Check out the latest head-turning entertainment from Old Hat Productions, "The Amazing Bobblehead Shuffle"! This brand new fan entertainment piece from Old Hat Productions takes a new spin on an old favorite. 

      

The game has many customizable options including: head photo, shirt and pants color, shoe color, bobblehead base color, intro and outro text and color, logos, room color, choice of music and more, all at the base price! Other customized options are available as add-ons for an additional cost. 

Check out the entire game here:

 Talk to us if you are interested in implementing "The Amazing Bobblehead Shuffle" in your in-game entertainment this year!

My father cried on November 16, 1957. He was 12 years old and he wept on my grandfather’s lap as he had just experienced something he had no recollection of ever experiencing before. His beloved Oklahoma Sooners lost a football game for the first time in more than 4 years. When OU began their 47-game winning streak, he was only 8 years old. So there he sat, tears flowing down his cheeks, while his father held him and assured him that everything would be okay. 

On Saturday afternoons in the early 1980s, my father and I would get in the car and leave our farmhouse in Guthrie, Oklahoma for the hour drive to Norman. Going to OU football games was not guaranteed but often I would have begged enough that my dad would give in and take me. Sometimes the whole family. Sometimes just me. We’d stop by the tailgate of James and Maryanna Martin for fried chicken. We’d go watch The Pride of Oklahoma (OU’s marching band) warm up. We’d throw a football around on the South Oval. And I would bring every dollar I had saved so I could buy a new OU jersey at the stadium. But the best part was sitting next to my dad while he explained the finer points of the game of football to me.

I remember where I was when the Denver Broncos won their first Super Bowl. I know who I was with, what I was wearing and most importantly, I remember the emotions I felt. I remember driving to Kansas City to see the Broncos play the Chiefs. I remember night after night at the Lloyd Noble Center with my brother and dad watching Wayman, Mookie, Tim and Stacey play basketball. I remember the flyover at the old Mile High Stadium before the game started and how loud and overwhelming it was. I remember meeting Ozzie Smith in the parking garage outside Busch Stadium and getting him to sign a ball for me before we took in an afternoon Cardinals game. I remember standing next to my best friend in Oklahoma Memorial Stadium as the clock wound down after OU beat #1 Nebraska 31-14 after spending years in that same stadium watching OU lose game after game after game with him.

I remember, because those moments are important. I remember, because now that I am older and my brother has moved a thousand miles away, my best friend and I rarely make time for each other and I don’t see my father nearly as much as I should, those moments are what I hold as my most prized possessions. No one can take them from me and I’ll take those memories to my grave. 

These are the moments that sports create. Sports brings people together and creates moments shared by fathers and sons, mothers and daughters, brothers and sisters, and friends. I’ve never met anyone, regardless of how much of a sports fan they are, who doesn’t have at least one great memory surrounding a sporting event. They remember where they were, who they were with and what happened at that event that made it so special. Chances are, they get emotional when they think about these experiences. I get emotional just talking about it. Some people have one. Some people have many. I’m lucky… I have hundreds.

Sports are important, plain and simple. Sporting events provide an avenue for people to have experiences that shape their lives. Sports gives people memories that stay with them til the day they die. More often than not, even when their team lost, the memory is held as a fond one.

Sporting events are in a battle with convenience. And the statistics show that we are losing. Kids are upstairs in their rooms playing Minecraft or texting their friends while dad is downstairs in his man cave binge-watching Netflix. When that child is 80 years old, they aren’t going to be telling their grandchildren about the Saturday afternoon they spent playing video games. But being outside on a Saturday afternoon with thousands of other people screaming for the same cause, a ballpark hot dog in their hands and their hero… their father… sitting next to them? That creates a moment that will live on forever.

Old Hat exists for the sole purpose of helping create those moments for people. Whether through driving attendance to sporting events, improving the gameday experience once inside the stadium or arena, aiding in fundraising efforts for athletic departments and their capital campaigns, or any one of the many other things that a sports organization must do to put teams on the field, Old Hat is here to help.

Old Hat believes that there’s nothing greater than sharing a sports experience with someone you care about. We also believe that the purity of these moments is being lost to technology and convenience. Too often families opt to stay at home, everyone in separate rooms of the house staring at their own devices and not connecting with one another. My son will have no memory of the Saturday afternoon he spent playing Minecraft while I watched Breaking Bad on Netflix. However, he still remembers going to the OU vs. Texas football game when he was only 8 years old. He doesn’t remember it because OU won or lost. He remembers it because he was with his brother and his dad. He will always remember it. Because of the experience.

