Soccer is awesome. I’ve been enjoying getting to watch some of the Women’s World Cup this week. I started playing organized soccer when I was in 6th grade and continued playing through high school. It seems fitting that I ended up interning for the San Jose Earthquakes (still called the San Jose Clash when I was with them) during my summers in college. I worked in the community relations department doing everything from coordinating player appearances to selling group and corporate ticket packages to even being the mascot at community events. It was a great opportunity and I learned a lot. One of the other interns and I did such a great job, they even added us to the team poster (or maybe we used a xerox machine and photos of us to add ourselves into it).

 

Now working at Old Hat, I’ve had the chance to work on some cool soccer poster projects as well. Here’s a few of my favorites:

It's almost time to start working on the 2015 fall sport posters and I'm looking forward to seeing what fun soccer projects I'll get to work on this summer!

 

I realized this morning that NACMA is less than three weeks away...and started to get a tiny bit stressed.

We still have lots to do! NACMA is a team effort around here, and nearly everyone in the office is contributing in some way. There's been hotel reservations, party invitations...trailer rentals and graphics environmental. A photo shoot and ordering loot. Booth construction and office obstruction. And I don't have enough brain power to think of more rhyming phrases. Instead, I'll turn my attention to checking more off our list. 

Old Hat Clients - make sure to watch your mail and email for more information soon!

 

One of the best parts of life is getting to celebrate special occasions. Last week I celebrated my fifth anniversary of working at Old Hat. I actually used to live in Norman, OK and started my Old Hat career as the Web Production Manager. When my husband got a job offer in North Carolina, I was excited about the move, but super sad about leaving Old Hat. Fortunately for me, a short time after I moved to NC, Zac offered me a chance to rejoin the Old Hat team as an account executive. I've thoroughly enjoyed getting to work with so many of our awesome clients on a daily basis and am excited to be a part of Old Hat's continued growth for many years to come. 

Speaking of special occasions, I should probably mention that today is my 9th wedding anniversary. It's been an adventurous nine years filled with new jobs, new states, new homes, two kids, a dog and lots of fun. I wouldn't trade it for anything and am thankful for every day we get to spend together!

Old Hat knows a thing or two about celebrating big events as well. Often times, we are asked to design pieces to celebrate a milestone in a sports' history. You can check out some of our commemorative branding projects here:

http://oldhatsportsbranding.com/work/commemorative

Here's a few commemorative print pieces that we've done as well:

 

 

 

 

This past week has been pretty exciting! Last Monday, our client, Duke, won the Men's Basketball National Championship. On Saturday, our client, Providence College, won the Men's Hockey National Championship and our client, OU, won the Men's Gymnastics National Championship! Not a bad few days! I was fortunate to work with Duke on a lot of their regular and post season Men's Basketball print and video pieces. Additionally, I worked with Providence on their Men's Hockey intro video this year. Dustin went over to OU and did a photo shoot for the Men's Gymnastics team this fall for them to use in their marketing efforts throughout the season. Seems like if you want to win a National Championship, maybe you should consider letting Old Hat help with some of your marketing pieces ;) 

You can check out some of the work for these champion clients here:

Providence Men's Hockey Intro Video:

Duke Men's Basketball Season Ticket Book (click thru to video the entire publication):

Men's Basketball Poster, Schedule Card and Magnet:

Duke National Champions Newspaper Ad:

 OU Men's Gymnastics Photo Shoot:

I’m a planner. I love to plan things, so it makes me happy inside when we are starting football projects before the basketball tournament has even started, because that means people are planning ahead! We have already started on football posters for next year!

My job is all about planning. Everyday I plan out the schedules for our print designers. I make sure we have enough time to get projects done, thinking about everything else that might come up during the day. 

I love a good spreadsheet, and thinking about what could happen in the future. If you give yourself enough time, you can really get anything done. It’s when you wait until the last minute that things become rushed and all out of sorts! As I grow up, I start planning in my head the rest of my life. If it all works out how I have planned, let me tell you, my life is going to look pretty good! 

(don't worry, i know things don't always happen like you plan)

Here is a good scheduling material for you to use!

A calendar


Happy Friday! 

Great staff photo, huh? Only, that's not us. And that will never be us. We don't wear power suits or ties. We wear jeans, t-shirts, ballcaps, athletic shorts... pretty much whatever we want. 

I was looking at our "About Us" page the other day and I couldn't believe how corporate looking I had allowed it to become. All our staff photos looked like we belonged in a photo like the one above. But that's not us. So I decided to spend my morning getting US back into our about us page. There are no major changes here but it's a much better representation of who we are than it was before. This page doesn't include our entire staff, by the way. Just the people you're likely to come into contact with when you deal with us. Though after spending some time working on this page, I think we probably need to get our entire staff on here.

Anyway, take a look at the revised About Us page.

