Michael Beale, Assistant Athletic Director/Marketing, University of North Carolina, like Michael Jordan, is simply a Carolina Legend. We're currently developing a Beale crying meme generator so in the meantime, this Jordan one will have to do. We assume these are tears of joy for the Tar Heels march to the Sweet 16.
Old Hat has been working with Beale (that's the creative name we call Michael around the office) for nearly 13 years. Which, if you're familiar with Old Hat history, means that he's been a client for pretty much the entire time we've been in business. A former college baseball player at Elon University, Michael claims to have carried the team on his back during his entire time there. Actually, that's not true at all. In Michael's words, "I think a more fair statement would be that I was on the baseball team at Elon. But I didn't do a lot of playing." Despite being the tenth man on the baseball team, he's first in our hearts. So without further ado, we give you everything you'd ever want to know about Mr. Michael Octavius Beale.
No. That's not really his middle name.
NAME: Michael Beale
OCCUPATION/TITLE: Assistant Athletic Director/Marketing, University of North Carolina
HOMETOWN: Richmond, VA
PREGAME RITUAL: Visit with fans and get their thoughts on the game.
FAVORITE THING TO SNACK: Almonds
FAVORITE THING ABOUT YOUR JOB: The people I get to work for/with on a daily basis
LEAST FAVORITE THING ABOUT YOUR JOB: Emotional highs and lows of winning and losing
HIDDEN TALENTS/HOBBIES: Love to play golf (just wish I could learn to play good golf)
ADVICE TO YOUR YOUNGER SELF: Stay true to your beliefs. Have a career plan you are comfortable with and stick to it.
YOUR GO-TO KARAOKE SONG: Bon Jovi - Living on a Prayer or Curtis Blow - Basketball
FAVORITE MOVIE: Escape from Alcatraz
FAVORITE TV SHOW: Deadliest Catch
IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Lefthand Slow
FAVORITE PLACE TO EAT: Alfredo's Pizza Villa
WHAT DO YOU ORDER THERE: Pepperoni pizza
FAVORITE DISNEY PRINCESS: Snow White
WHAT’S YOUR SPIRIT ANIMAL: Great White Shark
WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: Got lost driving from Lexington, KY to a wedding in Northern Virgina and followed a local through the back woods/roads of West Virginia to get back to the highway. Thank goodness I had a couple of bottles of Maker's Mark bourbon to say "Thank You".
WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: Fixer Upper (with my daughters)
IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Working for the USGA or PGA
Since starting these 20 Questions posts we've had some quality go-to karaoke song answers, but we believe that Abilene Christian University's Dave Kinard would really put on quite a show. Seriously, who picks David Allen Coe's "You Never Even Call Me By My Name"? A seasoned karaoke man, that's who. It's all about crowd involvement, folks.
Do we primarily work with seasoned karaoke-rers? No. Maybe? Well, I know we really enjoy working with them! And that's likely one of the reasons why we work so well with Dave! Also, he has an incredibly adorable baby. So, karaoke and cute babies. Those are the secret Old Hat ingredients.
Old Hat has a partnered with ACU since 2013 and with Dave the last two years. Hannah says Dave brings a lot of energy to each new project and if you know Hannah that's really saying something.
Below is one of our latest projects with the fine people at ACU.
It's only a four-hour drive to Abilene and they've got that 72oz steak challenge at The Big Texan. We'll see you soon, Dave!
1. NAME: Dave Kinard
2. OCCUPATION/TITLE: Senior Associate Director of Athletics
3. HOMETOWN: Tulare, CA
4. PREGAME RITUAL: It’s a long day, so I start it off with some hype songs in the truck on the way with a Dr. Pepper or Mountain Dew in hand.
5. FAVORITE THING TO SNACK: See previous answer…
6. FAVORITE THING ABOUT YOUR JOB: It’s fun! We get paid to go to games people pay to go to. More importantly, we get to have an impact on the people and students around us while we do it.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Meetings about solving an issue that shouldn’t have happened in the first place.
