As a guy who designs posters for a living, I can't help but notice them everywhere I go. I see them in restaurants, on the street corner and even my kid's school (comic sans anyone?). Most of the time I hardly pay any attention to them because they all look like this.
But when I go to the movies, I always make a point to stand outside the theater and look at all the posters for the movies showing inside. In the past, movie posters were vibrant, unique pieces of art. Each one had the potential to become as memorable as the movie itself. Posters designed by Saul Bass (Vertigo) and Greg and Tim Hilderbrandt (Star Wars) are now considered classics of cinema.
However, these days the folks that design movie posters have gotten lazy. Instead of creating an imaginative, engaging poster to advertise the movie, these designers re-hash the same old poster over and over again. For every type of movie there is, it gets the standard Hollywood poster design to go along with it.
What's that? You need a poster for a super hero movie? Ok, how about the hero standing on a ledge? Maybe over looking the city he's sworn to protect? Not moody enough for you? Ok, how about rain? Yeah! Lots of rain!
Oh, your movie is a "buddy comedy"? Ok, how about the stars standing back-to-back with goofy looks on their faces? Because nothing screams "We're in this together" like that!
Hmm. You’re making a quirky, independent movie? Ok, that's easy. Those are supposed to be yellow.
I know how hard it can be to design a memorable poster. It's not as easy as it looks. It takes a lot of creativity, talent and work. Movie posters today seem to lack even the slightest bit of creativity. They're boring and unimaginative and rely too heavily on cliché design motifs and templates. However, there is a small movement among artist and graphic designers to re-imagine the movie poster, to give them new life. The folks over atAlternative Movie Posters http://www.alternativemovieposters.com/ are artist in the true sense of the word (not just some dufus playing around in Photoshop, like me and probably most of the movie poster designers). These artists are able to distill the essence of a movie into just a few iconic images. They're fun, creative and interesting to look at. It's a far cry from the same poster you've seen over and over again at your local movie theater.
Know what's difficult? Running a business. Raising children is tough, sure. But the results of your failures aren't quite as immediate. If you screw up in raising your kids, you probably won't realize it until they're meth addicts or shooting at people from a clock tower. Running a marathon is difficult. But it's difficult for 18 weeks leading up to it and then for 4 hours during (or if you're a complete stud like me, 3 hours and 35 minutes). Running a business is always difficult. It never gets easy. No matter how well things are going, there are always new challenges. Back me up here, Trip Durham! And if you screw up, people lose their jobs. If you screw up BIG, you lose everything.
One of those difficulties we face every year is how to be properly prepared for the onslaught of "busy season" for the upcoming year. Right now we're in our "dead season" which doesn't mean that we don't have lots to do. It just means that compared to August, September and October, the spring months are a breeze. But Old Hat has been around for 9 years and each year we have seen exponential growth in the amount of work that we have coming in. And it seems like each year we are understaffed through those busy months. What I am faced with each spring is making sure that we are properly staffed for that time period but not OVERstaffed. We don't want to be put in a position where we have to lay-off someone after the busy season ends because we don't have enough work. We also have to decide when to bring in new people in order to train them and have them ready for busy season. If we hire too soon, we're putting money toward an unnecessary payroll expense for someone that doesn't have anything to do. If we hire them too late, busy season comes and they aren't properly prepared. So every May/June, we have to decide who we're hiring, how many people we're hiring and when to bring them on. Hire too many and we spend too much on payroll and profits suffer. Hire too few and everyone is miserable all fall because they're working too much.
Growing is painful at times. And even though you can analyze past successes and failures, study your numbers, etc... it's all just a big guessing game. Sometimes I guess right and sometimes I guess wrong. I've gotten better at it over the years but last year we had the biggest jump in growth we'd ever had and there was no way to know it was coming. It seems to have just happened. Do I prepare this year for that level of growth? Or do I prepare for what we had typically done in prior years? Or is this the year where it all levels out and we hardly grow any?
Do you remember that show on MTV, Cribs? I used to watch it all the time. It probably helped fuel my dream of designing my own dream home. (which is probably everyones dream to some extent)…anyways, we moved over to this new space at the beginning of the year, and slowly, it has become more and more our own. So here is CRIBS-OLD HAT STYLE. (In photos and not video.)
1-Zac recently came to our Monday Morning Meeting saying he had a surprise for us. Then last week, SURPRISE. a HUGE DUEY. I am standing next to it for size comparison. It sits at the front of the office, so everyone that comes in has to pass it. It doesn't keep people away though.
