My first blog at Old Hat Creative will slightly resemble something from Geoff's recent entries. (Or Zac's.) A little bit of everything. That is a phrase I've repeated many times the past few months when asked how I felt about the new job, the wedding or marriage. It's been a wild ride for me this summer. A quick recap - got engaged and got a job offer from Old Hat on Memorial Day weekend. Quit my job(s) in Missouri, packed up and moved to Oklahoma two weeks later. Found an apartment in Norman. Started at Old Hat in mid-June. Got married in early August. Moved my wife Andrea into the apartment. Attempted to fit my stuff, her stuff, and wedding stuff into the tiny apartment. Adjusted to married life after being single for a long time. All in all, lots of big changes for a guy who previously didn't like a lot of change. I had lived in Missouri my entire life, up until about 2 1/2 months ago. Saying goodbye to family and friends and everything familiar to me was and is hard. But it's also exciting at the same time to dive into these new chapters in my life.
Since this is Labor Day, I want to take a moment to acknowledge all the hard work that goes on here. From a newbie's perspective, it really is amazing to see the sheer amount of quality projects that come out of this place. Just watching college football this weekend, many times I would catch myself saying "they're one of our clients." In fact, there were several matchups where both teams were clients - Texas Tech at SMU, Rice at Texas A&M, Central Michigan at Michigan, UNC at South Carolina, etc. to name a few. Being a print guy, I see the great projects that our designers turn out. It's also great to get to view the awesome stuff from other departments, such as intro videos, websites or photography. There are lots of incredibly talented individuals I have the privilege of working alongside of here at Old Hat.
Random thoughts to close this one out: I participated in several fantasy football drafts this weekend. Fantasy sports and football specifically are a multi-billion industry. (Click image to see a larger version) Fantasy Football Real Money [INFOGRAPHIC] via H&R Block
(Side note: While we didn't produce this infographic, we can do them just as good or better for your school or business.)
“It’s not what you know, it’s who you know,” they said.
“It’s not who you know, it’s who knows you,” they said.
Those two statements could not ring more true in the story of how Presbyterian College, one of the smallest NCAA Division I universities, became one of the biggest new clients at Old Hat Creative.
Having heard of Old Hat from former coworkers, Simon Whitaker contacted us to help PC celebrate 100 years of football and basketball this season.This included developing a website to honor the past and present, a commemorative logo, a historical and intro video, and various print pieces.We did print pieces for Presbyterian’s other fall sports as well.
We started with the 100 years logo. Our designer, Brian, found a way to celebrate both football and basketball in one logo.
From that point, our designer, Geoff, created an amazing football poster that featured the logo front and center and captured the historical essence of football through photos in the background. (top photo of this blog)
With the print work completed, we were able to design a website with the same design elements.The goal of bluehose100.com is to highlight the great moments throughout the 100 years of football and basketball at PC.
The website is broken down into ten decades.Each decade features stories, photos, and videos to share the story.
One feature of the site that will catch your attention right away is the historical video. Again, with the logo prominent, this video captures memorable moments in time through the 100 years of football at PC.
The website is structured to be continually be updated throughout the season. As basketball season approaches, the content can become more concentrated towards basketball, while still featuring football.
I have had a wonderful time over the last few months working with Simon to complete all of these projects. He has been AMAZING at communicating what he wanted to see and providing us the content we needed to produce these pieces.
PC now has a consistent brand across all platforms to promote and celebrate the history of their athletic programs.
Who knows what would have happened if Simon never had that conversation about Old Hat from his former coworkers.
Can you feel it? Can you feel the optimism and anticipation that fans all over the country are feeling leading up to this weekend? No one has lost a game and everyone thinks or hopes his or her team will stay that way all season. That wont happen to most, a few teams… maybe. Possibly, none. But at this point in the year every one can be optimistic.
So while fans are figuring out what time to start tailgating, what the main course will be or what beer they want to drink this weekend, at Old Hat Creative, things are a bit different. This time of year we are crazy busy trying to finalize everything that needs to be done by kick off. Wait, not kick off, the day before or weeks before or at least when the team enters the field…
Check out what we will be doing this last week leading up to kickoff…
17 intro videos
25 Schedule cards
13 ticket designs
I wanted to end this with a line asking everyone to think about all that goes into these games for fans entertainment but I am not going to do that. In fact, I am going to do the opposite. Do not think about any of this stuff!
Old Hat Creative is here to amplify the sports experience, you just enjoy the game!
This fall will be unlike any other for Charlotte, NC. On August 31, UNC Charlotte will kick off its inaugural football season when the team takes the field for their first game ever in the brand new Jerry Richardson Stadium. This moment has been years in the making, and Old Hat is excited to have been part of the marketing and branding process for the new football program. To commemorate this historic season, Old Hat worked with Charlotte to create logos for both Jerry Richardson Stadium and the Inaugural Season.
In addition to the logos, Old Hat also created the season tickets, poster, fan guides and media guide covers.
We're ready to cheer on the 49ers on August 31 when they take on Campbell at Noon and have no doubt that Jerry Richardson Stadium will be packed with Charlotte fans enjoying this historical event.
We all like to be recognized for our hard work. It's always nice to hear that you’ve done a good job on something especially when you give it your all. However, what’s more important to me is not the praise itself but whom I hear it from.
