It's always fun to see the end results of our projects. This was the case with our recent Appalachian State football campaign for the upcoming season, which so far has included a poster, schedule card, ticket info card, billboards and truck wraps. That's why I was really excited to get copies of the poster, schedule card and ticket card in the mail from them (for some reason the billboards and truck wraps must have been too bulky to mail).
The campaign design concept grew out of some ideas from Appalachian State and some collaborative brainstorming with Old Hat. The first project of the campaign was the poster. Once that design was finalized, we started to work on the other elements of the campaign. To keep the campaign branding consistent, we worked to keep the same design look and feel across each project.
Since our designers are located in the Norman, OK office, I wanted to mail them some copies of the Appalachian State finished products as well. Last week I placed everything securely in the mailing tube, drove to the post office and sent it off to the Old Hat crew in OK. Fast forward to yesterday when Robert IMs me to inform me that the good news is my mailing tube made it to the office, however, the bad news is that the tube was empty. Since Robert has been known to joke on occassion, I assumed he was kidding. Unfortunately, it turns out that he wasn't joking and that all of the items are now somewhere between NC and OK. Somehow they must have fallen out or perhaps someone just had to have some of these awesome campaign pieces we did for Appalachian State!
Know what's difficult? Running a business. Raising children is tough, sure. But the results of your failures aren't quite as immediate. If you screw up in raising your kids, you probably won't realize it until they're meth addicts or shooting at people from a clock tower. Running a marathon is difficult. But it's difficult for 18 weeks leading up to it and then for 4 hours during (or if you're a complete stud like me, 3 hours and 35 minutes). Running a business is always difficult. It never gets easy. No matter how well things are going, there are always new challenges. Back me up here, Trip Durham! And if you screw up, people lose their jobs. If you screw up BIG, you lose everything.
One of those difficulties we face every year is how to be properly prepared for the onslaught of "busy season" for the upcoming year. Right now we're in our "dead season" which doesn't mean that we don't have lots to do. It just means that compared to August, September and October, the spring months are a breeze. But Old Hat has been around for 9 years and each year we have seen exponential growth in the amount of work that we have coming in. And it seems like each year we are understaffed through those busy months. What I am faced with each spring is making sure that we are properly staffed for that time period but not OVERstaffed. We don't want to be put in a position where we have to lay-off someone after the busy season ends because we don't have enough work. We also have to decide when to bring in new people in order to train them and have them ready for busy season. If we hire too soon, we're putting money toward an unnecessary payroll expense for someone that doesn't have anything to do. If we hire them too late, busy season comes and they aren't properly prepared. So every May/June, we have to decide who we're hiring, how many people we're hiring and when to bring them on. Hire too many and we spend too much on payroll and profits suffer. Hire too few and everyone is miserable all fall because they're working too much.
Growing is painful at times. And even though you can analyze past successes and failures, study your numbers, etc... it's all just a big guessing game. Sometimes I guess right and sometimes I guess wrong. I've gotten better at it over the years but last year we had the biggest jump in growth we'd ever had and there was no way to know it was coming. It seems to have just happened. Do I prepare this year for that level of growth? Or do I prepare for what we had typically done in prior years? Or is this the year where it all levels out and we hardly grow any?