat is now offering as a service add-on to our web projects. 

We'll be launching a website for a client in November that's directed at ticket sales. Through marketing automation, we'll be able to tell them who is spending time on what portions of the website and for how much time they're in each section. We'll know if they converted on the sale or not. If they spend 5 minutes on the mini-pack page, they'll get a follow-up email automatically a few days later telling them more about it. If they spend time looking at renting the terrace suite for their corporate event, we'll be able to give the client a list of those people so they can give them a call. If a family-pack is purchased, that person will get an automated email a few days later telling them about the family entertainment opportunities on gameday. And that's just the tip of the iceberg.

I've been working in collegiate athletics for nearly 15 years and I'm not sure I've ever seen a more powerful tool in increasing ticket sales and donor relations. Give me a call at (405) 310-2133 and I'll tell you more about it. And see below... This stuff is amazing.

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