Since my husband and I both work in athletics, our girls have been to a lot of sporting events in their short lives. They've watched collegiate football, soccer, volleyball, basketball, baseball, softball, tennis, golf and more. Regardless of what the sport is, they always want to know who they are supposed to cheer for. Since the majority of events we go to are to watch UNCG, that's become their team. Being in North Carolina, and right in the middle of the Duke / North Carolina rivalry, my girls have already picked sides on that as well. My oldest daughter has a close friend whose parents went to Carolina and are super fans. So she likes to cheer for them too because her friend likes them. Her friend has made quite the impact, so much so, that she has randomly told me that God is a Carolina fan because he painted the sky Carolina blue. Funny stuff. Meanwhile, my youngest daughter likes to cheer for Duke because they had glow sticks at one of the basketball events we went to for them. Clearly allegiances start young! 

That got me thinking about all of the cool projects Old Hat has done for various schools' kids clubs. From logos, to brochures, to membership cards and shirts, there's a lot schools can do to get kids invested in their program from a young age. Here's a few of the kids club projects we've been fortunate to be a part of:

DUKE JUNIOR IRON DUKES 

NOTRE DAME KIDS CLUB

SMU KIDS CLUB

YALE KIDS CLUB LOGO

STANFORD KIDS CLUB LOGO

 

 


After generating a number of questions from a random question generator, here are some answers from one of the print designers. ENJOY! 

 

Who is your favorite actor/actress?

-Denzel/Tom Hanks

Are you a clean or messy?

Clean

Do you prefer to cook or order take out?

Take Out

What was the last book you read?

The Prodigal God by Tim Keller

What is your earliest memory?

Walking into the kitchen/dining room area asking if it was okay to go to the bathroom in a diaper. 

What is your morning routine?

Wake up, shower, brush my teeth, get dressed, comb my hair, go to work

Do you prefer cats or dogs?

On the internet: Cats, in person: Cats

If you could only eat one food for the rest of your life, what would it be?

Bread

Would you rather go without junk food for a year or go without TV for a year?

TV. 

Would you rather have summer weather or winter weather all year round?

Winter

What was your first job?

Drug Department at the Grocery Store. I restocked toothpaste, deodorant and feminine hygiene products. 

If you were stuck on a desert island, what would you want to have with you?

Basketball goal and a basketball, and a court so I wouldn’t have to play on sand. Because BASKETBALL NEVER STOPS.

When you were younger, what did you want to be when you grew up?

Soccer Player, goalie, making $20, see below. 

What's the best thing about your gender?

Pee standing up 

What is one thing that you can not live without?

Toilet Paper

What accomplishment are you most proud of?

Touching the basketball rim at 10 feet. 

What is a short/long term goal of yours?

Be fortunate enough to live every day with a brand new pair of socks. This could mean having a lot of money, or getting a sock sponsorship. 

What is the worst job you ever had?

See above answer. Stocking feminine hygiene products at the grocery store. 

Would you rather lose an arm or a leg?

Arm. 

How do you like your eggs cooked?

Scrambled 

If you were given three wishes, what would you wish for?

Unlimited wishes

New pair of socks every day

Would you rather be the best player on a horrible team or the worst player on a great team?

(answer given on the basis of Tennis-Men’s Singles)

Best player, worst team. 

What is your least favorite part of your day?

Holding my toots in

 

 

 

 

 

 

It's not every day that a coach reaches the 1,000 career victories milestone. That's why it was exciting to get to work with Duke on some projects to commemorate Coach K's 1000th career win. 

Commemorative Ticket: This was given away to fans at the first home game after Coach K's 1000th win. A larger version was also framed and signed by the Duke Athletic department and presented to Coach K as a gift.

Photo Gift: This sentimental piece highlighted Coach K's early years and was framed and presented to Coach K as a gift.

 

Newspaper Ads: These ran in multiple newspapers in North Carolina as well as in a digital magazine.

Billboard: A billboard to congratulate Coach K

Web Ads

We've been fortunate to work on some other Coach K projects in the past. 

Coach K's 900th Win Newspaper Ad

America's Best Coach Video

Coach K Team USA Video

We're looking forward to helping celebrate Coach K's milestones in the years to come!

 


 

Yesterday at our mid-year Staff Infection, Zac asked us to pick a project from 2014 we worked on or worked with that we really liked. This list could really go on and on as there are hundreds to pick from. A few projects mentioned yesterday are still being finalized and are almost ready for release - stay tuned as more great stuff is always coming out of this place! And like a parent with their children, it's hard to pick a favorite. But here are some of the highlights…

 

Zac, Kevin and Ashley - Fangage quizzes

These were designed for Oklahoma, Oregon, Texas A&M and Baylor plus one for Old Hat

 

Tanner - Varsity O Club website

 

Dustin and Stevie - Cincinnati video shoot 

Kelby - Exposure stories on our video shoots

Hannah - Various video shoots and visiting clients including traveling to some new places this year such as Wyoming or Central Arkansas

Deb and Robert - UNT Derby

A close second for Deb was the Wyoming football intro with time lapse of the Wyoming landscape

Jessica - Duke men's basketball floor projection

and here's a clip of the animation in action.

Huff -Texas Tech Fearless Fan campaign

Geoff - Georgetown men's basketball poster

Jared - Frisco College Baseball Classic logo

Tricia - Old Hat 10th Anniversary posters

Douglas - Utah Gymnastics campaign

Justin (me) - Florida State men's basketball media guide

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