This past week has been pretty exciting! Last Monday, our client, Duke, won the Men's Basketball National Championship. On Saturday, our client, Providence College, won the Men's Hockey National Championship and our client, OU, won the Men's Gymnastics National Championship! Not a bad few days! I was fortunate to work with Duke on a lot of their regular and post season Men's Basketball print and video pieces. Additionally, I worked with Providence on their Men's Hockey intro video this year. Dustin went over to OU and did a photo shoot for the Men's Gymnastics team this fall for them to use in their marketing efforts throughout the season. Seems like if you want to win a National Championship, maybe you should consider letting Old Hat help with some of your marketing pieces ;) 

You can check out some of the work for these champion clients here:

Providence Men's Hockey Intro Video:

Duke Men's Basketball Season Ticket Book (click thru to video the entire publication):

Men's Basketball Poster, Schedule Card and Magnet:

Duke National Champions Newspaper Ad:

 OU Men's Gymnastics Photo Shoot:

1. Apparently 14,000 gymnastic fans react well to bass-heavy video production. Attendance dynasty stuff.

Utah Gymnastics Intro Video 


2. Time lapse mountains and thunderstorms combined with football aren't cool at all.

Wyoming Football Intro Video

 

3. Why would you want to add really cool motion graphics when you can just edit video clips set to music?

Cincinnati Football Intro Video

 

4. Really. Motion graphics are just the worst.

Mizzou Football Intro Video

 

5. THE WORST. Ew, motion graphics.

Texas Tech Baseball Intro Video

 

6. Why on Earth would you want to entertain your fans during a timeout?

North Texas Customized Derby Race

 

7. 3D Modeling is so blah.

Duke Basketball: The Cameron Experience

 

8. No thank you, ma'am. I'll pass.

Kansas State Football Cat Train

 

9. Why would you want to celebrate your history?

Wisconsin Men's Basketball Historical Video


10. What's the opposite of amazing and cutting edge?

Duke Basketball Countdown to Craziness Projection (banners and 3D fx)

 

11. Booooooooooooooriiiiiiiiiiiingggggggggg.

Utah Men's Basketball Projection Video

Great staff photo, huh? Only, that's not us. And that will never be us. We don't wear power suits or ties. We wear jeans, t-shirts, ballcaps, athletic shorts... pretty much whatever we want. 

I was looking at our "About Us" page the other day and I couldn't believe how corporate looking I had allowed it to become. All our staff photos looked like we belonged in a photo like the one above. But that's not us. So I decided to spend my morning getting US back into our about us page. There are no major changes here but it's a much better representation of who we are than it was before. This page doesn't include our entire staff, by the way. Just the people you're likely to come into contact with when you deal with us. Though after spending some time working on this page, I think we probably need to get our entire staff on here.

Anyway, take a look at the revised About Us page.

I know. Technically football season just ended a few weeks ago with the Super Bowl, but now that baseball season is in full swing (haha. "full swing." baseball. get it?!) it's time to start looking for football concepts for the upcoming season of video shoots and subsequent football intros. Lately, I've been really impressed by the stuff Tennessee has been putting together. I mean, yeah. They're a historically great football team. They're in arguably the best football conference. Lots of tradition. Huge stadium. Extremely loyal fanbase. But they also went 6-6 during the regular season. However, you wouldn't know that if you watch this video.  

 Chills. 

I don't know about you but I really want to head to Knoxville for a game right about now. Sadly, it isn't exactly football season. But I can't wait to start working with our clients to create a video just as special, that induces even more chills, for their programs.

It's not every day that a coach reaches the 1,000 career victories milestone. That's why it was exciting to get to work with Duke on some projects to commemorate Coach K's 1000th career win. 

Commemorative Ticket: This was given away to fans at the first home game after Coach K's 1000th win. A larger version was also framed and signed by the Duke Athletic department and presented to Coach K as a gift.

Photo Gift: This sentimental piece highlighted Coach K's early years and was framed and presented to Coach K as a gift.

 

Newspaper Ads: These ran in multiple newspapers in North Carolina as well as in a digital magazine.

Billboard: A billboard to congratulate Coach K

Web Ads

We've been fortunate to work on some other Coach K projects in the past. 

Coach K's 900th Win Newspaper Ad

America's Best Coach Video

Coach K Team USA Video

We're looking forward to helping celebrate Coach K's milestones in the years to come!

