In the summer of 2004, I took my first trip to Chapel Hill, NC. I had just started Old Hat and Rick Hart, then on staff at Oklahoma Athletics but now the AD at SMU did me the favor of calling UNC on my behalf to see if they might have some work for me. Fortunately, they did and we’ve been working with UNC ever since. I made my way out there to discuss the details of what we’d be doing for the Tar Heels and afterward, I went over to the nearest apparel shop to grab a souvenir or two. I picked up a navy blue Nike hoodie that had the word “CAROLINA” embroidered across the front of it and more than a dozen years later I’m still wearing that thing as often as I get the chance.
On a recent trip to Charleston, SC, I happened to be wearing that very sweatshirt as I made my way to get my wife some yogurt from the market down the street from our hotel room. A fella was walking my direction and as we got closer he pointed at me and said in a louder-than-expected voice, “Go Heels!” I’ll be honest. I was a bit startled and it took me a minute to figure out what he said and why he said it to me. I had to remind myself that I was wearing an UNC sweatshirt. Fortunately, I was able to gather my thoughts quickly enough to offer a stuttered, “Yeah! Go Heels!” back at him before my confusion became too obvious. This exchange served as a good precursor to the one I had no more than 2 minutes later when I was actually at the market and another man gave me a hearty, “Go Heels!” when he saw me. I was more prepared this time and was quicker with my response. I walked out of the market fired up ready to shout my support for UNC at the next passer-by but unfortunately, I didn’t pass any more Heels fans between there and the hotel room.
Working in collegiate athletics for as long as I have and with as many different universities as I have, my wardrobe is full of team apparel that has been given to me over the years. It is not unusual for me to be wearing an SMU sweatshirt and Kennesaw State hat one day only to be followed up by a Texas A&M t-shirt and Michigan basketball shorts the next. There have been more than a few times that someone has approached me in a public place and commented about how great “that game” was last night, referencing some sporting event featuring the team I am representing with my wardrobe. Problem is, I rarely recall what I happen to be wearing that day so I have to look down at my shirt or take my hat off to remind myself who they think I’m a fan of. Then, I either express my agreement with their statement or have to admit that I missed that particular event.
Believe it or not, though, the point of this is not to talk about my wardrobe or my interactions at the local grocery store. It’s to talk about the bonds we form as fans. Hunter S. Thompson’s quote references football fans specifically but the idea applies to any fan of sport. We share a universal language that cuts across many cultures and many personality types. We are never alone. We are a legion and sports is often the only thing we have in common.
When was the last time you were wearing your favorite Aerosmith t-shirt and some stranger yelled, “Sweet Emotion!” at you? Or the last time you were wearing that old Incredible Hulk t-shirt and passed a guy that gave you a hearty, “RAAARRRRRRR!!!!!” No, sports fans are in a justice league of their own. And for some reason, though startling, we don’t question it when a random person yells, “Go X!” at us in the restroom at the bar just across from Xavier University’s campus.
Sports creates a bond between people who would otherwise be complete strangers and gives them something to share in common. I recently met a fella on an airplane and we spent the entire flight talking about sports. We didn’t even share the same team in common though. Our bond was formed over the fact that I’m a Sooner fan, Barry Switzer used to coach at OU, Barry Switzer played at Arkansas and that guy on the plane is an Arkansas fan. We connected over a former coach of my team that is a former player from his team. Sports fans are just searching for something to connect over!
The camaraderie that is felt between sports fans is obvious. I’m not uncovering any brilliant revelation here. But I did want to see how many sports fans recognize it themselves. In our fan survey, we asked how many of the participants felt a sense of camaraderie with people at sporting events. We further clarified the question by adding that they should not include people they were attending with. In other words, to what extent do you feel connected with all of the people at those events that you don’t even know. 75% of them said that they feel “a lot” and/or “a great deal” of connection with all those strangers with whom, beyond wearing the same color and cheering for the same team, they have no known commonalities.
Isn’t that kinda nuts? 75% of sports fans feel a connection with people they don’t even know, if for no other reason than that those people are cheering for the same group of people on the field wearing red to score more points than the other group of people on the field wearing blue!