2-Web Department. They are hard at work right now..I think Richard was wondering what I was doing in this picture.
3-Print Peeps (some of them). Over there, doin their thing. (missing: aaron and fuller, but they were working too).
4- Robert. That is how he usually looks when you pass him. He was acting like he was dead so no one bugs him. Amazingly, he still gets work done.
5-Client Reps. Bethany and Hannah. They were probably talking about something important* and client-y.
6- Video Department..A.K.A. DEB. Stevie was missing from the picture.
7- Zac's Office. He didn't know I was taking this picture, so yes, call me a creeper. He is busy working on something important**, as always.
8- FISH. The newest addition to the Old Hat office! Meet Ketchup and Heinz. Geoff and I picked them out.
9- Dr. Pepper Machine. Filled with soda. Mostly Diet Dr. Pepper though. Sometimes it goes crazy and everything freezes and then explodes.
10- Kitchen..inside a vault. Looks pretty clean..because I cleaned it yesterday morning.
11- The Lounge. This is where we watch TV..and sit around. and where Robert hides in the trunk.
12- FRIDGE. Like every episode of Cribs, I had to show you the fridge. I think most of that stuff is way old and needs throwing out. (thats because boys work here..and they don't ever throw anything away).
13-Custom Cups. With the logo of the Vault. (See #14 for what we fill the cups with.)
14--BEER. This is where we keep the beer. Enough said about that. (see #13 for what we drink the beer out of)
*hollywood gossip or dogs.
**or watching youtube videos. no one really knows.
So next time you are thinking..man, I can't wait to see my sweet Website/poster/video..now you know where we are when we are making them!
Last weekend we all got infected here at Old Hat Creative. Staff infection is a point in the year were we all gather to discuss what has happened, what needs to happen, and what will happen in the coming months at Old Hat. Along with a little bit of painting!
This was my second staff infection at the company and it is something I value quite a bit about working at Old Hat. Zac takes the time to let us know where he sees the company going and to listen to what we have to say.
This year was different in the fact that we broke up into small committees to discuss the issues facing Old Hat. In fact, each committee took it one step further, solutions had to be offered. Each committee addressed the problem and came up with a solution to implement.
As a whole group, we discussed the problems and the solutions. We all know what we need to do to improve and we all know what our goals are for the coming busy season. It should be an interesting year!
I could not have written this story any better myself.After spending the last six years of my life in Normal, Illinois, I now have a new home in Norman, Oklahoma.After five weeks, it is still hard for me to break the habit of typing “L” at the end instead of “N”.Now I know what my roommate of five years at Illinois State, Robin, originally from Norman, must have gone through.
So, how does one go from Normal to Norman so quickly?
It all started back in September of 2012. I was in my second and final year of my Master’s program in Sport Management at ISU. My friend, and 2012 graduate of the same program, Kelby Weiter, called me with a fascinating proposition. Kelby, already an Old Hatter, had an internship opportunity she thought I would be interested in. Old Hat Creative had come up with the idea of the Social Hub website and needed someone to help monitor it for a client. The amazing thing about this was that I could do all of the work through social media right where I was in Illinois. I monitored social media and communicated with the client’s marketing department to increase fan engagement and reward fans during games. I continued this responsibility for football season and through basketball season.
Fast forward to February 8, 2013. My graduate program hosted a Sport Management Symposium that brought in notable professionals from throughout the sports industry. One of those happened to be the one and only Chief Marketing Officer of OHC, Tracie Hitz. Through all of these months, I had only ever communicated with her through email and Google Hangouts, so I was very excited to finally meet her in person. (see photo above - also included: Ashley and Kelby) As it turns out, there seemed to be a position opening up at OHC World Headquarters. As soon as I heard the news, I put together my materials and sent them in!
Only three weeks later, I had already packed up, made the 12 hour drive home with my dad’s assistance (he only drove about 10 hours) for the last time, found an apartment, and started my first full time job.
Thanks to our wonderful professors in the ISU graduate program, we had many opportunities to experience “real life” in the sports industry and network with numerous professionals. During my two years, we took trips to Chicago and St. Louis to take in games and learn more about what it takes to start our career. I noticed the one common denominator between everyone we met was how his or her careers had advanced to that point. They took advantage of every opportunity given to them. They would tell us how they were on track to go in one direction, and then one day, they started a conversation with the guy behind them at a baseball game and by the 6th inning, they had a new internship or job waiting for them. Looking back, I didn’t know that one phone call in September would change the course of my career, and possibly my life.