In exciting news out of Norman, the creative agency formerly known as Old Hat Creative, announces the beginning of a new era with a name and logo change. "Ideas Designed to Inspire Through Strategy," abbreviated, "ID.ITS", is the new moniker. "This new name really encapsulates who we are," says CEO and now lead of the ID.ITS, Zac Logsdon. "We feel like this change has been long in the making." says Logsdon. "We've always felt like we were ID.ITS. Now, it's as if for the first time we're actually being our true selves...and if it wasn't known before, it's now evident for everyone else to see with our new company name and logo!"

Robert Smith, Chief Operating Officer and Director of Client Relations, took a leadership role in both the name change and the logo development. Smith says, "I don't mind saying I really inserted myself into the logo project from day one. It was kind of my baby, and something I wanted to be as much a reflection of myself as it was a reflection of our new company and direction. I feel like Zac has been leading us towards this direction for 12 long years and now we're so excited to finally be ID.ITS!"  

Much thought went into the actual logo design. Smith explains, "Some of the more obvious choices were using the color red, which as any marketer knows, represents love and profitability. Both of which are needed in any company." Logsdon continues, "Because Old Hat has made a clear shift to the digital age, we included the large dot in our logo to indicate we know the World Wide Web, often referred to as the Net." Particular aspects of the former logo were also tied in. Rather than having the word "Creative" in the new logo, the group opted to use a small "c" placed strategically above the "I", as a nod to their past designation.

Smith says that an important lesson was learned during this process. "We originally chose the tag line 'Ideas Designed to Inspire By Strategy', but because of the problem it would present with our logo acronym, we changed 'by' to 'through'. Paying attention to these types of details can prevent you from looking like a real idiot with your peers and others in your industry. Nobody wants their acronym to include 'IBS'. That's just dumb."

When seeing Logsdon and Smith explain the reasons for the changes together, it's evident that this change is truly the correct decision. It's like they share one mind. The mind of "ID.ITS". 

What do you do when one of the top collegiate baseball programs in the country asks you to make an awesome historical video for them? You make a super duper awesome video for them. 

The project's goal was to showcase the history of Florida Baseball. With the University of Florida baseball team's storied history, there was lots to highlight. We used a mixture of old and current footage, as well as photos and radio calls that Florida provided. We then mixed in some cool looking text points and stats to further showcase the team's many accolades. The end result was a powerful video of past and present day Florida Baseball moments that will be remembered for years to come by Gator baseball fans.

Go Gators!

It's that time!

Yesterday was Selection Sunday - the day where dreams come true, the day where dreams are crushed, and the day where some people say, "Whaaaa?!"

We would like to take this opportunity to say CONGRATULATIONS to our clients dancing this year:

  • Cincinnati
  • Duke
  • Michigan
  • North Carolina
  • Notre Dame
  • Oklahoma
  • Pittsburgh
  • Providence
  • Seton Hall
  • Syracuse
  • Texas A&M
  • Texas Tech
  • Tulsa
  • USC
  • Utah

 

Speaking of...here's a look back at a few of the basketball projects we did for them this season.

 

There is a common critique/observation when people walk into the Old Hat office for the first time: "It's like a library in here. I'm afraid to speak." It's one of those things that can happen with the creatives and open-plan offices. It's crazy quiet and most of us have our earbuds in to help control the cacophonous din while we get all creative and stuff. I think it probably comes across as us being anti-social nerds. Well, there probably is some truth to that statement. What you don't see or hear is that all of the traditional office chatter has moved online. I think it's widely accepted truth that Geoff and I can be pretty quiet, but we are also the biggest GIF users in the office. Now, there's a good rule of thumb here at the Hat: If there's something that the staff is enjoying and spending a lot of time doing or talking about, then Kelby is going to make you blog about it. It makes sense- if we're digging it, that's a pretty good indication that it will be of interest to our readers, too. She's a wise lady.

When I asked Geoff how to start this blog his suggestion was a GIF. I took it under consideration and recommended he reword that sentiment. "A GIF isn't just a repeating video clip that infinitely loops on the internet," Geoff said. "NO. It's a visual representation of ones heart and soul at any given moment." SEE, GUYS. The dude is deep. He added, "GIF is pronounced GIF, not JIFF. Geoff however is pronounced Jeff, not Geff." Listen, we're not going to argue about the pronunciation. Just accept it as fact. Like Michael Jordan being better than Lebron.

Geoff is an old pro at GIF-making. Which shouldn't be a surprise since he is a Photoshop wizard. His style ranges from the absurd, to the absurd, but practical, to silliness and oftentimes genius.