Like I said, the connection between sports fans isn’t breaking news. Every sports fan has experienced it. What you may not have realized, however, is the positive effect sports fans can have on an athletics program. The ever-important home field advantage is because of fans. The scholarships student-athletes receive through the athletic scholarship funds wouldn’t exist without the fans. A department's primary source of revenue (ticket sales) would obviously disappear without fans. Apparel sales, sponsorship dollars, local economy boosts, etc... All because of fans. 80% of those polled think that fans can either “probably” or “definitely” affect the outcome of the game. There’s no doubt in my mind that fans affect outcomes and could do so even more if we focused more on developing relationships with fans.
If you take one thing away from this article, let it be this: Sports does not happen without every member of the team working toward achieving success. It does not happen without the athletes. It does not happen without the coaches. And it sure as hell doesn’t happen without the fans. If you are a sports fan, take pride in what you give to the game. If you are an athlete, thank the fans for wanting to watch you play. If you are a coach, try to tune out the criticism of those people that think you should have gone for it on 4th-and-27 from your own 12-yard-line instead of punting and relish the opportunity you have to affect the lives of young people through your job. All thanks to these crazy fans.
Simon Whitaker. What can we say about the guy? Amazing attitude. Great sense of humor. Easy going dude. Associate AD for Sports Information/Game Operations at Presbyterian College. We love working with Simon. We've partnered with Simon and Presby (as it's affectionately referred to at OH HQ) since 2013. We're big fans of the Blue Hose and love how this small school in Clinton, S.C. is such a close community.
Simon had some buyer's remorse after sending us his answers: "As I am sitting here in the office about to watch "The Goonies" on AMC, I feel the need to change one of my answers. My favorite movie would have to be "The Goonies." If you can't change it, my other choice is still solid. OK, last time I'm going to second-guess my answers though, I should be second-guessing the pictures I sent."
I have so many questions after that exchange, but I guess the main one would be "why are you watching The Goonies at the office, Simon??" We'll have to wait for a response to that one. In the meantime, here's 20 answers to 20 Questions.
1. NAME: Simon Whitaker
2. OCCUPATION/TITLE: Presbyterian College Associate AD for Sports Information/Game Operations (and Video Services and a little Marketing and Promotions)
3. HOMETOWN: Charleston, S.C.
4. PREGAME RITUAL: Before football games, the first song I play at the stadium is “Beautiful Day” by U2. I typically play it before anyone is there and usually as the sun is rising.
5. FAVORITE THING TO SNACK: I keep a desk drawer full of Quaker Chewy Granola Bars (chocolate chip and peanut butter chocolate chip, otherwise anything with sugar.
6. FAVORITE THING ABOUT YOUR JOB: The challenge of figuring out how to do something that we haven’t done before, especially since we don’t always have the resources to do it.
7. LEAST FAVORITE THING ABOUT YOUR JOB: The challenge of figuring out how to do something that we haven’t done before, especially since we don’t always have the resources to do it.
8. HIDDEN TALENTS/HOBBIES: Most people I work with, and even several friends, don’t know that I hunt. I actually bagged a nice-sized doe this past December, and I have deer antlers from a hunt in 2010, hanging on my office wall. It surprises people, though I think that is more of a surprise that I am handy with firearms.
9. ADVICE TO YOUR YOUNGER SELF: Don’t take the red pill. Seriously though, don’t over-analyze and don’t be afraid to make necessary changes.
10. YOUR GO-TO KARAOKE SONG: “Your Love” by Outfield
11. FAVORITE MOVIE: “The Good, the Bad, and the Ugly”
12. FAVORITE TV SHOW: The Office
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Uncoordinated Rattle & Hum
14. FAVORITE PLACE TO EAT: Kickin’ Chicken in Charleston, S.C.
15. WHAT DO YOU ORDER THERE: Chicken Fingers, small, with honey mustard and fries.
16. FAVORITE DISNEY PRINCESS: Ariel. Up on the shore they work all day, Out in the sun they slave away, While we devotin', Full time to floatin', Under the sea.
17. WHAT’S YOUR SPIRIT ANIMAL: According to three on-line quizzes I completed it is either a snake or a coyote or a wolf.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: I left a $300 Columbus Blue Jackets hockey jersey in a closet hotel in Columbus, Ohio. By the time I realized it the jersey was no longer there. Stupid for someone who travels a lot and ALWAYS checks the closet before they leave.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: House of Cards
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Secret Service or working for a politician
Intro Videos have become as expected at the stadium as hot dogs and cheerleaders. Everybody has a video board and everybody is putting stuff on those boards. Let's take a look at five common mistakes that are made with Intro Videos and how you can punch them up a bit.
