A Designer's Look Back: FIU's Powerhouse in the Pool

Have you ever thought to yourself, "What was the artist thinking when they created this design?" Depending on your tone you either LOVED or HATED the design. If we happened to collaborate with your team on a project we always hope you love it. Cool looking designs are always the goal.

As we kick off 2018 we're going to take a look back at some of our favorite projects from the previous year and pick the brains of our very talented artists. You might be surprised to learn there is a rhyme and reason to even the simplest of designs.

Here is our chat with Art Director Caitlin Murphy about her work on the Florida International University Swimming and Diving poster. 

What was the inspiration behind this design concept?
FIU mentioned that they wanted the swimmers to look like they are coming out of the water and have the 3 championship trophies behind them. I wanted to make the athletes looks like they were in the water but also have the trophies stand out and glow in the background. My inspiration was sort of a fire/water element together.

What was your main goal / what were you trying to accomplish with this design?
My main goal was to make it look like the athletes were actually in the water. The pictures of the athletes we received from FIU were of them standing by a backdrop so trying to make water images/elements look realistic around them was what I was hoping to accomplish.

What is your favorite design element of this project?
The reflection of the athletes in the water and the water coming off their torsos. It was fun to play with the perspective of the swimmers and ripple effects to make it look more watery realistic instead of just their straight reflection.

What was the biggest challenge of this design?
My biggest challenge was trying to make the water/splashes look realistic. I have never worked with water elements before so it was more of a trial/error thing to see what worked/didn’t work as I went along. I went through many different splash elements that didn’t work until I finally found 2-3 that looked like they blended and worked well together.

If you could change one thing about this project what would it be?
I would have liked to incorporate the “ALL IN” header into the design a little more. The ALL IN header was a late addition so I had already envisioned the poster a certain way and laid out the design with all of the elements. So although I had thoughts of how I could have incorporated the ALL IN header more with the water/fire effects, it would have meant changing around the poster as a whole.

 

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