Monday, Dustin, Stevie, and I flew out to Laramie, Wyoming, for a video shoot with Wyoming men and women's basketball. Dustin and I went for the first time last April, and we were excited to bring Stevie along this time. The weather was BEAUTIFUL! Although, I did have to put on my (The) Northface fleece for the first time this fall season...
Anyway, I got the chance to meet/see again my new contacts at Wyoming - David, Felicia, and Dennis (Hiiii!) They helped organize the shoot and fit both men and women's basketball green screen player features AND intro video footage on the court in one day. Everything ran super smoothly, and we had a lot of fun.
In previous videos we have done for Wyoming, we noted the altitude - 7220 ft. above sea level. We even asked, "How's your oxygen?"
Well let me tell you...not good. Even just walking up the stairs, I would get winded. I was able to get a quick workout in, and oh my gosh it was hard to breathe. I don't know how they do it up there.
You might have seen some of these on Facebook, but here are some photos from our adventure.
As Stevie would say - Photoception! This is from my perspective while being a "test model"
No joke, the MBB team started doing handstands on their own! Then I joined them for a picture...I swear!
If you caught last week's newsletter, we showed you one of our most recent derby's created for Northwestern Football, the Coca-Cola Zero Race to Refreshment. Northwestern brought Coca-Cola on as a sponsor for this project and they wanted their derby to focus on their product, Coca-Cola.This project was unique since most of our derby's feature coaches and mascots.
For this derby, we created custom helmets that completely covered the drivers face. Each car represented a Coca-Cola product (Coca-Cola, Coke Zero and Diet Coke) by using the brands colors and logos on the uniform and license plate.
As the cars race around the track to "Black Betty", the song chosen by Northwestern, you'll find several sponsored items where the Coca-Cola brand and Northwestern brand have been incorporated.
Each derby comes with three outcomes so that each car wins once and you can create a promotion based on the result. For this particular derby...
To see the full version of Northwestern's Coca-Cola Zero Race to Refreshment, click here. To see how Northwestern used this derby to create a sponsored promotion, click here.
If you're interested in creating a custom derby for your upcoming men's or women's basketball season, give us a call at 405-310-2133 or email us at email@example.com.
Recently, I've been transitioning into a client rep position here at Old Hat Creative. I blogged several weeks ago about a new website we launched for the University of Memphis' Time to Shine capital campaign, but today I want to highlight another client I have the opportunity to work with, Michigan Athletics!
I grew up watching Michigan Football. My aunt lives about an hour away from Ann Arbor, so my dad watches Michigan Football every Saturday morning when he has the chance. A few years ago, I was forunate enough to visit the University of Michigan, as well as walk down the team tunnel and stand on the 50 yard line at the top of the block M at Michigan Stadium.
Over the past month, our production experts have created a pretty unique collection of 2D and 3D animations for Michigan Football this season. They incorporated the brick wall and iron gates of Michigan Stadium to create a traditional look and feel. Scroll below to see these animations.
Ah mid-September it's probably my favorite time of year. 90% of our football projects are out the door and there are only the slight rumblings of the 2015 basketball season in the distance (that might just be the print department dealing with basketball ticketbooks and posters). It's nice to take a breath, watch some football and enjoy the break, because before you know it "the hoopies," as i have started calling basketball, will be here.
With Productions it's our goal, if given the opportunity, to do something different with every video or animation project that comes our way. There will always be that one concept - prepping before a game or green screen hyping into the camera; or that ONE song - I'm looking at you Fall Out Boy and Kanye; that fans and marketers are head over heels in love with. It's kind of the same reasoning there are so many superhero movies with the same type of story structure. It's what the people like. However, that doesn't mean they can't redo Captain America, right? Right. (seriously click that link, "The best scene of the lackluster Captain America film from 1990.")
For our videos we actively look for opportunities to do something different with one or several of the following: music, script, design, highlights, photos, green screen, shoots, etc. We also aim to execute these ideas well, whether it be in the capture, pre-production and/or post-production phases. Execution is something that differentiates an Old Hat project from a lot of the other videos out there. It's not in my dna to half-butt (ha) something here at OH. In fact, it's probably my number one pet peeve.
So without further ado here's a snippet of some of the 2015 Football Videos:
If you work with Old Hat or especially for Old Hat (shout out to all my OH co-workers), you might have guessed things are picking up around here. I'm even late on my blog because of the busyness going on today.
So, as is typical with a lot of my blogs, I'll revert to using photos to tell my story. Today's story will be about my recent travels to the magical campuses I've traveled to.