8. HIDDEN TALENTS/HOBBIES: My wife and I love live music and always are up for anything from a concert or listening to a guitar player around a campfire. I have also been called a “human jukebox,” being able to name an artist and know lyrics to just about anything on the radio.
9. ADVICE TO YOUR YOUNGER SELF: Enjoy the process and invest yourself in the people, not the results.
10. YOUR GO-TO KARAOKE SONG: Have to get crowd involvement so I go with “Livin’ on a Prayer” by Bon Jovi, or from my Kentucky days “You Never Even Called Me By My Name” by David Allen Coe.
11. FAVORITE MOVIE: This is hard, don’t know if I can just pick one… Top Gun, Airplane, Old School… pretty much anything you can hear me quoting from throughout the day.
12. FAVORITE TV SHOW: If I can’t say Sports Center, I will go with Fixer Upper.
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Why are you laughing at us?
14. FAVORITE PLACE TO EAT: Firestone Grill, San Luis Obispo, CA
15. WHAT DO YOU ORDER THERE: Tri-tip Steak Sandwich with fries
16. FAVORITE DISNEY PRINCESS: Have to go with the original, Snow White.
17. WHAT’S YOUR SPIRIT ANIMAL: My nickname in little league was Gorilla, so there is probably some truth to that. Big and bad on the outside, but a kid at heart on the inside.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: I found out that my zipper was unzipped during a job interview (wardrobe malfunction). Needless to say, I didn’t get that job. Checking for any malfunctions has since been part of my routine prior to any interview.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: How I Met Your Mother
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Many would probably say Pediatrician, since it was my 4th grade dream, but I think I would be best as an A&R Director for a music label.
Scott Yogodzinski, Director of Marketing at Florida International University, has the perfect baseball surname which we think probably gives him an advantage when coming up with awesome concepts for posters. Check this out:
We've had the pleasure of working with Scott and the FIU Athletics Marketing staff for two years now. We have a blast working with these fine folks and look forward to 20Qs with the rest of them. Be warned: Scott has set the bar pretty high. This Kesha and Disney Channel enthusiast from Big Sky Country is a man of many talents and tastes. As for #8, Scott, we're going to need photographic or video proof. So without further ado, we present 20 Questions with Scott Yogodzinski.
1. NAME: Scott Yogodzinski
2. OCCUPATION/TITLE: Director of Marketing, FIU Athletics
3. HOMETOWN: Whitefish, Montana
4. PREGAME RITUAL: Taking strolls across our beautiful campus.
5. FAVORITE THING TO SNACK: Cookies and milk! What a combo!
6. FAVORITE THING ABOUT YOUR JOB: Working and interacting with students on campus…whether that’s through student-interns, student-athletes, or simply our student body fan base. It’s great to know that I can have an impact on their futures.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Sometimes I simply don’t have the time or resources to give all of our teams the marketing attention they deserve.
8. HIDDEN TALENTS/HOBBIES: I can balance a baseball bat on my nose for long periods of time.
9. ADVICE TO YOUR YOUNGER SELF: If you work hard and are a genuine, kind person to those you meet and work with, everything will fall into place and you and those around you will find success.
10. YOUR GO-TO KARAOKE SONG: This is an easy one… Timber by Kesha
11. FAVORITE MOVIE: Sports: Field of Dreams, Brink!, Johnny Tsunami; Non-Sports: Lord of the Rings
12. FAVORITE TV SHOW: Big Bang Theory; Modern Family; Even Stevens
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Lars and the Honeytoasters
14. FAVORITE PLACE TO EAT: Right now, it is this new bakery on FIU’s campus called Vicky’s Bakery.
15. WHAT DO YOU ORDER THERE: The croqueta preparada sandwich…after being in Miami for a few years, I’ve really taken a liking to Cuban and other Hispanic foods.
