In exciting news out of Norman, the creative agency formerly known as Old Hat Creative, announces the beginning of a new era with a name and logo change. "Ideas Designed to Inspire Through Strategy," abbreviated, "ID.ITS", is the new moniker. "This new name really encapsulates who we are," says CEO and now lead of the ID.ITS, Zac Logsdon. "We feel like this change has been long in the making." says Logsdon. "We've always felt like we were ID.ITS. Now, it's as if for the first time we're actually being our true selves...and if it wasn't known before, it's now evident for everyone else to see with our new company name and logo!"
Robert Smith, Chief Operating Officer and Director of Client Relations, took a leadership role in both the name change and the logo development. Smith says, "I don't mind saying I really inserted myself into the logo project from day one. It was kind of my baby, and something I wanted to be as much a reflection of myself as it was a reflection of our new company and direction. I feel like Zac has been leading us towards this direction for 12 long years and now we're so excited to finally be ID.ITS!"
Much thought went into the actual logo design. Smith explains, "Some of the more obvious choices were using the color red, which as any marketer knows, represents love and profitability. Both of which are needed in any company." Logsdon continues, "Because Old Hat has made a clear shift to the digital age, we included the large dot in our logo to indicate we know the World Wide Web, often referred to as the Net." Particular aspects of the former logo were also tied in. Rather than having the word "Creative" in the new logo, the group opted to use a small "c" placed strategically above the "I", as a nod to their past designation.
Smith says that an important lesson was learned during this process. "We originally chose the tag line 'Ideas Designed to Inspire By Strategy', but because of the problem it would present with our logo acronym, we changed 'by' to 'through'. Paying attention to these types of details can prevent you from looking like a real idiot with your peers and others in your industry. Nobody wants their acronym to include 'IBS'. That's just dumb."
When seeing Logsdon and Smith explain the reasons for the changes together, it's evident that this change is truly the correct decision. It's like they share one mind. The mind of "ID.ITS".
For the first time in our 12 years of existence, Old Hat entered a few things in the 2016 Oklahoma Addy Awards. I was under a tight deadline to get things entered and ended up failing our print division by not entering anything that required a hard copy (i.e. anything print related). I only entered 5 videos and our SMU environmental graphics project and they all won awards.
So on Saturday night, we got all dolled up and went downtown to the awards banquet. Here's a pic of me and my wife looking all perty before the show:
And now, without further ado... The projects for which we won Addy Awards:
Baseball and softball seasons are about to be in full swing. We've been gearing up for opening day in the print department for a couple of months now. We all had our one favorite poster this season-Florida State Softball!
We were sent a photo of the team walking through a field, and some action shots to put all together to make one awesome poster.
Here are some of the comments from our design team!
• An easy pick of my favorite softball or baseball poster is the Florida State softball poster. I'm a longtime FSU fan and this screams Florida State and softball. I love the color and look of it. It's a great example of giving the client what they asked for plus a whole lot more.
• This is my favorite poster from the baseball/softball season this year. Not because it’s a great client or cool design, but because I always wanted a siege of seminoles running in slow motion through a field to meet me half way for a dogpile and plenty of aggressive yet encouraging butt taps as if I just hit a Women’s College World Series walk off grand slam. This may be the closest I’ll ever get. Only in my dreams. My wonderful field of dreams. I just keep whispering to myself, “If you design it, they will come.” And this year it happened to be in the form of the 2016 Florida State Softball poster.
• I really liked how the action shots of the players look like they are in a fence, much like the softball dugout that I remember growing up.
Another one of our fav's was the Charlotte Baseball Poster.
Be looking out for more of our softball and baseball posters as we release them in the next couple of weeks!
On Jan 26th, the Norman print crew got to spend a day out of the office judging a competition at a local school. The graphic design program at Moore Norman Technology Center teaches high school and adult students the principals of design, along with how to use the Adobe Creative Suite.
Each year, the school holds a Red Carpet Film Festival where the students in the video program create short films, and then the graphic design students produce the movie posters, DVD cases, and other marketing materials for the film festival. I recently was put in contact with the director of the Graphic Design Program and she mentioned that they needed judges to help critique and pick the movie posters for each movie. I volunteered our staff because it’s always good to have a day out of the office helping the young kids in the world, right? Right.
We started off the day by watching the rough cuts of the films so we were familiar with what the movies were about. Then, the students presented their posters and DVD cases. The four of us got to sit at the front of the room, at the judges table. We felt like we were the judges for The Voice or American Idol or something (at least I did).
After each student explained their concept and design, we were able to ask questions, critique and provide feedback. The designers were mostly juniors and seniors in high school, with very limited experience. Some of them have only used photoshop for one week!There were four designs for each movie, and we picked the top two. From there, the director of the film will pick the winner.
