Haaaaave You Met Josie?
Zonie: Short (for) Arizonian, these people invade local beach towns in California… causing traffic jams, and straight up annoying the population of the local town (Urban Dictionary)
We live in the desert, our lakes are just as parched as we are, and we help drive the tourism economy in California, yet they still think it’s allowable to insult us Arizonians with such a name.
However, it is true; everyone resorts to the SoCal coast. The only thing you can do in the Phoenix metro area is… actually, I don’t even know how to finish that sentence. I mean there’s good shopping in Scottsdale, golf courses, expensive cars, and resorts galore. But college bound, I wanted to get out. I made the move to Norman, Oklahoma in August 2016, and nobody back home understands why I love it so much.
Culture shock: it’s a thing. I was introduced to the frying of foods, grammatically incorrect ways to use “y’all” in a sentence (ex: Get y’alls stuff done so we can go.”), quite a friendlier population, and speed minimums on the highway. A sharp contrast to the juice bar craze, valley girl lingo, the “shoulders back and avoid eye contact” mindset, and driving an acceptable 25 mph over the limit back home.
It is even acceptable for me to walk in public here without makeup.
But I also got to ditch my job at a neighborhood juice bar (they really are EVERYWHERE) and intern part-time at Old Hat in Norman.
I have some advantages in the current marketing world: I am caught between the Millennials and Gen Z and I’m a college student. In other words, I am a part of some of the most targeted audiences in marketing. I can tell you why we think Snapchat is so great. Why did I buy this brand instead of that? Because my friend posted about how excited she was to get it. Facebook ads don’t really do much for us, you know. I can tell you that all of us would rather work for Wendy’s than McDonald’s because their twitter is goals (if you don’t know what that means, you’re behind and need to read this).
I’ve been in the office part-time for a little over a semester, and I have a list of things I am determined to master:
Relationship building. This field is so interconnected; everyone knows everyone. It’s pretty intimidating coming from the outside.
Every social media platform. Advertising on Snapchat and Facebook are completely different. And those are just two platforms on the list.
Being an adult working a real job. As much as the #adulting hashtag drives me crazy, “Being 18 and working with real adults” is definitely a skill I should be allowed to put on a resume. I am currently sitting in a silent office where the staff is intensely creating posters and websites and videos or talking to big, exciting, important clients; I’m listening to “Nelly’s Best Songs of the 2000s” and writing this.
Plenty of the skills I learn at the office I already put to use with my journalism major. Communication is a big one. I am a lot more confident in establishing relationships and taking initiative - and not getting upset when my ideas are shut down (not that it happens frequently, I should note). I get double the constructive criticism, so I grow that much more. And I get to take a class on the media on campus, then see the magic happen in the real marketing world. It’s pretty great.