5. All or Nothing
A lot of times when an Intro has too many concepts it's because you're trying to please several different people with several different ideas. We've all been there. You have one minute. You have to include footage of the players in practice, getting ready in the locker room, walking around campus, and at least 20 highlights. Oh yeah, and don't forget about the fan and stadium shots. Oh and the logo! We need it to explode. One more thing: We need to include a few clips of our team's 110-year history. And let's use that Lady Gaga song "Edge of Glory" because the team is expected to do big things this year!
It's a hot mess.
For the sake of the video (and your sanity) try to get a majority of those cooks in the kitchen on the same page. Ask questions and communicate! What is the purpose of your Intro? Get fans excited? To tell a story with some drama? Is it more important to tell a story or show a minute of highlights cut to "Seven Nation Army"? Does the team have their own theme this year that maybe you just don't know about?
Can you turn this super concept video into a couple of different videos? For example, an Intro Video for the current team and a Historical Video honoring the past. There are so many different platforms for displaying videos nowadays. What doesn't work on the board might work great on Twitter leading up to the game. Eminem was wrong. You've got more than one shot. It doesn't have to be all or nothing with your Intro Video.
4. Length & Pacing
Nobody wants to watch a three-minute Intro. I don't care how amazing the song is or how awesome your highlights are. The exception to this rule is, of course, One Shining Moment. Video viewers' attention spans have dropped about a third from 2000-2015. A good rule of thumb for our partners is between one to two minutes.
On a related note, the pacing is something that is overlooked and underappreciated. We've all seen that video where it feels like three minutes, but it's only been 30-seconds. That's a pacing problem. Sometimes it's because of the music edit. Sometimes it's because of a long highlight. Cut up the tunes. Cut up your clips.
Some important bullet points:
• Epic music doesn't always equal an epic video.
• Sometimes the team or your Coach aren't the best judges of music.
• Just because you can jam to the song in your car doesn't mean it's going to work for an Intro Video.
• The search for lyrics that apply literally to your team is a futile attempt.
• Fall Out Boy can't be expected to put out a new album every year.
• Everybody wants a song that builds.
• Figure out the purpose of your Intro and that will likely direct you towards the perfect style and tone of the music and then onto the perfect song.
• Music is SUBJECTIVE.
2. Let Athletes Be Athletes
Some athletes are naturals in front of the camera. Some aren't. That's okay because they're supposed to be athletes, not actors. Not everybody can be awesome like Peyton Manning on SNL. Most will be like Michael Phelps: AWKWARD. There's a fine line with Intro Videos between awesome and super cheesy. If Coach wants to include all of the starters in the video, but a couple of them aren't comfortable, maybe he or she is more natural in a group with their buddies. Not every player in the video has to go it alone. Put them in a situation where they can succeed. You wouldn't put a 310lb player at the quarterback position when he's obviously more naturally inclined to a lineman position. So why would you put an uncomfortable athlete center stage?
Another tip for filming the awkward-at-heart: Put them in a natural situation. Michael Phelps doing sketch comedy = bad. Michael Phelps training for his final Olympics = AMAZING.
1. Copying Yourself / Copying Others
The #1 pitfall when it comes to Intro Videos is the theory "If it ain't broke don't fix it." It's easy. You know what Coach likes. You know the fans really responded to it. So you essentially paint yourself into a corner. And nobody paints baby into a corner, right? There's only one recipe to make chocolate chip cookies and there's only one equation for the math problem. There's not a lot of creative fulfillment when you template your video each year.
This also falls in line with the copying somebody else's creative work route. We get it. People tell us all the time they go to our site for ideas. That's cool and we're certainly flattered. That's the name of the game in the biz. It's one thing to take a concept and make it your own with your own brand spin, but it's another thing to flat out shot-for-shot copy somebody else's video. There are folks who have used our Michigan Football Legends concept for about five years now. There are at least three institutions who copied Auburn's 2014 Men's Basketball Intro exactly. EXACTLY! That's not flattery. That's laziness.