Silliness.

Absurd.

Absurd, but practical.

Practical.

My GIF style is a mix of silliness, wit, absurdity and practicality. 

A lot of our OH TV videos are pretty absurd to begin with. Exhibit A.

Exhibit B. Adding the proper text is the easy part.

I was sort of, but not really, surprised at the sheer number of Dustin Eating GIFs we could create.

Most of my inspiration comes from movies and TV that I find funny and/or entertaining.

Another good source is the cutting room floor, so to speak. Schools send us a lot of footage and there are so many clips that don't make the Intro Video cut.

GIFS might seem simple, annoying, immature and out of place to the average GIF noob, but we live in a multimedia world and they are everywhere. It's a part of our internet culture. A couple of weeks ago Twitter joined the social media cool kids with their new searchable GIF library. In fact, Tricia and I had quite the heated GIF exchange this week via Twitter

Is this just the latest trend in internet communication? Perhaps.

First we had emoticons    ;)

Then there were emojis 

And now we have looping, animated graphics:

 

There's something about GIFs that can help express a tone or clear emotional reaction that IM and emails just can't. Of course nothing can replace just getting up and winking at Geoff face-to-face, but that's not the world most of us live in from 9-to-5. Our casual conversations happen via screens.

From a professional perspective a lot of conversation with our fans or customers happens via social media. Several collegiate and professional sports teams, leagues and organizations have some serious social media GIF game (2-points for the sports pun!). The NWSL (National Women's Soccer League, c'mon guys...) social media gurus are all over the GIFs. I'm a soccer fan and I enjoy seeing the different teams interact with each other on the Twitter. When you use a GIF you're letting the Millennials know you're in on their super cool language. GIFs are easy and they are attention-grabbing - two things the kids love.

Old Hat now has a Giphy channel: https://giphy.com/channel/old-hat

It's purpose is threefold:

1) It's fun to do.

2) There's more content for our social media crew to share with the world for birthdays, celebrations, the start of basketball tournament season, etc.

3) We have a lot of potential weirdo GIFs that should be out there...in the GIFosphere™:

For the first time in our 12 years of existence, Old Hat entered a few things in the 2016 Oklahoma Addy Awards. I was under a tight deadline to get things entered and ended up failing our print division by not entering anything that required a hard copy (i.e. anything print related). I only entered 5 videos and our SMU environmental graphics project and they all won awards.

So on Saturday night, we got all dolled up and went downtown to the awards banquet. Here's a pic of me and my wife looking all perty before the show:

 

And now, without further ado... The projects for which we won Addy Awards:

 

Bronze

American Athletic Conference Commercial

Silver

SMU Environmental Project

 

Kennesaw State Football Intro Video

Wisconsin Historical Football Video

 

University of Illinois Football Intro Video

GOLD

University of Utah Men's Basketball Floor Projection Video

That's all. Here's a pic of Holli and me AT the awards show (with Hannah, Whitney and Kelby photobombing us):

Well, it's official. Today marks the date that the merger we've been talking about for the past few months finally takes effect. Truth be told, Old Hat Creative and Third Degree Advertising have been working together for many months now in preparation for combining into a single company. But today is the day that we no longer exist as separate entities. Old Hat and Third Degree are one.

What does that mean, exactly? Well, on one hand, not much. And on the other hand, it means a lot.

What is NOT changing?

Primarily, Old Hat will continue to be the company you know and love...

1. You'll still get birthday cards every year with a coupon for free Fightin' Gnomes gear from the Old Hat University Team Shop.

 

2. You'll continue to be the life of the party by being able to quote random facts that you found by viewing our email signatures. 

• When hippos are upset, their sweat turns red.

• Banging your head against the wall burns 150 calories per hour.

• Billy goats urinate on their own heads to smell more attractive to females (female goats, I assume).

 

3. You'll continue getting the most amazing creative to help you engage your fans, improve the gameday experience, sell tickets and increase fundraising.

 

4. Our dedication to ridiculously good customer service will never fade. We'll continue to always be available, always be responsive and never miss deadlines.

 

What IS changing?

Well, we're getting bigger...

1. Old Hat is currently headquartered in Norman, Oklahoma with remote employees in North Carolina and Utah. Starting today, we will have talented employees working from offices in Oklahoma City; Durham, NC; Greensboro, NC; Salt Lake City, UT; Charlottesville, VA and Frederick, MD.

This is me outside the OKC office with the downtown skyline in the background:

 

And, we're getting better...

