It is Super Fan 5k time here in Norman.  If you are reading this blog you probably already have seen something about the 5k but it is finally here!!

When Zac first announced that he wanted to change to a 5k from Humayliation, I was excited.  Mostly because this was painful.  I have never had half of my face go numb like that without involving a trip to the dentist.  On top of that, it turns out I am a little allergic to the grass wherever we filmed that video.  Add in the pain of jumping in the air and landing on your back, I was happy to have to run a little for charity this year instead.  

Setting something like this takes a lot of work and preparation.  Kelby has led our efforts to put this event on and she has done a great job.  Initially, I thought I would run the 5k, but I wont.  I will be taking photos of the event as Old Hat’s third string photographer.   When everyone that has talent is gone, they turn to me.  I am excited to do it and I am excited for the race to be here. 

Giving back in some way or another is something I love about Old Hat.  Ironically, I am not a fan of being on websites or filming myself and posting it online.  I try to keep a tight lid on what gets out on the interwebs about me.  When I applied for Old Hat, Zac asked if I used Facebook.  He asked because he could not find me on Facebook and it would be a part of my job.  I keep my account locked down as much as possible.  When Robert tagged me at a restaurant in North Carolina, I almost un-friended him and then quickly logged on to undo what he had done.  I am not trying to hide; I am just not one to broadcast my life to the world.  The point of this rambling is that when it comes to giving back, I do not even think about it.  I ran for an hour on a treadmill last week, broadcasting my receding hairline to the world but really did not care.  I am not near as entertaining as Zac, Robert, or Tricia but I wanted to do it to help out even if I bored the audience to tears.   Twenty years from now, there will still be a video of my failed attempts to be a real soccer player and embarrassing myself online but I do not care because of what Old Hat is doing to help those in need.  

The Super Fan 5k is raising money for Norman Public School Foundation and the Mary Abbott House.  Both are great causes and the money is definitely going somewhere that it is needed.   We are still accepting donations so if you have not managed to get to Norman for the race, go to and help Old Hat support two great causes.  And who knows, after this weekend we may have a few more embarrassing videos to put online. 

As many of you are aware, the NCAA Football Rules Committee enforced new rules this week including a number of uniform and equipment changes. These rules include: numbers on jerseys need to have a distinct color, towels must be solid white and and measure no smaller than 4" x 12" and no larger than 6" x 12", and all eye shields of any kind must be clear. 

Along with these rules, "social media designations such as URL's and hashtags, are prohibited." Hashtags and URL's may still be placed on scorebaords and stadiums, just not on the field, end zone or sidelines. 

Exceptions to the rule include: NCAA logo, conference logo, college/university name and logo, team name and logo and the name (but not logo) of the commercial entity who purchased naming rights to the facility in no more than two locations. Postseason brings a new set of rules. The name or logo of the title sponsor is allowed in three locations: a single advertisement on the 50-yard line, and two smaller advertisments. You can read the bulletin here

Rogers Redding, the national coordinator for college football officials stated, "The idea is just to preserve the integrity of the field and not open it up to other kinds of advertising." Dan Wolken of USA Today stated that the rule was put in place to simply avoid any other issues. 

I'd love to hear your thoughts on this new rule. Discuss in the comments section below. 

Last weekend we all got infected here at Old Hat Creative.  Staff infection is a point in the year were we all gather to discuss what has happened, what needs to happen, and what will happen in the coming months at Old Hat. Along with a little bit of painting!

This was my second staff infection at the company and it is something I value quite a bit about working at Old Hat.  Zac takes the time to let us know where he sees the company going and to listen to what we have to say.  

This year was different in the fact that we broke up into small committees to discuss the issues facing Old Hat.  In fact, each committee took it one step further, solutions had to be offered.  Each committee addressed the problem and came up with a solution to implement.  

As a whole group, we discussed the problems and the solutions.  We all know what we need to do to improve and we all know what our goals are for the coming busy season.  It should be an interesting year!

As you may know, the NBA Playoffs have started. As you may not know (as I did not until Hannah sent me this yesterday), the OKC Thunder have a new fight song.

Thank you to Hannah and thank you to "Matthias in Southern California" who, in case you were wondering, made another chant for Manchester United.

Can somebody get this guy a shirt? 

There are few things as sacred in the world of sports as records. They are not only impressive statistics but really a measure of greatness. For male sprinters it was 10-second barrier in the 100 meter dash. Jamaica's Usain Bolt owns the current world record at 9.58. If you're a running back in the NFL the magic number is 2,105 yards. The Vikings' Adrian Peterson was just nine yards short of breaking Eric Dickerson's 28-year-old single season mark. Records also help tell the story of the sport. Hank Aaron broke baseball god Babe Ruth's career homerun total just three decades after Jackie Robinson broke the color barrier. 

One hallowed record that is quickly being approached is Mia Hamm's all-time scoring record of 158 career goals in international women's soccer. U.S. forward Abby Wambach is just three shy of tying this one. As a fan it's exciting to be a witness to history. U.S. Soccer has a great campaign called #ChasingMia that really helps the fan follow along and get some behind-the-scenes looks at history being made. And from a video and design perspective they're doing some really cool things.

I love the graphics and photo intro they have before showing Wambach's latest goal:

The text in this image includes the goal number, date, opponent, location and type of goal (head, right or left foot or penalty kick):

U.S. Soccer is also honoring the current record holder with Legend to Legend episodes:

Lent is the time of year between Ash Wednesday and Easter, when many Christians prepare for the Easter season by making some sort of sacrifice in their personal lives.  The Lent season last 40 days, not including Sundays, and ends on Easter.  Many give up things like coke or alcohol, others go out of their way to try and do something nice for others, and then there are those of this new trend.

I have noticed many friends and family members of mine giving up Facebook, or social media all together, for the 40 days.  The biggest question I have is will they return to Facebook after the Easter season?  If they do will they check it less often then they did before Lent?  Will this trend continue in the future?

Another trend that is happening in the Facebook world, and not related to any religion, is one of people unfriending others.  You have hundreds of friends on Facebook, but how many of them do you really talk to?  People are moving back to the basics, and unfriending people they do not talk to regularly.

Twitter on the other hand seems to be more resistant to this trend, as people already choose who they want to follow.  You don't have to be friends with them.  You can read their posts and if they choose so, they can follow you back.  I tend to view Twitter as the Entertainment channel on tv, but where you get to choose which celebrities you want to keep up with.  And if one thing is for sure about many Americans, it's that they love their celebrities and all the drama of their daily lives.  

As it seems that more and more people are moving away from social media, how will marketers and advertisers find new ways to reach out to their client bases in the future?  Maybe more celebrity endorsements on twitter, will be the answer.  Only time will tell.


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