16. FAVORITE DISNEY PRINCESS: Snow White…she was adventurous.
17. WHAT’S YOUR SPIRIT ANIMAL: Not sure, I’ve always thought that pelicans are really cool animals.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: Well, just the other day, before a game at work, I tried taking a stroll across campus in a rain storm and got soaked through to the skin…not sure what I was thinking there.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: I know I was like two years late, but I recently binge-watched the final season of How I Met Your Mother.
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: I like being and working outdoors. It’s possible I might be a snowboard instructor, as my hometown is a ski-town in the mountains of Montana. Shortly before being hired at FIU, I had actually even printed out the paperwork to become an instructor.
The wait is finally over! For a few weeks now, we've been teasing about the release of a new podcast. Yesterday, we published Episode 1 of Stop the Clock, featuring an interview with Matt Roberts, Director of Athletics at the College of Charleston.
Stop the Clock is a podcast about the most amazing moments in sports history when you just wanted to stop time and live in that moment forever, or, those not-so-amazing moments when you would have done anything to have another shot at it. The idea for the podcast was actually born out of the book I'm writing, also called Stop the Clock. I've been conducting a lot of interviews with the nation's top collegiate athletics administrators and I'm recording those interviews to then turn into content for the book. What I'm discovering though, is that many of the people I'm speaking with are great storytellers. Some of these stories are too amazing not to let the world hear. So, I decided to turn the best stories with the best audio quality into a killer new podcast.
Some people call it "Advertising Prom." Others call it the "Academy Awards for local advertising." Here at Old Hat, we call it "The night we hang out together in our fancy clothes." OH recently attended the Oklahoma City ADDY Awards- the advertising industry's largest competition which recognizes the creative spirit of excellence in the art of advertising. It was a lot of fun to get dressed up and see some of the fantastic work being created in the OKC area.
We submitted a large variety of projects that were completed in 2016 and were fortunate to get awards for 10 of our submissions!
1. Bronze - Collateral Material - Special Event - Card, Invitation, Announcement Campaign - Texas AM Football Tickets/Box
2. Bronze - Non-broadcast video - Wisconsin Men's Basketball
3. Bronze - Still Photography - Black & White, Single - Illinois Football Photos
4. Bronze - Cinematography - Illinois Football lntro
5. Bronze - Video Editing - Wisconsin Football
6. Silver - Social Media Campaign - Duke Social Media
7. Silver - Out of Home/Ambient Media - Large Venue - Single - Army Helicopter
8. Silver - Website - SMU Get Here For Gameday
9. Silver - Still Photography - Campaign - Utah Football Campaign
10. Gold - Effects or Motion Graphics - Duke Men's Basketball Projection
It was exciting to see that our awards were not limited to one area, but were representative of each of Old Hat's various divisions. Since the Duke Men's Basketball Projection project won gold, that project will now go on to compete at the Regional Level and then hopefully make it all the way to the National ADDY Awards.
We've already completed some fantastic projects in 2017, so I have no doubt that Old Hat will have another successful time at next year's ADDYs!
Mark "Hot Rod" Riordan: He has a few nicknames, "Godfather," "White Rhino," and a horribly-awesome rugby nickname that we cannot remember, nor should we probably write for people to read. Mark is an OH OG. Full disclosure, we heart this guy. If we were a celebrity couple we'd be OldMark or MarkHat.
So OldMark goes back all the way to 2005 when he was with the University of Michigan. It would be an understatement to say this relationship helped put Old Hat on the map. Mark is probably 100% the reason why Zac needed to create the position of video project manager and why I'm living in Norman, Oklahoma. Mark is the man. Which makes perfect sense since he's working for the 12th Man Foundation at Texas A&M. Partnering with Mark and his crew on KyleField.com is arguably one of OH Interactive's proudest moments. The site broke the mold for most stadium development sites you see today.
Ladies and gentlemen, buckle up. It's time for 20 Questions with Mark Riordan.