 


 

Yesterday at our mid-year Staff Infection, Zac asked us to pick a project from 2014 we worked on or worked with that we really liked. This list could really go on and on as there are hundreds to pick from. A few projects mentioned yesterday are still being finalized and are almost ready for release - stay tuned as more great stuff is always coming out of this place! And like a parent with their children, it's hard to pick a favorite. But here are some of the highlights…

 

Zac, Kevin and Ashley - Fangage quizzes

These were designed for Oklahoma, Oregon, Texas A&M and Baylor plus one for Old Hat

 

Tanner - Varsity O Club website

 

Dustin and Stevie - Cincinnati video shoot 

Kelby - Exposure stories on our video shoots

Hannah - Various video shoots and visiting clients including traveling to some new places this year such as Wyoming or Central Arkansas

Deb and Robert - UNT Derby

A close second for Deb was the Wyoming football intro with time lapse of the Wyoming landscape

Jessica - Duke men's basketball floor projection

and here's a clip of the animation in action.

Huff -Texas Tech Fearless Fan campaign

Geoff - Georgetown men's basketball poster

Jared - Frisco College Baseball Classic logo

Tricia - Old Hat 10th Anniversary posters

Douglas - Utah Gymnastics campaign

Justin (me) - Florida State men's basketball media guide

Perhaps you're thinking this blog has been done before and you'd be correct. Tricia showed us her desk a few weeks back. FASCINATING STUFF! Now we (Dustin) know where she keeps all of her snacks (out in plain sight)! So seeing how I gave her this blog idea and have no better idea for myself this week, here you go. My desk/shelf/area:

Well, this is my desk. It's typically a clutter-free zone. That's the Type-A/OCD or what I like to call "organized" part of me. I hate clutter and it's one of the few things I can control whilst at the office. You'll notice I have several post-it notes out right now. I'm trying to come up with some new creative ideas for next season's videos. I'll probably write a blog about those things later when I have it figured out a little better. For now, the post-it notes on the wall are typical things we see in most basketball intro videos...a basketball video bingo if you will. And on my desk are notes with things that could make a video more unique and less cookie-cutter. 

Other things on my desk include my Beats earbuds (the most essential thing at my desk), an owl-themed water bottle, a tiny Captain America and a tiny Tardis (it's bigger on the inside, guys). You'll also notice my multi-colored keyboard which has a bunch of shortcuts for Final Cut Pro. That's the software we used in school and it helps get me by for the minimal amount of editing that I do. Our hyper-talented professional editors use much more sophisticated software from the Adobe Suite in addition to stupidly-complex 3D programs. However, nobody has a prettier keyboard than me! So yeah...there's that.

Finally, I have a fortune that has been at my desk since Year One at OH: "Endurance and persistence will be rewarded." Oh and my lucky numbers are 5, 8,16, 24, 32, 46. If you use them to win the lottery please kindly consider giving me just 1% (only if you win like over a million though, okay?).

Next up is my bookshelf. It has a wide assortment of bobbleheads and figurines. My favorite bobbleheads are probably Einstein (from the Air & Space Museum), the Vikings player (he typically has a tiny paper bag over his head depending on how horrible they are playing), South Carolina Women's Basketball Coach Dawn Staley (one of my all-time fav wbb players and holy crap how about those Gamecocks this season) and my buddy Maury Wills (last bobblehead on the right...I'll write about Mr. Wills in another blog someday). 

There's also a framed pic of my fur babies Lola and Leo back there- and let me just say for the record I don't think I've ever written a blog about my bulldogs...BUT GUYS I TOTALLY COULD BECAUSE THEY ARE AMAZING. There is also a license plate from Kansas State when they won three Big 12 Championships in 2003 (Football, Volleyball and Women's Basketball).

My middle shelf has a little bit of this and a little bit of that. A few free towels from games I've attended, a stuffed Dory from Geoff who reminds me to "Just Keep Swimming," my Five Years of Awesomeness football from Old Hat, some ticket stubs from my undergrad at K-State, a few DVDs that my better half told me to get out of the house because they were duplicates (so I brought them to work, HA take that, #winning) and a couple of DVDs that were used in video projects (it was odd watching The Big Chill at work where people could see my computer). My favorite thing on this shelf is probably my Minnesota Twins Homer Hanky.

