Why do you attend a game?
It's safe to say that fans attend the same sporting event for many different reasons. Some go strictly for the game itself. They grab a program upon entry to the stadium and intensely keep stats throughout. Some go for a more social experience. They may have no idea who's even playing that day, but it's a great environment to hang out with some buddies. If you're like me, you may go for a mix of reasons. I love the overall experience, while still paying attention to the game itself, but my absolute favorite part is everything in between.
While growing up, my dad would take us to games, but he would make us get there TWO hours early. I don't know if he was worried about Dallas traffic or what, but sometimes we were there before the gates opened. As a young child, it seemed like we would have to wait FOR-EV-ER for anything to start happening...you know...players warming up, people filling the stands, seeing anything at all on the jumbotron. But, because of his compulsion to be early to absolutely everything, I learned to love what we call the "fan experience" parts of the game.
Nowadays, I find myself wanting to arrive to a game early enough to be sure I don't miss the pre-game activities. I love when it's lights out and the intro video plays. #goosebumps everytime. I love timeouts/in between plays to see what fun things will happen. Who will they show on the video board? What race can I "bet" against my friends and possibly win something (even if just pride)? Whose life will instantly change when they make that million dollar half court shot?
My absolute favorite part of Texas Rangers games growing up was watching The Dot Race. What's so special about a red, green, and blue dot running in circles around a pixely baseball diamond on screen? No idea, but I loved it. The race takes place in the 6th inning or so, and around the 4th, they would hand out the coupons. Sitting through those two innings seemed to go in slow motion for me...gosh, I couldn't wait. And what was the winning prize? A bottle of OZARKA WATER! You'd think I could win a new car with how excited I was.
So, why did I bring up the Dots? Because, while some sponsor elements or "fan experience" things may seem silly, people love them! And they want to interact. They want to dance crazy on the dance cam and become an internet sensation. They want to flex their muscles and lift their kid up like Simba in the Lion King. They want to brag to their friends that they picked the right hotdog or president to win the race. It's all part of the game. Live sports and fan entertainment have become so much more intertwined that it is more expected than an "extra" benefit to attending the game. Remember when the New York Knicks went silent? No one knew how to handle that.
We want to help you first and foremost drive attendance to your events, but also give your fans the best experience possible. Sponsors are looking for more than a PA announcement and static logo these days. They want people to be talking about them long after they leave the game. Luckily, we have some ideas.
People love bobbleheads. Or, at least my mom does. She times her Rangers game attendance for the bobblehead giveaways. So, why not give away a bobblehead and also feature that on the video board for a shuffle game? Have you seen this?
We can shuffle other things as well. Recently, for the New Orleans Babycakes, we shuffled King Cakes behind their logo.
Speaking of races, we have something for that too. Design a Derby with your most beloved players/coaches, or even fans to get the crowd going wild. One of our all time favorites is this one we did for North Texas a few years ago. It featured the football coach at the time, and he even provided audio clips for us to use. We also had the play-by-play announcer, who just so happens to be a prominent sports radio guy in Dallas, provide some voice overs as well.
Okay, so what if you want to get people up and dancing? Who wouldn't want to dance after seeing something like this?
There's plenty more where that came from. Give us a shout if you have the next crazy "cam" idea or obscure object you want to see racing on your screen. Let's make it happen.