1. NAME: Mark Riordan
2. OCCUPATION/TITLE: Vice President – Marketing & Communications
3. HOMETOWN: Olean, NY
4. PREGAME RITUAL: I used to like to get to the office before everyone else and crank the music up to 11 while I put the finishing touches on the script. Now that I’m in the development world things are a little different. I’m not in the office 6 hours before kick…more like two before kick and visit a few tailgates before starting my responsibilities.
5. FAVORITE THING TO SNACK: Bison French Onion Dip with potato chips. Anyone from Western New York will know what I’m talking about.
6. FAVORITE THING ABOUT YOUR JOB: I like connecting with the donors. Also, I like being part of the process that gives student-athletes a world-class education.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Fan message boards. TexAgs, I’m looking at you!
8. HIDDEN TALENTS/HOBBIES: I have a Harley. I like riding but don’t seem to have the time to ride as much as I would like.
9. ADVICE TO YOUR YOUNGER SELF: Appreciate your education and think more critically.
10. YOUR GO-TO KARAOKE SONG: Not much of a karaoke kind of guy. The last time I did it, I went with Coolio’s Gangsta’s Paradise at Old Hat’s 10-year Anniversary party. Actually, I think I have ever “karaoke’d” in public like three times in my life and two of those were at Old Hat parties. What’s with you guys and karaoke?!?!
11. FAVORITE MOVIE: Dumb & Dumber / Caddyshack
12. FAVORITE TV SHOW: All-time: Seinfeld Current: The Walking Dead
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: White Rhino (nickname from my lunch league basketball days at Michigan).
14. FAVORITE PLACE TO EAT: Wings ‘n More here in College Station.
15. WHAT DO YOU ORDER THERE: They have the best wings that I’ve found outside of Western New York…and that’s saying a lot. Notice I didn’t call them “Buffalo Wings”? If you are from WNY, they are wings. Also, it’s pop, not soda.
16. FAVORITE DISNEY PRINCESS: First off, I didn’t know there were only eleven princesses. I thought there were many more than that. Gun to my head, Belle.
17. WHAT’S YOUR SPIRIT ANIMAL: I like wolves…let’s go with that.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: So many things to choose from! I guess one of the big ones is when I worked at a full-service gas station and thought it would be a good idea to start dipping to pass the time. I quit over 16 years ago but I spent almost 9 years rotting my mouth. All out of boredom.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: I have three kids from 10-15 years old. Each one is in multiple sports (school, club, travel and rec leagues). Who has time to binge-watch anything?!?!?
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Teaching high school and coaching football.
Old Hat and the University of Utah Athletics Marketing Department go way back. We're talking almost eight years. It's a special relationship that has grown from designing Football and Basketball tickets to having an On-Campus Designer and creating court projection videos. Grant Robertson, Associate Director of Athletics Marketing, has been the force behind some of the Utes coolest marketing projects, including the Men's Basketball Projection video the last couple of years.
Grant had some issues answering the Spirit Animal question so Hannah and I took a quiz for him. Turns out, Grant's Spirit Animal is The Bear which apparently is emblematic of grounding forces and strength. Do what you will with that information, Grant. Actually, if we're talking Stock Market (see answers to Q.8 and Q.20) we recommend you sell, sell, sell!
1. NAME: Grant Robertson
2. OCCUPATION/TITLE: Associate Director of Athletics Marketing
3. HOMETOWN: Bartlett, IL
4. PREGAME RITUAL: I wouldn’t say I have a ritual as every game/meet/event is unique in its own perspective. More or less, I try to walk our staff through every game day element and promotion we touch. Otherwise, I love gum! It helps me stay talking for an extended period of time.
5. FAVORITE THING TO SNACK: Besides gum, probably nothing. I don’t snack often.
6. FAVORITE THING ABOUT YOUR JOB: The Process! I love the grind of the week and all the little details that get you to the end product, i.e. the game production. Furthermore, when you work in a team environment, the process becomes more enjoyable and you get to share the successes with your team. No better feeling!