It was really cool to see the creativity and skills the students had. They took elements of the movie and incorporated into the posters. Even with the limited experience, the posters looked well put together and professional. The students were very receptive to our feedback and encouraged by our comments. The four of us were very impressed at the whole process and enjoyed being able to help the students make their designs even better.
It was a really fun day helping show the students a little bit of what goes on in the design industry and answering questions about what we do day-to-day. We look forward to seeing how the students took our feedback and tweaked their posters before presenting them to the directors.
Well, it's official. Today marks the date that the merger we've been talking about for the past few months finally takes effect. Truth be told, Old Hat Creative and Third Degree Advertising have been working together for many months now in preparation for combining into a single company. But today is the day that we no longer exist as separate entities. Old Hat and Third Degree are one.
What does that mean, exactly? Well, on one hand, not much. And on the other hand, it means a lot.
What is NOT changing?
Primarily, Old Hat will continue to be the company you know and love...
2. You'll continue to be the life of the party by being able to quote random facts that you found by viewing our email signatures.
• When hippos are upset, their sweat turns red.
• Banging your head against the wall burns 150 calories per hour.
• Billy goats urinate on their own heads to smell more attractive to females (female goats, I assume).
3. You'll continue getting the most amazing creative to help you engage your fans, improve the gameday experience, sell tickets and increase fundraising.
4. Our dedication to ridiculously good customer service will never fade. We'll continue to always be available, always be responsive and never miss deadlines.
What IS changing?
Well, we're getting bigger...
1. Old Hat is currently headquartered in Norman, Oklahoma with remote employees in North Carolina and Utah. Starting today, we will have talented employees working from offices in Oklahoma City; Durham, NC; Greensboro, NC; Salt Lake City, UT; Charlottesville, VA and Frederick, MD.
This is me outside the OKC office with the downtown skyline in the background:
And, we're getting better...
2. Old Hat has a long history of producing amazingly awesome creative. This merger puts us in the position to make that creative even more awesome by adding research, media planning/buying, digital strategy and implementation, content creation, repositioning, media audits, copywriting, marketing automation and much more. We're taking our creative and making it smarter.
The UNC Ticket Sales site is a perfect example of taking our current offerings (web design and development, video production, on-site video shoots) and combining that with the expertise of our new partners (research, strategy and marketing automation).
So to summarize, nothing that you like is going away. We're just going from ridiculously-awesome to far-more-ridiculously-awesome. And just for fun, here's a photo tour of our OKC office.
This is a map with doorknobs showing all of the locations of Third Degree's clients from all over the United States. It's rad.
This is a cool yellow couch. The wall behind me says, "Elevate."
This is a really big pencil we use write all of our really big ideas down with. It's bolted to the wall so no one will steal it.
This is the room where we keep a guy named Richard.
Just kidding. The men's room says, "Dick" and the ladies' room says, "Jane." How clever is that?
This is a cool red refrigerator where I get to keep my Diet Dr Pepper.
2015 was busy! It was filled with lots of projects for a wide variety of clients. When I was asked to share a few of my favorite projects from 2015, I knew it was going to be challenging. Every project is fun and unique in its own way. A few of the projects from 2015 that stick out to me are:
1. Towson Women's Basketball Intro Video
I enjoyed this project because the Towson Women's Basketball coaching staff had a clear vision of what they wanted this video to be. We traveled to Towson to shoot footage of the women's basketball team and Baltimore to bring their vision to life. It was the first video shoot I'd been a part of where we captured footage off campus. My favorite part of the video is how our video crew was able to show the movement of the team and basketball through the iconic locations in Baltimore.
2. Army Football Videos, Graphics and Animations
We had the opportunity to do 6 different videoboard projects for Army football. I really enjoyed these projects because each one was so unique. We had the opportunity to do a high end 3D logo animation, a Make Some Noise crowd prompt animation, a Shuffle game, a Derby game, a hype video and an intro animation for Army to use prior to their own video features. Stay tuned for some awesome new projects for the Army / Navy basketball game on January 23 at Madison Square Garden.
3. Delaware Custom Font and Wordmarks
This project was great because we had the opportunity to create a custom font for the University of Delaware and then used that font to design wordmarks for Delaware and all of their sports. Since Delaware was getting a new uniform supplier, all of these marks were then used on their 2015 team uniforms. It was really cool to see our work being worn by all of the Blue Hen athletes.
4. Duke Social Media Graphics
I enjoyed this project because we were able to work with Duke to create a consistent brand across all of their sports. This included creating profile pictures and cover photos as well as a wide variety of templates and holiday graphics for each sport to use. We based the social media profile and cover images off of the Olympic sport poster template design to create an even more cohesive look.
