Mixed Messages: Making sure your musical intent equals it's impact.



With music being such a compelling driver in our everyday lives it's it's important not to neglect the meaning of a song just because it sounds happy and snappy, or just because to happens to use some buzz words associated with your marketing campaign or sport. It could totally be sending your fans the wrong message.

This is especially dangerous when thinking about what music to pick for your intro videos, starting line ups, stadium play and right now, baseball and softball walk-up songs.

Make sure you put in some time to listen to lyrics thoroughly and do your best to understand what these current chart toppers are really talking about. Try sites like www.songmeanings.net that not only offer lyrics, but fan interpretations of song content.

After all, nothing is cuter at a game than hearing kids singing or watching the little ones break it down on the dance cam. That's until you realize that they're reciting the lyrics of Flo' Rida's "Whistle" with the passionate conviction one would normally associate with the recitation of the Gettysburg Address  or grinding the bleachers to Pitbull's latest sex-charged tune like they're trying to scrape off the rust thats accumulated during the offseason.

This subject also reminded me of a promo video that Club Seat, a promotional entity of Volkswagen Group UK released in 2010. As they do with their videos every year, scandily-clad coeds gyrate in slow motion to a song with a solid beat. So it makes perfect sense that they'd use something by the man in black himself, Johnny Cash. Why they chose his posthumously-released cover of "Run On/God's Gonna Cut You Down." is beyond me. What a traditional American folk song/spiritual about the inescapable fate of a sinner has to do with dancing on the beach is beyond my comprehension, but it sure was easy on the eyes. In this case, the message of the music didn't really match up with the video.

 

If you do decide to use a song with racy or irrelevant lyrics, seriously consider using an instrumental or an edited version that just has the buzz words you're focusing on spliced into the track.

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