7. LEAST FAVORITE THING ABOUT YOUR JOB: Probably the 10-15 emails you get each week from “perceived” fans around the country asking for a schedule card or poster. Most of the time these fans send mass emails to every Athletics Department in the continental US. I don’t mind it at first, but once you’re 6 months in and have sent hundreds, it's not as fun.
8. HIDDEN TALENTS/HOBBIES: Talents - None that I can think of that set me apart from the 99%. Hobbies – Basketball, Snowboarding, Buying & Selling Stocks, Reading.
9. ADVICE TO YOUR YOUNGER SELF: Work hard at every little detail. People do notice, it takes time but your efforts will eventually be rewarded. Also, live in the moment! There’s a reason George Shaw quoted “Youth is wasted on the Young”.
10. YOUR GO-TO KARAOKE SONG: Hotel California
11. FAVORITE MOVIE: Jurassic World
12. FAVORITE TV SHOW: This is tough, it changes every year. I don’t watch a lot of TV but I would say all time favorite is Archer.
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: I wouldn’t be in a boy band, I literarily have zero musical talent.
14. FAVORITE PLACE TO EAT: Depends on where I am in the country. I live in Park City, Utah so I would say High West Distillery & Saloon
15. WHAT DO YOU ORDER THERE: An Old Fashioned & Salmon.
16. FAVORITE DISNEY PRINCESS: Elsa. Primarily because I have 3 nieces who love her and want to be her when they grow up. Easy choice.
17. WHAT’S YOUR SPIRIT ANIMAL: I’ll be honest, I have no idea what a Spirit Animal is or what it does. I am not the most spiritual guy, so I may have to plead the fifth on this.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: Drive to St. Louis at 3 am when I was in undergrad with 3 buddies at SIUC. There wasn’t a clear reason to why we did this, but it was an eventful trip, to say the least. I believe spontaneity will drive you to do and try things you never thought were possible. It also humbles you.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: My fiancé binged watched “Elementary.” I was in the room so I guess that counts.
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Stock Broker. I love analytics and the stock market fascinates me.
January has already come and gone! Can you believe it? As we finish up materials for spring sports it means that football season is RIGHT AROUND THE CORNER! The past couple of weeks conferences have released their schedules and I can already feel the excitement for the 2017 season. If you start planning ahead there might be some special things you can do to create even cooler materials for your fans!
Haven’t set the budget for 2017 season yet? Put some extra money in your budget for your football poster and we can do some special printing techniques. You can do a cool die cut, make your poster shine, or even give it a funky texture. Not sure if your printer can handle any of that—contact one of our client reps and we can get you a quote from a TRUSTED printer!
Now that Instagram has stories and Snapchat is one of the leading apps for the kids, you can promote your games, schedules, athletes and fans in a multitude of creative ways. Start thinking about different utilizations of those features to get information in front of your fans.
Tickets are often the first project we do for football season, but maybe it's early and you don’t have a concept or direction you want to go? Don’t worry! We can help! Think about using past athletes on tickets if you don’t know who is going to be a star yet. Or just let us feature your brand and opponents and we’ll come up with something stellar. Tickets are another great piece you can use specialty printing on.
If you have a spring game coming up and the temperature is hot in your city think of a different type of item to use to promote the upcoming season. Maybe a fan? Anything YOU can think of WE can design.
Billboards can be used very creatively. They can have extensions or holes in them to create a larger-than-life message. Think about a crazy way to get drivers' attentions and promote your brand!
Start planning and budgeting for football now and let us help you create some incredible materials for 2017! Email us if you need anything!