Give your fans and coaches more credit. They deserve more than safe mediocrity. Get out of the habit of saying "no" because you're afraid of taking risks. Become a "YES" woman or man. It's freeing and your Intros will continue to get better each year.
Michael Beale, Assistant Athletic Director/Marketing, University of North Carolina, like Michael Jordan, is simply a Carolina Legend. We're currently developing a Beale crying meme generator so in the meantime, this Jordan one will have to do. We assume these are tears of joy for the Tar Heels march to the Sweet 16.
Old Hat has been working with Beale (that's the creative name we call Michael around the office) for nearly 13 years. Which, if you're familiar with Old Hat history, means that he's been a client for pretty much the entire time we've been in business. A former college baseball player at Elon University, Michael claims to have carried the team on his back during his entire time there. Actually, that's not true at all. In Michael's words, "I think a more fair statement would be that I was on the baseball team at Elon. But I didn't do a lot of playing." Despite being the tenth man on the baseball team, he's first in our hearts. So without further ado, we give you everything you'd ever want to know about Mr. Michael Octavius Beale.
No. That's not really his middle name.
NAME: Michael Beale
OCCUPATION/TITLE: Assistant Athletic Director/Marketing, University of North Carolina
HOMETOWN: Richmond, VA
PREGAME RITUAL: Visit with fans and get their thoughts on the game.
FAVORITE THING TO SNACK: Almonds
FAVORITE THING ABOUT YOUR JOB: The people I get to work for/with on a daily basis
LEAST FAVORITE THING ABOUT YOUR JOB: Emotional highs and lows of winning and losing
HIDDEN TALENTS/HOBBIES: Love to play golf (just wish I could learn to play good golf)
ADVICE TO YOUR YOUNGER SELF: Stay true to your beliefs. Have a career plan you are comfortable with and stick to it.
YOUR GO-TO KARAOKE SONG: Bon Jovi - Living on a Prayer or Curtis Blow - Basketball
FAVORITE MOVIE: Escape from Alcatraz
FAVORITE TV SHOW: Deadliest Catch
IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Lefthand Slow
FAVORITE PLACE TO EAT: Alfredo's Pizza Villa
WHAT DO YOU ORDER THERE: Pepperoni pizza
FAVORITE DISNEY PRINCESS: Snow White
WHAT’S YOUR SPIRIT ANIMAL: Great White Shark
WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: Got lost driving from Lexington, KY to a wedding in Northern Virgina and followed a local through the back woods/roads of West Virginia to get back to the highway. Thank goodness I had a couple of bottles of Maker's Mark bourbon to say "Thank You".
WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: Fixer Upper (with my daughters)
IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Working for the USGA or PGA
Last fall, we asked you to take a survey to help us understand the state of sports marketing from the perspective of those who are involved in administration and marketing for college athletics.
Well, now we want to hear from fans.
We’re conducting a brief survey to try to better understand the impact sports has on people’s lives, whether they were athletes themselves or simply fans who enjoy cheering for a favorite team.
Please help us gather as much insight as possible by inviting your fans and friends to participate in our survey. They might even win one of the Amazon gift cards we’re giving away! But tell them to hurry – the fan survey is only open through March 24th.
It is always interesting to learn how other brands are delivering content. At Old Hat, we get to work with many brands and each one is unique. Each organization knows their fanbase and has ideas on how to get that emotional reaction from them.
I was also able to attend a few different sessions at the conference. One I found particularly interesting was about personalizing the web experience. NBA teams are doing some innovative things with geographically based content. The speaker was from the Trailblazers and he went through their process of serving different ads and content based on the zip code where the user is located. This allows them to not waste fans’ time. If a user on the site is from North Carolina, the chances they will be able to purchase season tickets is very slim. With the website, the Trailblazers are able to serve up content that might be more relevant to a fan in North Carolina while simultaneously serving up different content to fans who live closer to the team. Each fan is seeing the content they prefer, which makes it considerably more likely that the website will become a part of their regular habits. This is a great example of efficient use of a website and how to effectively develop a digital community.
Another session I attended was about Atlanta United, a new team in Major League Soccer. They are in a unique position since they are a completely new team in a city that did not previously have a soccer club. They have been able to create unique content as they have started the team, created their kits, and added players to the roster.