For example, last week some of my work (along with several other Old Hatters) was featured on The Bleacher Report's Top 50 College Football Posters of 2013. The posters were ranked on a variety of criteria, from team spirit and photo quality to all-around creativity and general awesomeness. Everything seemed to be taken into consideration when being ranked. However, once you begin reading the rational for the ranking of each poster it becomes clear that those doing the ranking aren’t designers. It’s obvious they’re completely unaware of what all goes into designing a successful college football poster.
They have no way of knowing which elements were the designer’s ideas and which were the school’s. They don’t know about the conversations designers have with their clients or what resources the designers had to work with. Nor do they know about the time and design constraints put upon them by University athletic departments. But you know who does? Yep, other designers. They know all about what goes into making a successful college football poster. They know it can be a difficult task to give the client what they want and at the same time give them what they need.
So even though my work showed up on this list (one piece making it into the top 5) it’s not the praise from Bleacher Report that matters to me. I take that with a grain of salt. What really matters to me is what my peers think. If I’m able to impress them with the work I’ve done then I feel like I’ve created a successful poster.
Parents, you know that feeling you get when your child grows up and leaves the safety of home to lead their own life? Imagine being me, a designer, and going through this process every day.
In the morning, we open Photoshop. That's where poster babies come from. We select "New" and create our bundle of joy. Do we want an RGB or CMYK? What dpi? Inches or pixels? I guess that input comes from you, the client, which means you're also like the other parent and ...
... Before that metaphor runs away any further, let me explain. Designers at Old Hat create a lot of files each day. The little PDFs leave the nest to go be printed and we usually never see them again. I think, of all the work I've done at Old Hat, I've seen about 2 percent of my work in real life. And by real life I mean driving by a billboard or reading a newspaper ad. Of course it isn't possible to see it all; it's geography, Holmes. If I could be everywhere at once, I would, but I can't, so after I hit "Export" it's goodbye.
This weekend, I got to see my and other Old Hat designers' creations in real life. Which is sometimes weird when you think about how it looked on a computer screen and now what it looks like "in the flesh."
The University of Utah celebrated Ute Day at the local farmers' market. They set up a booth in the middle of the park with a lot of collateral to give away. There were scarves, posters, schedules, Utah taffy, coupons and plenty more. Most importantly there were lots of happy fans. The farmers' market attracts thousands every weekend, so what better spot to hang out with locals and promote your events?
Geoff's Utah Women's Basketball poster was a big hit along with flyers for the upcoming football promotion, "Stripe the Stadium."
Football schedules, volleyball coupons and Jared's volleyball poster, fall sports schedule cards were also popular. Visitors also couldn't get enough of the Gymnastics poster we made this year.
So, I suppose that was a send-off for some of our babies. Now they're in someone's home, hanging on a wall, or in someone's wallet reminding them of game times. I guess I get a little sentimental when I think about Utah 2013-2014 Fall Sports Schedule Card. He was a good one.
We are just mere weeks away from the start of sports season. I know, I know, baseball has been going on all summer…..woo. The real sports season begin, I mean.
This weekend the English Premier League kicks off with the Community Shield. The annual worthless game that is the official start of the season. The reigning league champions face off against the cup winners from the previous season. This year it is Manchester United vs Wigan. This will be the first official game for Man United with out their legendary coach Sir Alex Ferguson. Yea, he was a knight. The actual season kicks off the following week so I am just a few days away from having something to do every Saturday morning again.
Three weeks away is college football season. I was really excited about this year but, the off season has been an annoyance. Will Johnathon Manziel play? Who knows? Well… actually I do. He will play and win the Heisman, again. But not as who you think. He will suit up as Victor Chandler. Yep…. This guy….
No, he is not Johnny Manziel, obviously. Victor Chandler is #2, a mobile quarterback, plays for Texas A&M, and is freakishly good. Sure fooled me EA Sports.
In all seriousness, with the season only a few weeks away, we are busy at Old Hat Creative. Posters, videos, schedule cards, and websites all have to be done in the next few weeks. Check out some of the work we have done so far….
In this day and age of celebrating anything and everything, there are few things truly worthy of all the attention we give them. But there are exceptions. Some holidays, dates and events still deserve the pomp and circumstance, and one of those is celebrating 100 years. One hundred years of doing anything is impressive, whether it's a company that has struggled through a century of ups and downs, the long life of a man that has weathered the peaks and valleys of his existence, or a university's endurance through the highs and lows that 100 years of football can bring.
And that's exactly what the University of North Texas is celebrating this fall- 100 years of football. One hundred years of coaches like Hayden Fry and Odus Mitchell, and players like "Mean" Joe Greene, Abner Haynes and Patrick Cobbs. So what do you do to bring all those memories to life for the people that want it most? Obviously there aren't enough pictures or words to describe the program over an entire century, but UNT tasked Old Hat with putting an All Century Team poster together to reflect the top 25 players and coaches from the past century. Whittling down an entire century of football players to just 25 is no easy task, but with the help of UNT's knowledgeable staff and participation by voters everywhere, they were able to put together a solid All Century Team.
And that's where Old Hat stepped in. About as easy as picking out the top 25 players is trying to get them all to fit on a poster and make it look good. But our designer Jared did a great job. Not only did he get the athletes and coach in the poster and make them look great together, but he also had room to include tradional elements like the Green Machine (model A) and Boomer the Victory Cannon, plus the new Apogee Stadium. He tied everything together with just a hint of green*, and the bow on top was the 100 Years logo, also created by Jared.
The poster was printed as a limited edition giveaway for fans that got in early on ordering season tickets. The first poster off the press was recently sold at a Sotheby's auction for nearly $2.7 million**.