Since my last trip to USC last month, Dustin and I went to the American Athletic Conference media days in Newport, RI. I've never been to Rhode Island, so I was able to cross that off my bucket list (#282, right after "jump in during act at SeaWorld and wrestle baby dolphin").
Here's my photo recap of Rhode Island and a shoot visit to North Texas, brought to you by Instagram.
As you know, football is fast approaching, and we've been super busy with a lot of football projects. This year, we've been able to do a lot of concepts we haven't done before, and the results have been awesome. I can't wait for all of you to be able to see the epicness we've been churning out.
Speaking of epic and football, NFL Films/HBO's Hard Knocks started back up last week, following the Houston Texans. I'm always amazed at what they put together in such a short turnaround. I mean sure, it's relatively easy to get amazing footage when you have 5-6 camera crews and a plethora of robotic camera set ups, but sifting through the ~350 hours of weekly footage to create a 1 hour episode is incredible. Last week's episode was full of getting to know certain players, the basic culture that Head Coach Bill O'Brien has established and great practice footage, including a look at the fight that took place during their joint practice with Washington [giving me even more reason to hate our NFC East rivals; Go Cowboys]. While I didn't love the overall pace and stringing together of storylines, I still greatly enjoyed the episode and can't wait for a new one tomorrow.
Today I begin Year Seven at Old Hat. I researched gifts for one's six-year anniversary and I look forward to all of the candy AND iron I'm supposed to get. In Harry Potter terms, I should expect some serious stuff to go down. I should also expect a lot more hugs. So that's good.
Here are seven predictions for Year Seven:
1) GIFs - lots of them. Like these:
2) Several late nights at the office
3) A lot of jamming.
5) More GIFs
6) A lot of coffee
7) Some really amazing projects that I love being a part of
The plan when I walked into work this morning was to compile a list of new releases from our music library for the virtual stack of football intros and commercials piling up on my desk. That plan however, (like most plans) got temporarily derailed when I realized it was Thursday and I needed to blog. Seeing how I've got music on the brain I might as well roll with it. I'm currently complementing my morning coffee with Spotify's Your Morning Coffee playlist. It's probably a good thing I'm not listening to their Beat Down Your Morning list because I'm not sure which beverage best complements that music. I don't recognize 95% of the songs or artists, but it's a good break from my standard list of hits from past decades. Don't worry Phil, I'll listen to you a little later.
This playlist reminds me a lot of the I Am Sam soundtrack. That album is comprised entirely of cover versions of songs by The Beatles. This soundtrack was one of my go-tos during those late night study sessions in the college library. I have fond memories of those nights because I would find an empty corner in the library, chill to my favorite soundtrack cd's (i didn't get my first iPod until 2006) and study study study. I once taught myself trigonometry during one of those sessions, but I'm not sure how truly effective that was in the long run as all of my trigometry powers are now buried deep within my brain. I apologize for going off on a tangent.
I think my love for movie soundtracks originated with long car rides to Yellowstone and Mt. Rushmore listening to my parents' movie instrumentalscassette (in addition to Neil Diamond, The Doors, and Whitney Houston). I remember jamming out to the Ghostbusters soundtrack before running in a track meet in the 2nd grade. When I was 10 I fell in love with Hans Zimmer and the A League of Their Own album. And of course there were all of the movies my older brothers loved that were scored by THE Mr. John Williams. One Christmas I put the Apollo 13 soundtrack on my list. I mean, it should really be no surprise that I won the Norwegian Cruise "Name That Movie Tune" in February. Guys, I got a mug and a koozie.
I'm not sure if this proves anything other than I was a nerdy kid who grew into a nerdy lady.
Here's a list of some of my favorite soundtracks (a lot of 90s movies in this list):
(fyi, thomas newman is the shiz...that's how the kids talk about movie composers, right?)
In my last blog, I talked about all of the places I've traveled so far this summer. Guess what?! It's time to add another place to the list - Champaign, Illinois.
Tomorrow, Dustin, Stevie, and I are heading to Champaign for a football video shoot. Since I went to college only 40 minutes down the highway, I have been there before, but this is the first time we will be there with U of I as a client!
We are super excited and always love going to new campuses. I know our capture and video team have some awesome concepts in mind, and I cannot wait to see how this video will look when it's done.
Be on the look out for some behind the scenes photos this week!
In the meantime, here's a look at some football materials we've created for the Illini this season:
Really all of the work Old Hat does is eye candy. Our goal with every single project is to help make our clients look good, real good. Our stellar video team has been doing a great job helping our clients enhance their own broadcast and video projects by incorporating our graphics package work into their projects. Here's some examples of what we've been able to create for Duke, Marist and UMASS.