With the conference being located in downtown Atlanta, we were also able to tour the College Football Hall of Fame. It was a cool venue and had some interesting technology. Upon entering, you are given a badge with a RFID chip inside. This identifies your name and favorite team at all of the exhibits. Digital exhibits change to display your favorite team’s content. It creates a unique experience for each visitor and allows all schools to be represented in some way.
Since starting these 20 Questions posts we've had some quality go-to karaoke song answers, but we believe that Abilene Christian University's Dave Kinard would really put on quite a show. Seriously, who picks David Allen Coe's "You Never Even Call Me By My Name"? A seasoned karaoke man, that's who. It's all about crowd involvement, folks.
Do we primarily work with seasoned karaoke-rers? No. Maybe? Well, I know we really enjoy working with them! And that's likely one of the reasons why we work so well with Dave! Also, he has an incredibly adorable baby. So, karaoke and cute babies. Those are the secret Old Hat ingredients.
Old Hat has a partnered with ACU since 2013 and with Dave the last two years. Hannah says Dave brings a lot of energy to each new project and if you know Hannah that's really saying something.
Below is one of our latest projects with the fine people at ACU.
It's only a four-hour drive to Abilene and they've got that 72oz steak challenge at The Big Texan. We'll see you soon, Dave!
1. NAME: Dave Kinard
2. OCCUPATION/TITLE: Senior Associate Director of Athletics
3. HOMETOWN: Tulare, CA
4. PREGAME RITUAL: It’s a long day, so I start it off with some hype songs in the truck on the way with a Dr. Pepper or Mountain Dew in hand.
5. FAVORITE THING TO SNACK: See previous answer…
6. FAVORITE THING ABOUT YOUR JOB: It’s fun! We get paid to go to games people pay to go to. More importantly, we get to have an impact on the people and students around us while we do it.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Meetings about solving an issue that shouldn’t have happened in the first place.
8. HIDDEN TALENTS/HOBBIES: My wife and I love live music and always are up for anything from a concert or listening to a guitar player around a campfire. I have also been called a “human jukebox,” being able to name an artist and know lyrics to just about anything on the radio.
9. ADVICE TO YOUR YOUNGER SELF: Enjoy the process and invest yourself in the people, not the results.
10. YOUR GO-TO KARAOKE SONG: Have to get crowd involvement so I go with “Livin’ on a Prayer” by Bon Jovi, or from my Kentucky days “You Never Even Called Me By My Name” by David Allen Coe.
11. FAVORITE MOVIE: This is hard, don’t know if I can just pick one… Top Gun, Airplane, Old School… pretty much anything you can hear me quoting from throughout the day.
12. FAVORITE TV SHOW: If I can’t say Sports Center, I will go with Fixer Upper.
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Why are you laughing at us?
14. FAVORITE PLACE TO EAT: Firestone Grill, San Luis Obispo, CA
15. WHAT DO YOU ORDER THERE: Tri-tip Steak Sandwich with fries
16. FAVORITE DISNEY PRINCESS: Have to go with the original, Snow White.
17. WHAT’S YOUR SPIRIT ANIMAL: My nickname in little league was Gorilla, so there is probably some truth to that. Big and bad on the outside, but a kid at heart on the inside.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: I found out that my zipper was unzipped during a job interview (wardrobe malfunction). Needless to say, I didn’t get that job. Checking for any malfunctions has since been part of my routine prior to any interview.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: How I Met Your Mother
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Many would probably say Pediatrician, since it was my 4th grade dream, but I think I would be best as an A&R Director for a music label.
Scott Yogodzinski, Director of Marketing at Florida International University, has the perfect baseball surname which we think probably gives him an advantage when coming up with awesome concepts for posters. Check this out:
We've had the pleasure of working with Scott and the FIU Athletics Marketing staff for two years now. We have a blast working with these fine folks and look forward to 20Qs with the rest of them. Be warned: Scott has set the bar pretty high. This Kesha and Disney Channel enthusiast from Big Sky Country is a man of many talents and tastes. As for #8, Scott, we're going to need photographic or video proof. So without further ado, we present 20 Questions with Scott Yogodzinski.