Old Hat and Jason Dennard, Florida State Associate AD for Marketing and New Revenue, have been in a pretty, pretty, pretty serious relationship for nearly 13 years. During that time we've had the tremendous opportunity to work with Jason and his crew on some very cool work. Jason is an easy-going, trusting guy who gives us a creative license on a lot of important projects. Designing a poster for the Noles is sort of a rite of passage here at OH. When Jason asks us to come up with something cool he means it. It's a quality we really value. Now, we don't have the very first OH-Noles basketball poster designed by ZAC, yes Zac, but he remembers the shiny UV coating on it fondly.
Here's the latest basketball poster we designed for Florida State:
Not everybody at OH has met Jason in real life, but after reading his answers to our 20 Questions several folks here are confident they'd be best friends with the pride of Perry, Georgia: Jason Dennard.
1. NAME: Jason Dennard
2. OCCUPATION/TITLE: Associate AD for Marketing and New Revenue
3. HOMETOWN: Perry, Georgia
4. PREGAME RITUAL: I always go to the gym and workout the morning of football games. It sets the tone for the day (pun intended).
5. FAVORITE THING TO SNACK ON: Big fan of yogurt and granola but my weakness is chocolate in all forms.
6. FAVORITE THING ABOUT YOUR JOB: Breaking barriers and accomplishing things when critics say it can’t be done.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Too many meetings too little time. If I could clone myself that would be great!
8. HIDDEN TALENTS/HOBBIES: I have a slight obsession with grilling and being a weekend pit master in my spare time.
9. ADVICE TO YOUR YOUNGER SELF: Life is a marathon, not a sprint. Stop along the way and make sure to enjoy the journey.
10. YOUR GO-TO KARAOKE SONG: I’ve got two……The Humpty Dance by Digital Underground and being from the south you have to sing some Skynyrd, Sweet Home Alabama.
11. FAVORITE MOVIE: Planes, Trains & Automobiles.
12. FAVORITE TV SHOW: Seinfeld.
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: The Dad Bods.
14. FAVORITE PLACE TO EAT: I am a serial visitor at Newks a couple of times per week.
15. WHAT DO YOU ORDER THERE: Cobb Salad no tomatoes and Splenda Sweet Tea.
16. FAVORITE DISNEY PRINCESS: Princess Leia *RIP (Disney owns Star Wars right?)
17. WHAT’S YOUR SPIRIT ANIMAL: I’d say my dog Molly (King Charles Cavalier). That dog has never had a bad day!
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: Entered a bodybuilding contest on a dare and actually went through with it to the shock of my parents, friends…..pretty much anyone that ever knew me. Turned out to be one of the best things I have ever done and eliminated "fear" from my vocabulary.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: Hmm….I would say Curb Your Enthusiasm. Larry David is awesome.
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: I love music and have discovered a passion for putting on concerts. This is something I do on the side currently.
Yesterday, it was announced that the San Diego Chargers of the NFL are moving to Los Angeles. Yay, so what’s the big deal? Is it that Los Angeles went from zero to two NFL teams real quick? No. Is it that they will be sharing a stadium with the Los Angeles Rams? No. Is it that their new logo looks a lot like other logos out there and the internet is going NUTS roasting them on Twitter for it? Yes.
As a creative agency, we know that artwork is suggestive, and a certain look or design may not always please everyone. Especially on the internet where everybody has a degree in graphic design. That’s okay as long as it serves its purpose and our clients end up with a product they love. You gotta have a thick skin to work in this business.
We’ve recently introduced new offerings such as research packages and our Sports180 process to help clients put more meaning and direction behind their creative. Instead of just making pretty posters, we want to create something that will resonate with YOUR fans and local communities. What works for you may not work for someone else even if it looks amazing.
I’m SURE the Los Angeles Chargers thought about this logo for a long time. And if I had to guess, I’m thinking this logo went through several rounds of revisions to get it exactly right. In the statement released by the team’s chairman, he said they are ready to fight for LA and, “we must earn the respect and support of LA football fans.”
Here’s a collection of some of the comments from the social media world. And even one from our very own after hours artist.