If you've been attending NACDA/NACMA regularly each year, you know that it's a lot like celebrating the new year for college athletics. We all make plans for the big event- even make resolutions about how things are going to be different next year, and after it's all said and done we're scrambling like we have every year past, just hoping we can stick to those resolutions we were so fired up about just a few weeks before.

Well NACMA has come and gone, so here's hoping that you're able to stick to your guns this year.

For Old Hat, this year's NACMA was a busy one. Besides the preparation and couple of days in the exhibit hall at the booth, we hosted our Chilla in the Villa on Sunday night, Zac had just released his new book If Not for Athletics so he was signing and selling those each day. We also held a session for social media/Snapchat on Wednesday. There was a lot going on, but we know that pushing ourselves for these few days pays dividends later. I think that's the mindset of everyone there and the reason we're all so exhausted by the time we get back home.

We've learned over the years that NACMA is the place we go to cultivate those relationships we've developed over the years and start forming new relationships. Sure, we want you to know about Old Hat and what we do, but that's just bonus for those that have never heard of us. The people we meet are most important: What we do for them will impact many other lives. That's what the world of sports is all about. If you don't believe me, just read Zac's book.

And now, a photo recap:


While I didn’t attend NACMA in Orlando, I did keep up with what was going on via the internet. I was able to watch some sessions via Facebook Live and Twitter Live….so thanks, technology! I also always love seeing things from Collateral Corner…that's one thing I always wish I could see in person.

The Importance of Style Guides

One session I found interesting was about creating a style guide. Style guides are extremely important. They are like the rulebook when it comes to designing. They tell the creative’s what they can and can’t do to a logo, what colors to use, and if there are certain fonts you have to use. 

If you don’t have one, don’t worry! We can help! We can help define existing brand standards, help make new ones, and even create a custom font for your department to use. 

People Love Dogs!

People love dogs! Hannah even got a photo!

I thought the topic of Maximizing your Mascot was interesting. It was fun to see a ton of people take pictures with a bulldog. I have a feeling we’ll see some interesting mascot promos coming our way this school year. 

Quotable Sessions

I saw some good quotes mentioned from sessions as well. Like..


"Geo-filters are the billboard of marketing in 2017."- @danielfheck #NACMA17


"Sometimes the stupid ideas work the best to get the group of people that wouldn't normally come to campus to a game."#NACMA17


Read y'all!

Lots of people picked up Zac’s book. Good job, boss man! 

Thanks for using the #NACMA17, for all of us that can’t attend in person- we still get to learn from a distance! 


Zac Logsdon
Author, If Not for Athletics

New Book Explores the True Impact of Athletics

Norman, OK – There are countless ways sports impacts people’s lives, but those moments often go unnoticed in today’s fast-paced media or simply never reach the public eye. For many, a pivotal sports experience is what led them into an athletic career and what keeps them coming back despite the challenges inherent in the field.

“Sports permeates everything we do and enhances our lives in ways most of us never think about. We each have stories about sports-related moments we’ve been part of, and athletics administrators are in a truly unique position to see and experience the impact sports has on student-athletes, coaches, fans and communities,” said author Zac Logsdon. “Hearing their stories has been a life-altering experience for me, and I hope others are similarly inspired by this book.”

If Not for Athletics is a collection of stories from 57 of the nation’s top athletics administrators about the many ways in which sports enriches our lives. From the excitement of big wins to the agony of gut-wrenching losses, some of these men and women share the moments in which they witnessed the true power of sports and how it can be a vehicle to promote healing, equality and positive change. The book will be available for purchase at the NACDA Conference in Orlando on June 12-13 in the exhibit hall at booth #306. Signed copies can also be purchased at www.ifnotforathletics.com and will be available on Amazon in late June. A portion of any profits from the sale of the book will be donated to a general athletic scholarship fund.

To hear selected stories in the words of the athletics administrators who experienced moments that made them wish they could stop time either to live in the moment forever or to have another shot at it, tune into the Stop the Clock podcast on  iTunes.

Zac Logsdon is an author and public speaker whose two decades of experience working with more than 150 athletic organizations have taught him that sports is truly far more than just a game. He is also the Founder/CEO of Old Hat, a strategic marketing agency that partners with athletic organizations to drive attendance, increase fundraising and improve the game experience for their fans, and President of Powerhouse, a single-source environmental graphics company specifically focused on partnering with athletic organizations.

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