Why We Amplify the Sports Experience

I don't have a ton of memories from spending time with my father growing up.  He was in a car accident when I was 6 that nearly killed him and for a couple of years, he was incapable of doing much in the way of the typical father-son things.  And even after he had fully recovered, he was never the type of father to sit down on the floor with me and play a game.  He worked hard all week and then on the weekends he worked harder (I grew up on a farm).  This is not to say that my father failed in any way.  I think he still spent more time with me and my siblings than a lot of fathers do.  And he was a great dad.  I'm just saying that due there wasn't just a ton of one-on-one time.  Therefore, the memories I do have of time with my father are held very precious to me.  Three to four times per year, he would drive me the hour-long trek from Guthrie, OK to Norman to see the Sooners play football.  It was the Switzer era and there was no bigger fan of Brian Bosworth than I was.  I was equally as excited to go to the 2-3 OU men's hoops games each season.  Wayman Tisdale, Mookie Blaylock, Tim McAlester...  All my heroes.  But I don't think anything was better than when he'd take me to Stillwater to see OU play Oklahoma State in basketball.  Gallagher-Iba Arena held all of about 37 people back then and there were typically 4 OU fans in the entire crowd.  I was one of them for about 8 years in a row.  I'll never forget those times and because of those moments, I have passed that along to my own sons.  I want them to have those same memories I have.  

Years after I started Old Hat, I finally decided to sit down and figure out our mission.  What is our purpose?  Why do we do what we do?  I had pondered that many, many times and for some reason it was never obvious to me.  But all at once it became very clear why we are here and why I started Old Hat to begin with.  Almost every person I speak to, whether they are sports fans or not, have some memory of a sporting event that they will never forget.  Whether it's just driving to track meets with their dad, attending the World Series or simply playing little league, I've never met a person that didn't have a great sports memory that nearly brings tears to their eyes thinking about.  And those people ALWAYS remember exactly who they were with.  

Sports brings people together.  It provides opportunities for fathers to create lifelong memories with their sons.  It allows people to share great moments with their brothers, sisters, mothers, friends, etc.  And we get so wrapped up in it that the emotion often turns into embraces and tears of joy.  And all of the stresses of life are temporarily invisible.  

THAT is why we do what we do.  At Old Hat we have the opportunity to be a part of that.  We can amplify that experience for people.  Whether it's helping get people in the seats to begin with or making they experience better once they arrive, we are a part of creating memories for literally millions of people every year.  I take great satisfaction in that.