I did not take the typical path that most graduate students take. I always knew what area I wanted to work in, but I could never put a specific job title on it. I was a student-athlete, a public relations major, interned with ISU gameday marketing, was a graduate assistant at our athletic study center (academics), interned with a hockey team, and took my first job working at a creative agency. I took advantage of the opportunities presented to me, and although my experiences vary, I realize I can easily take parts of what I’ve learned from each of them and apply it to my job now. All of my past positions have given me the opportunity to talk and build relationships with many people as part of my job description. If you know me, or my mother, and brother for that matter, that is one thing we can do well: talk. (Thanks Mom).
I love it here at Old Hat Creative so far, and cannot wait to see what the future holds.
Until next time…
If you took a not so typical path to get to where you are today, tell me about it!
My life literally revolves around websites, well at least my work life. Everything we do is working towards our next project. The processes we have built are setup to make us better at our job. The funny thing to me is we established the processes based on websites we have built for everyone but Old Hat Creative. Now it is time to build a site for Old Hat…
Project Initiation: To me this was the most interesting aspect of building our new site.The last Old Hat site was completed before I worked for the company, before a lot of the people who now work here were here.Everyone who has any stake in the site, had an opinion about what it needed or did not.Features that were important (Random Animal Noises) and those that were not (I know he is disappointed but we did remove the Date with Geoff from our store).My job going into this is to be able to listen to what everyone wants and turn it into what everyone needs.Each division needs the website for a different reason and all of Old Hat needs it for the same reason.
Information Gathering: At this point we have heard a generalized description of what everyone wants.We know what is most important as a whole but need to drill down to why.Why does our CMO want to be able to send people directly to a page with our entire on site photo shoots?Why does my developer want to change the way we input and organize our client list?Why does Zac love those animal noises?
Within each change there is a goal that someone has in mind. My developer wants to change how clients are organized. Our CMO wants to be able to market easier. She wants to have a list of products we have easily accessible with quality images that explains why YOU might need that product. She wants us to be able to sort everything we do, quickly and easily. Zac really just likes animals… I guess.
As I mentioned before each request has an end goal. We may not always be able to give them exactly what they want but we can give them what they need. Maybe we do not give each product a page but give each page a sorting option. Allow people to pick and choose how they want to sort things so they can easily find the examples of products they need. Change the way we input content and clients so it is easier to build the database to hold all of that information.
Presentation of Concepts: Now that I have listened to everyone, it is time to start building this out.Dustin is incredibly important in all of this.He is THE web designer and had the opportunity to listen to what everyone wanted as well.He now has to turn all of these requests into something pretty.
This is where decisions start to get made and requests start to get culled. Some things are over kill. Why do we need to link to twitter four times and have a feed on the home page? Dustin is great at visualizing the site as we have these conversations and always produces something amazing. Unfortunately, his amazing design is not the end of the road because regardless of what he designs it still has to function. After he completes every design we sit down with our developers and walk them through how we envision the functionality.
This is the part of the process where there is the most give and take. We want it to look this way but it will hurt the functionality. Developers think in terms of programming and functionality, not always design. Development is always a chore and we want to make sure the design we use makes sense to the users, while functioning like everyone needs it to. In the end however, this is a project that we all get excited about. Rarely do we get the opportunity where our developers can do fun things. If you are reading this blog, you know Old Hat and you know that we have fun but a site like this is fun because it challenges our team. It gives them the opportunity to do something they never get to do and if there is a new programming technique that most website budgets cannot afford; they might get the chance to do it. Our developers always want to do something awesome but some times they have to be realistic.
Every website is different. No matter what, there is some different aspect that will change with each site. This is a big reason why we use Drupal. It is an open source CMS and allows our developers to build custom modules or take existing ones to make changes.
After the brainstorming, the planning, and debating it is time to present the first drafts of the site to everyone involved.
Revisions: I have a love/hate relationship with this step in the process.We talked with the stakeholders about what they wanted and planned for their requests.In a perfect world, we nail it, and there are no revisions.Pigs also fly, there are never tornados in Oklahoma, and Robert’s hair looks like that as soon as he wakes up.
Back to reality, there are always revisions, usually, about two rounds of revisions. Everyone has a vision of what their requests will look like and those visions may not match Dustin’s. Sitting down with the stakeholders at this point is good for everyone. We will walk them through the design, explain the functionality, and make sure we have included the important elements. Once we go over it, we take their revisions and go back to Photoshop.
Production of Deliverables: After we have concluded the revisions stage and have received the design approval, it is time to start programming.Before we start programming we usually sit down with the developers to map out how we will program the site.Talk about what aspects are most important and look at the time frame we have.
