Keep Calm and Trust in Old Hat
July 31, 2013 Wed
Okay so it's safe to say that popular meme has run its course. Good job everybody, we killed it. However, I had a feeling that title might work to catch your eye in an age when everybody and their dog is competing for your attention with the wisest of wisdoms to share with their fifties of followers. Lucky for you today my 4th anniversary with Old Hat is this week and I feel like I have some wisest of wisdoms to share with you regarding videos for the upcoming 2013-14 sports season.
Zac has created a culture in the office where if anybody says "No we can't do that" it better be followed up with a "but here's how we can solve the issue." It can be really annoying at first, because it's so easy to shoot down something and find all of its faults. You actually have to engage your brain to solve issues. I think it's a quality that makes Old Hat a unique and desirable company to work with and work for. He's got a whole legion of problem solvers at his disposal. This can be a handy weapon in your marketing arsenal if you're stuck in a pickle.
Here are three of the top Frequently Asked Video Questions/Issues ("FAVQ/I" if you will) that I've heard during my tenure whilst at the Hat.
Q/I: We don't have any highlights because all of our starters are new.
A: Like MJ says, "you are not alone" (great song, creepy creepy video). When you're working in athletics this is something everybody deals with at some point. Players graduate, go pro, leave the team, get traded, retire, etc. You might feel limited, but there are a few different routes to follow:
-Schedule an Old Hat shoot with your noobs practicing/working out. August two-a-days can provide some pretty unique footage. And from my experience, Strength & Conditioning coaches are a treasure trove of audio (Fear not. We can bleep out and edit around all of their creative words of encouragement).
-You can also go the green screen route and have a cool voice over script throughout telling the story of this new team.
-This could provide the perfect opportunity to introduce your new players to your fanbase. Hometowns, childhood photos and video give fans a glimpse into who these athletes really are and where they came from.
-Focus on your team's history or tradition over the years. Invite the legends back to campus. Or
gather up your old photos and videos.
Q/I: Hey Deb, not all of us have a big tradition to brag about. What then? WHAT? THEN?
A: That's a-okay! I know you'd like to have a rich history of winning (I know I'd like for the Minnesota Vikings to have seven championships) but your history is history. You can't change it (Unless you have a time machine). From a video perspective this frees you to try new ideas each year. Some of our most creative videos come from teams that don't have a championship pedigree.
-Focus on your current team. Remember, you can have 15-20 solid highlights from a season even if you don't make the post-season.
-Maybe your coach had a really good locker room speech and you have the footage.
-Utilize your city/campus for locations.
-Show off your game day atmosphere.
Q/I: We can't schedule our shoot now because our new uniforms won't arrive for another month.
A: This is another common issue for almost every team. We know a lot of you get worried about the short turnaround time from shoot to Game 1 that is created by waiting for those slick new jerseys to arrive. If you don't HAVE to shoot your players in their new jerseys you can get away with using warm-up uniforms, practice shirts or whatever team gear your players have. It is possible to have a cool video without the new uniforms.
There are several more questions/issues that we deal with on a daily basis here at OH HQ. We're like little creative firefighters putting out fires left and right (can you imagine Dustin with one of those hats??? Geoff, get on that one please). So no matter the issue you can be confident we will find the best solutions.