2016 is already off to a flying start with some exciting projects underway. I'm looking forward to another year of memorable projects!
So it's 2016 which you've probably already heard, and you know what that means... it actually means a lot of things- like a presidential election year and the Summer Olympics in Rio and Leap Year and yes... Groundhog Day! Actually I think that occurs every year. Either way, none of these things bring me to the point of my blog.
The rollover into 2016 means I get to blog about my favorite projects from 2015 (hence the reason for the large 2015 graphic up top)! We like to do recaps and favorite projects lists around here, and sometimes we may even overdo it. But that's what we're all about (why do it when you can overdo it?).
With that, let's see how we did in 2015.
You may have seen in our latest newsletter how many new clients we were fortunate to work with this past year. Even I was surprised at all the new business from 2015. One of these new clients, the American Athletic Conference, just held their first-ever football championship. I'm proud to say Old Hat was able to work with the client on multiple projects to market the event and enhance the in-game experience for fans. It all comes down to One was the tagline for the championship, and that theme was used throughout the year in print, interactive and video work leading up to the big game. Here are a few of the pieces from the American Football Championship.
Another group of projects that turned out exceptional and unique are the Notre Dame template posters that have been used for their olympic sports. Notre Dame has been more conscious and deliberate about keeping their brand consistent (which I applaud), so the template posters this year came with a more stringent set of guidelines to ensure we were staying within the brand. Our designers did a great job not only staying within the guidelines, but the template poster could be seen as a **big word spoiler alert** microcosm of the style guide itself.
I would eventually include every project as one of my favorites if I had more time, because our designers across all media (interactive, video and print) are truly experts at what they do. We're very fortunate to get to work with the clients that we have, and our clients are also very fortunate to get to have our designers put together incredible projects day in and day out. I'll leave you with a few more of my favorites from the year. Here's to a great 2016 for Old Hat and our clients!
Obviously, I don't have favorite clients...I would never...I love you all the same! However, when it comes to projects, even though I love everything that comes from our designers, I have a few that I could call favorites from this season.
So, without further ado...away we go!
In no particular order:
Illinois Football Intro Video:
This was our first trip out to Champaign for the season to see our Illini friends. Deb and Dustin worked with Brad Wurthman to create a visually appealing concept, and we used orange and blue gels to cover the lights we set up to give the video an intense orange and blue look.
I love how we incorporated their Victory Badge logo into our transition effects.
My favorite part of this video is the music...its so dramatic. Gets me everytime...
And that stare at the end...my goodness.
Mizzou Women's Basketball Intro:
I love this whole concept. The song is "I put on for my City" and we used campus and city b-roll, and even incorporated those into the silhouettes of the girls.
While this silhouette concept was trendy this year, I like this one because we used city footage instead of highlights.
Colorado State Basketball Commercial:
Deb had an idea, and Nick at CSU let her run with it. Inspired by American Horror Story, this commercial scares me a bit. It definitely makes me want to come experience the Moby Madness. If not for basketball, at least for this guy:
Presbyterian Men's Basketball Poster:
Simon at PC wanted to highlight the one senior on the team this year.
In years past, the designs we did had a darker look to them. This one is lighter and just stood out to me among our posters this season.
Syracuse Template Posters:
This design started as a unique poster for women's ice hockey last year.
They liked it so much, they decided to use it as the starting point for the template for most of the Orange sports this season.
Our 2016 New Year’s resolution: share more of what we know.
In the past 12 years, we’ve learned a lot about sports marketing and fundraising. In fact, we’re not going to be shy about saying this: we’re experts. And we’ve realized that our clients, friends, and fans would benefit from our expertise – so we’re going to start sharing more of it.
Over the upcoming year, you can expect to see more articles on our blog about sports marketing best practices, achieving fundraising goals, advice for common sports marketing challenges, marketing trends, and more. If you’ve got a sports marketing question or challenge that’s keeping you up at night, send it to us! We’d be happy to tackle it in our blog and give you some free advice. After all, our staff has a combined 482 years of experience in sports marketing and development. I know what you're thinking. 482 years? Seriously? No, not seriously. But it's a lot.
But don’t worry, if you like hearing about our antics and personal escapades you’ll still be able to read about them on all our various social media outlets. Robert will still run shirtless through the snow. Zac will still do uncomfortable interviews with the OH staff. And Geoff might write a haiku again sometime.
So buckle in. Twenty-sixteen is poised to be the greatest year in the history of years. And your best resource for making it the best for you is right here at the Old Hat blog.