2. Old Hat has a long history of producing amazingly awesome creative. This merger puts us in the position to make that creative even more awesome by adding research, media planning/buying, digital strategy and implementation, content creation, repositioning, media audits, copywriting, marketing automation and much more. We're taking our creative and making it smarter.

The UNC Ticket Sales site is a perfect example of taking our current offerings (web design and development, video production, on-site video shoots) and combining that with the expertise of our new partners (research, strategy and marketing automation).

 

So to summarize, nothing that you like is going away. We're just going from ridiculously-awesome to far-more-ridiculously-awesome. And just for fun, here's a photo tour of our OKC office.

 

This is a map with doorknobs showing all of the locations of Third Degree's clients from all over the United States. It's rad.

 

This is a cool yellow couch. The wall behind me says, "Elevate." 

 

This is a really big pencil we use write all of our really big ideas down with. It's bolted to the wall so no one will steal it.

 

This is the room where we keep a guy named Richard.

 

Just kidding. The men's room says, "Dick" and the ladies' room says, "Jane." How clever is that?

 

This is a cool red refrigerator where I get to keep my Diet Dr Pepper.

 

 

Each week this past month our client reps have been sharing some of their favorite projects they worked on in 2015. And this week, it's my turn! Since I became a client rep in July, I've been taking on some of our new clients, while assisting with some of our long-term clients. Scroll down to see some of my first and (also my favorite) projects as a client rep in 2015. 

University of Memphis

My first project was for the University of Memphis' Time to Shine website. This site was built to help fundraise for Memphis' football and men's basketball new facilities. Check out the video playing in the background! 

University of Michigan

Another fun project was the University of Michigan's football animations for the 2015 season. For these animations, our productions team incorporated a brick wall and iron gates to create a traditional feel. You can see a full list of the animations here 

 

 

Northwestern University 

We created a fun, new Derby animation for Northwestern Football, customizing it for their sponsor, Coca-Cola. Our productions team created helmet to completely cover the drivers face and uniforms that match different Coca-Cola products.  

DePaul University

In November, the City of Chicago broke ground on a new convention center, the McCormick Collection which will house the McCormick Place Event Center. Starting in the fall of 2017, DePaul Men's and Women's Basketball teams will begin playing here. Old Hat was given several opportunities to assist with this project including three websites and a video to get Blue Demon fans excited about the move to this downtown Chicago facility, 

HomeCourtChicago.com - This website highlights everything related to the new convention center including hotels and the entertainment venue. 

Sales Presentation - This website is actually a touch screen website that is displayed on monitors throughout DePaul Preview Center. Sales Associates at the Preview Center walk Blue Demon fans through the project and show premium seating opportunities. 

Scheduling Website - This site is used to help Blue Demon fans schedule appointments easily with a DePaul Sales Associate to look around the Preview Center. 

 


2015 was busy! It was filled with lots of projects for a wide variety of clients. When I was asked to share a few of my favorite projects from 2015, I knew it was going to be challenging. Every project is fun and unique in its own way. A few of the projects from 2015 that stick out to me are:

1. Towson Women's Basketball Intro Video

I enjoyed this project because the Towson Women's Basketball coaching staff had a clear vision of what they wanted this video to be. We traveled to Towson to shoot footage of the women's basketball team and Baltimore to bring their vision to life. It was the first video shoot I'd been a part of where we captured footage off campus. My favorite part of the video is how our video crew was able to show the movement of the team and basketball through the iconic locations in Baltimore.

2. Army Football Videos, Graphics and Animations

We had the opportunity to do 6 different videoboard projects for Army football. I really enjoyed these projects because each one was so unique. We had the opportunity to do a high end 3D logo animation, a Make Some Noise crowd prompt animation, a Shuffle game, a Derby game, a hype video and an intro animation for Army to use prior to their own video features. Stay tuned for some awesome new projects for the Army / Navy basketball game on January 23 at Madison Square Garden.

3. Delaware Custom Font and Wordmarks

This project was great because we had the opportunity to create a custom font for the University of Delaware and then used that font to design wordmarks for Delaware and all of their sports. Since Delaware was getting a new uniform supplier, all of these marks were then used on their 2015 team uniforms. It was really cool to see our work being worn by all of the Blue Hen athletes.

4. Duke Social Media Graphics

I enjoyed this project because we were able to work with Duke to create a consistent brand across all of their sports. This included creating profile pictures and cover photos as well as a wide variety of templates and holiday graphics for each sport to use. We based the social media profile and cover images off of the Olympic sport poster template design to create an even more cohesive look.

 

  

2016 is already off to a flying start with some exciting projects underway. I'm looking forward to another year of memorable projects!

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