1. NAME: Scott Yogodzinski
2. OCCUPATION/TITLE: Director of Marketing, FIU Athletics
3. HOMETOWN: Whitefish, Montana
4. PREGAME RITUAL: Taking strolls across our beautiful campus.
5. FAVORITE THING TO SNACK: Cookies and milk! What a combo!
6. FAVORITE THING ABOUT YOUR JOB: Working and interacting with students on campus…whether that’s through student-interns, student-athletes, or simply our student body fan base. It’s great to know that I can have an impact on their futures.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Sometimes I simply don’t have the time or resources to give all of our teams the marketing attention they deserve.
8. HIDDEN TALENTS/HOBBIES: I can balance a baseball bat on my nose for long periods of time.
9. ADVICE TO YOUR YOUNGER SELF: If you work hard and are a genuine, kind person to those you meet and work with, everything will fall into place and you and those around you will find success.
10. YOUR GO-TO KARAOKE SONG: This is an easy one… Timber by Kesha
11. FAVORITE MOVIE: Sports: Field of Dreams, Brink!, Johnny Tsunami; Non-Sports: Lord of the Rings
12. FAVORITE TV SHOW: Big Bang Theory; Modern Family; Even Stevens
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Lars and the Honeytoasters
14. FAVORITE PLACE TO EAT: Right now, it is this new bakery on FIU’s campus called Vicky’s Bakery.
15. WHAT DO YOU ORDER THERE: The croqueta preparada sandwich…after being in Miami for a few years, I’ve really taken a liking to Cuban and other Hispanic foods.
16. FAVORITE DISNEY PRINCESS: Snow White…she was adventurous.
17. WHAT’S YOUR SPIRIT ANIMAL: Not sure, I’ve always thought that pelicans are really cool animals.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: Well, just the other day, before a game at work, I tried taking a stroll across campus in a rain storm and got soaked through to the skin…not sure what I was thinking there.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: I know I was like two years late, but I recently binge-watched the final season of How I Met Your Mother.
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: I like being and working outdoors. It’s possible I might be a snowboard instructor, as my hometown is a ski-town in the mountains of Montana. Shortly before being hired at FIU, I had actually even printed out the paperwork to become an instructor.
The wait is finally over! For a few weeks now, we've been teasing about the release of a new podcast. Yesterday, we published Episode 1 of Stop the Clock, featuring an interview with Matt Roberts, Director of Athletics at the College of Charleston.
Stop the Clock is a podcast about the most amazing moments in sports history when you just wanted to stop time and live in that moment forever, or, those not-so-amazing moments when you would have done anything to have another shot at it. The idea for the podcast was actually born out of the book I'm writing, also called Stop the Clock. I've been conducting a lot of interviews with the nation's top collegiate athletics administrators and I'm recording those interviews to then turn into content for the book. What I'm discovering though, is that many of the people I'm speaking with are great storytellers. Some of these stories are too amazing not to let the world hear. So, I decided to turn the best stories with the best audio quality into a killer new podcast.
Some people call it "Advertising Prom." Others call it the "Academy Awards for local advertising." Here at Old Hat, we call it "The night we hang out together in our fancy clothes." OH recently attended the Oklahoma City ADDY Awards- the advertising industry's largest competition which recognizes the creative spirit of excellence in the art of advertising. It was a lot of fun to get dressed up and see some of the fantastic work being created in the OKC area.
We submitted a large variety of projects that were completed in 2016 and were fortunate to get awards for 10 of our submissions!
1. Bronze - Collateral Material - Special Event - Card, Invitation, Announcement Campaign - Texas AM Football Tickets/Box
2. Bronze - Non-broadcast video - Wisconsin Men's Basketball
3. Bronze - Still Photography - Black & White, Single - Illinois Football Photos
4. Bronze - Cinematography - Illinois Football lntro
5. Bronze - Video Editing - Wisconsin Football
6. Silver - Social Media Campaign - Duke Social Media
7. Silver - Out of Home/Ambient Media - Large Venue - Single - Army Helicopter
8. Silver - Website - SMU Get Here For Gameday
9. Silver - Still Photography - Campaign - Utah Football Campaign
10. Gold - Effects or Motion Graphics - Duke Men's Basketball Projection
It was exciting to see that our awards were not limited to one area, but were representative of each of Old Hat's various divisions. Since the Duke Men's Basketball Projection project won gold, that project will now go on to compete at the Regional Level and then hopefully make it all the way to the National ADDY Awards.
We've already completed some fantastic projects in 2017, so I have no doubt that Old Hat will have another successful time at next year's ADDYs!