Almost a year ago, I started at Old Hat Creative. My second week on the job I attended NACMA in Dallas and at about that same time, the University of Utah came on as a retainer client. This meant great things for Old Hat Creative! We would be their marketing agency, designing anything and everything one can think of in the sports marketing world. Intro videos, posters, banners, calendars, logos, commercials, web and newspaper ads, social media graphics, brochures, postcards, etc. The list goes on and on.
It's been one year now and Old Hat Creative and the University of Utah Athletics are happy to announce a new opportunity! Starting this July, our graphic designer, Luke Atkinson, is moving to Salt Lake City, Utah to work side-by-side with the Utah Marketing department as a member of Old Hat Creative. You can read Luke's story by reading his latest blog entry.
I have a big secret to share. Not many people know about it. It's probably not as lovable of a quirk as I think it is. Okay here it is: I don't know the lyrics to most of the songs I sing. I do a mumble (similar to Kanye West's self-censorship on last weekend's SNL) and then sing the parts of the song I do know with all of my heart. I know I'm not the only person who does this.
Luckily for myself and the people riding in my car, lyric videos are now a staple of the recording artist's video repertoire. I love these videos not only because they clue me in on what's actually being sung, but some of them are incredibly creative and fun to watch. The variety of fonts and text sizes and motion graphics...it's just delightful. Here are a few of my fav's:
It is Super Fan 5k time here in Norman. If you are reading this blog you probably already have seen something about the 5k but it is finally here!!
When Zac first announced that he wanted to change to a 5k from Humayliation, I was excited.Mostly because thiswas painful.I have never had half of my face go numb like that without involving a trip to the dentist.On top of that, it turns out I am a little allergic to the grass wherever we filmed that video.Add in the pain of jumping in the air and landing on your back, I was happy to have to run a little for charity this year instead.
Setting something like this takes a lot of work and preparation. Kelby has led our efforts to put this event on and she has done a great job. Initially, I thought I would run the 5k, but I wont. I will be taking photos of the event as Old Hat’s third string photographer. When everyone that has talent is gone, they turn to me. I am excited to do it and I am excited for the race to be here.
Giving back in some way or another is something I love about Old Hat. Ironically, I am not a fan of being on websites or filming myself and posting it online. I try to keep a tight lid on what gets out on the interwebs about me. When I applied for Old Hat, Zac asked if I used Facebook. He asked because he could not find me on Facebook and it would be a part of my job. I keep my account locked down as much as possible. When Robert tagged me at a restaurant in North Carolina, I almost un-friended him and then quickly logged on to undo what he had done. I am not trying to hide; I am just not one to broadcast my life to the world. The point of this rambling is that when it comes to giving back, I do not even think about it. I ran for an hour on a treadmill last week, broadcasting my receding hairline to the world but really did not care. I am not near as entertaining as Zac, Robert, or Tricia but I wanted to do it to help out even if I bored the audience to tears. Twenty years from now, there will still be a video of my failed attempts to be a real soccer player and embarrassing myself online but I do not care because of what Old Hat is doing to help those in need.
The Super Fan 5k is raising money for Norman Public School Foundation and the Mary Abbott House. Both are great causes and the money is definitely going somewhere that it is needed. We are still accepting donations so if you have not managed to get to Norman for the race, go to http://superfan5k.org/donate and help Old Hat support two great causes. And who knows, after this weekend we may have a few more embarrassing videos to put online.
Know what's difficult? Running a business. Raising children is tough, sure. But the results of your failures aren't quite as immediate. If you screw up in raising your kids, you probably won't realize it until they're meth addicts or shooting at people from a clock tower. Running a marathon is difficult. But it's difficult for 18 weeks leading up to it and then for 4 hours during (or if you're a complete stud like me, 3 hours and 35 minutes). Running a business is always difficult. It never gets easy. No matter how well things are going, there are always new challenges. Back me up here, Trip Durham! And if you screw up, people lose their jobs. If you screw up BIG, you lose everything.
One of those difficulties we face every year is how to be properly prepared for the onslaught of "busy season" for the upcoming year. Right now we're in our "dead season" which doesn't mean that we don't have lots to do. It just means that compared to August, September and October, the spring months are a breeze. But Old Hat has been around for 9 years and each year we have seen exponential growth in the amount of work that we have coming in. And it seems like each year we are understaffed through those busy months. What I am faced with each spring is making sure that we are properly staffed for that time period but not OVERstaffed. We don't want to be put in a position where we have to lay-off someone after the busy season ends because we don't have enough work. We also have to decide when to bring in new people in order to train them and have them ready for busy season. If we hire too soon, we're putting money toward an unnecessary payroll expense for someone that doesn't have anything to do. If we hire them too late, busy season comes and they aren't properly prepared. So every May/June, we have to decide who we're hiring, how many people we're hiring and when to bring them on. Hire too many and we spend too much on payroll and profits suffer. Hire too few and everyone is miserable all fall because they're working too much.
Growing is painful at times. And even though you can analyze past successes and failures, study your numbers, etc... it's all just a big guessing game. Sometimes I guess right and sometimes I guess wrong. I've gotten better at it over the years but last year we had the biggest jump in growth we'd ever had and there was no way to know it was coming. It seems to have just happened. Do I prepare this year for that level of growth? Or do I prepare for what we had typically done in prior years? Or is this the year where it all levels out and we hardly grow any?