Programming for most websites is a four-week process. Programming for the new Old Hat site has been a seven-week process. Typically other projects come up in the middle and our developers have to bounce around but big projects always mean someone may be working on the same site for the next two months.
Once we finish the initial build it is time to start testing. There are entirely too many web browsers available. Of course there are the major players; IE, FF, and Chrome but then there are many other obscure browsers out there. We only test the two most recent versions of the major browsers. Fonts render differently in each browser. There are a few standards but you never know what IE is going to present you with. There is a reason you will NEVER catch a developer using IE. We still have to look at the site on different computers, browsers, and devices to make sure it looks good. We also have to go through the entire site on those other browsers to make sure the important content is available no matter how you look at the site.
Once the testing is done and we have checked for other errors we send the link to the client and have them go through the site. This usually causes us to go into another testing phase as we try to recreate any issues the client is seeing on their end.
Delivery (TODAY!!): Old Hat Interactive mostly delivers its products to the web.Launch day can be both exciting and nerve racking.Typically, I wake up at least once in the middle of the night before launch day, worried about some aspect of the site I forgot or we did not build.It is always a challenge to keep myself from calling a developer.That is part of the excitement of launch day.We get to help our clients display a new website to the world.Something we built will be visited by 100’s of people that day and our work will be tested throughout that time.We work with our clients to determine a time for the launch and make sure everything is setup properly.
Today we launch the new Old Hat site. It has definitely been a process. In the end we created something that should help everyone on our staff as well as our clients. Take a look around, see what you can find, and let us know what you think.
It has been a long time since I last blogged so I thought I would catch everyone up on my life!
For the first time since I was 10 I went skiing in March with Mark's family. I was forced to take a ski lesson but after a few hours I felt like I had learned everything I needed to know. 1. STOP 2. TURN
We stayed on the mountain at Crested Butte, Colorado which was an amazing experience. I had a few falls and one major wipe out but I didn't break my knee like Stevie did!
While I was in Colorado I visited University of Colorado, Western Athletic Conference and University of Denver. It was great to finally meet some clients that we don't get to see face to face. I loved watching the basketball games but more important the food in Denver was amazing!
Once I got home from Colorado I had a few days in the office then I headed off to California with Dustin and Stevie.
We had so much fun at UC Riverside and loved every moment in California. I had never been to California before so a few things shocked me as we landed. First was the smell of California which I later learned was the cow field next to the airport...no joke. Second was the people in California do not follow the law when it comes to driving. Crossing over five lanes of traffic in California was quite an experience! I believe Dustin, Stevie and myself all bonded on that trip.
Now that I have been in town for a few weeks it is now time to visit some family. My sister is going to have a baby in June and I am going down to Auburn, Alabama to help her set up the room. While I am in Alabama I will be stoping by Auburn University and Georgia State to visit clients on the opposite coast.
The next few months are busy with weddings, staff retreats, NACMA, and a new baby! It is going to be an amazing time!
My name is Dane. I'm a father, jazz musician, designer and intern extraordinaire - but you probably know me through my various interactions with or having to do with the pop machine here at Old Hat HQ. If not, go ahead and get acquainted: http://www.youtube.com/watch?v=MNM55hxMDl8
Yeah, that aired on local television.
One can see how I might not be the hugest fan of the office pop machine. But I understand that the blame for my predicaments can not fall squarely on the shoulders of an inanimate object. Surely, in the twenty some-odd hours I spend here every week boxing gnomes and posting videos of my slow but steady demise, I could find the time to stock the pop machine. But listen, there is a physical limit to the amount of soda you can fit in one machine, and it is far exceeded by my boss's daily lust for Diet Dr. Pepper. Some close to the situation have said that it's impossible for a mere mortal, given the tools I have been, to adequately satiate Zac's obsession with those 23 flavors. And I'm inclined to agree. Truly, I have never seen anything quite like it. It's as though some wizard at Dr. Pepper used a map of Zac's taste buds to complete his cauldron of calamitously addictive carbonation.
So you can imagine my initial fear when the soda machine was found to have destroyed all Zac's DDP this morning.
When the pop machine runs out, and I have to get sprayed in the face with Dr. Pepper- it's too hard to blame myself. And it's too easy to blame Zac's rampant DDP consumption. The pop machine is the perfect scape-goat, and this morning's debauchery (cleaned up by yours truly) should keep the office on my side for at least a week. Pop machine fail. Intern win.