And finally, if anybody needs to borrow some Kansas State or Big 12 WBB media guides from like 2000-2006 I'm your lady. These were more items I was instructed to get out of the house. I've found that the office is the perfect place for all of my old media credentials. I also have a rocking Wilson Phillips CD and Taylor Dane cassette tape. I just need to find a cassette player...

"Let us turn our thoughts today to Martin Luther King and recognize that there are ties between us, all men and women living on the Earth. Ties of hope and love, sister and brotherhood, that we are bound together in our desire to see the world become a place in which our children can grow free and strong. We are bound together by the task that stands before us and the road that lies ahead. We are bound and we are bound."
 
Those are the opening lyrics to James Taylor's "Shed a Little Light." It is a really powerful song and one that I've been listening to a lot over the last several months. As we celebrate Dr. Martin Luther King Jr today chances are you'll hear one of the most recognized refrains in history, "I have a dream." The NBA has a new video called "Barrier Breakers" that utilizes Dr. King's most famous speech coupled with imagery of various barrier breakers in NBA history.
 

I think it's a great video, but there's something about it that makes me want something more. Something more than a historical speech with historical pictures. My critique and expectations for certain videos has changed as I get older. There's a constant creative confict I have in my head between "keeping it simple, stupid" and "the need to go outside of the box." I think this video is pretty powerful and pretty simple, but I think it's something we've all seen before. So I pose two questions to you: Do we get to a point where this style of video loses its effectiveness? Or are some visuals, some words simply impervious to becoming a cliche? I don't know the answer.

I do think there are other ways to celebrate and explore this man's legacy though. He gave hundreds of memorable speeches. A couple of my favorite include "I See the Promised Land" ("I've Been to the Mountaintop") and "Where Do We Go From Here."

"I have decided to love" -Martin Luther King, Jr. from The Voice Project on Vimeo.

I also think there are more ways to produce a video than old photos with the "Ken Burns fx" (aka slow zooms and pans of photographs) and black and white video. I really like both of these videos that utilize motion graphics and kinetic type:

Martin Luther King Jr. - Stop Standstillism from lunch inc on Vimeo.

The Drum Major Instinct - Kinetic Type Project from Dillan Forsey on Vimeo.

"Oh, Let us turn our thoughts today to Martin Luther King and recognize that there are ties between us. All men and women living on the Earth, ties of hope and love, sister and brotherhood."

2014 has been a busy year for me at Old Hat. I have been fortunate to work on close to 300 projects this past year. One of my favorite parts about working for Old Hat is the variety of clients I get to work with. It is always fun and interesting to collaborate with the clients and our designers to bring their vision to life. In 2014 I was able to work with many great people across 29 different organizations. Here's a small sampling of the many great projects I got to work on in 2014.

Bethune-Cookman Football Poster

Charlotte Poster Template

 

Duke Cameron Indoor Stadium Commemorative Logo

ECU Undaunted Campaign Videos

Florida State Men's Basketball Poster

Marist ESPN3 Broadcast Animation

Minor League Baseball Cap Poster

 

Yale Kids Club Logo

I'm already excited about projects planned for 2015 and can't wait for another great year!

There comes a time in every person's life when you just have to sit down and figure out some things about yourself. Today I asked myself some questions dare I say I've been too afraid to ask. For example, "What's your Britney pregame anthem?" I'm not sure what that means exactly, but I'm going to answer honestly. (FYI- the answer is "Toxic")

 

Quiz 1: WHICH BRITNEY ERA ARE YOU?

You got that everybody?? That "boom boom that everyone wants."


Quiz 2: WHICH CHARACTER FROM "THE WIZARD OF OZ" ARE YOU?

Hey guys, follow your dreams.

 

Quiz 3: ARE YOU ACTUALLY A "HOME ALONE" EXPERT?

IT'S FINALLY OFFICIAL! 

 

Quiz 4: WHICH 2014 MEME ARE YOU?

-_-

 

Quiz 5: WHICH YEAR OF THE 80s ARE YOU?

I took this quiz three times with different answers and got the same result each time. SCIENCE. (Oh man, Heart is so good)

 

So in conclusion:

- I'm in the youthful prime of my life.

- My kindness and compassion know no bounds.

- I'm a "Home Alone" expert.

- I like to give the side-eye.

- I just want that love "Alone" (as sung by Heart) with me and only me.

 

PS: Old Hat Interactive does these types of quizzes all the time! Check out FANGAGE!

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