Get Into the Millennial Mind

Have you ever played the game “would you rather” with friends?

It’s a great conversation starter. Since we know a lot of credit union marketers want to start more conversations with Millennials and Gen Z – and that sometimes looking at research is exhausting when your day is already full of tasks and reports – we’ve put together a game of marketing “would you rather” for you. It’s the easiest game you’ll ever play, because we’ve provided answers based on statistics from 9GAG and GFK on consumers aged 18-34.

1. Would you rather have an easy job working for someone else OR work for yourself but work incredibly hard?

53% of those polled said they rather work for themselves but work incredibly hard. Millennials have taken some flak for being lazy, but they’re actually pretty entrepreneurial. Twenty years ago it was much harder to launch a business because you needed a brick-and-mortar location or at least a distribution channel, plus marketing yourself often meant pounding the pavement. Today, e-commerce gives Millennials greater opportunity to test the waters of self-employment and many of them are jumping in.

2. Would you rather be a smart person who’s never appreciated OR be an average person who gets all the praise in the world?

63% said they would rather be a smart person who’s never appreciated. These generations have grown up with unprecedented access to information at their fingertips. They’re used to finding answers quickly and learning on the fly. While they’d willingly give up recognition in favor of actual smarts, you can’t afford not to recognize them for who they are. Don’t make the mistake of underestimating them or talking down to them.

3. Would you rather gain 10 friends in real life OR gain 10,000 friends on Instagram/Twitter?

With 95% of those polled preferring to gain 10 friends in real life, we are seeing a shift in how the younger generations are interacting. Despite what older generations may think, Millennials and Gen Z see real value in face to face communication.

4. Would you rather lose the right to say anything on social media OR lose your right to vote in an election?

Younger generations want their voices to be heard, but you might be surprised to know that 67% felt the right to vote in an election was more important than being able to say whatever they want on social media. With all the recent attention on fake news in social media, there’s a growing recognition among Millennials that the real way to get their voices heard is by participating in politics and putting action behind their opinions.

5. Would you rather lose all your money and valuables OR lose all the selfies you have ever taken?

There’s no doubt that the 34-and-under crowd loves their selfies, but they’re also smart enough to realize that selfies don’t pay the bills for most people. A whopping 98% said they’d rather sacrifice their selfies than lose all of their money and valuables. So, you know money is valuable to them. How can you help them make more of what they have?

To build a stronger marketing strategy sometimes you need to have a little fun and get into the minds of those you are targeting. While some of these statistics might not be crucial to your marketing efforts, hopefully they’ve helped you get a better sense of what’s important to Millennials and the leading edge of Gen Z.

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