Two weeks ago, you may have read how Old Hat has started a new venture by opening our first on-campus design studio at the University of Utah.

Luke and his trusty sidekick, Steve, are in Salt Lake ready to knock out super projects for the Utes. Here are their tails...tales.

During their first romp at the local dog park, Steve made his first puppy friend. Wally.

Luke and Steve then took some time to check out Game Seven. Steve still isn't sure what's more ridiculous: Lebron's cry-faces or Chris Bosh letting himself be mercilessly attacked by confetti.

Until next time--have a great week! 

-Luke & Steve.

I've been settling in Utah for the past couple days and haven't had the chance to send out postcards to family and friends. This city is bigger and more organized than most, so Steve (my dog) and I have been exploring. Ain't nobody got time for mailing things when they're exploring. So pretend this is a (long) postcard. This is what I would say:

Dear Everyone,

Hello. How are you? I am fine.

Salt Lake City is a really cool place. The city is vibrant and busy, but not so busy you become overwhelmed.

There is a lot to do here! Steve and I walked to where I will be working soon. It's only 2 miles from our apartment, but it requires climbing a hill with, like, 6 percent grade (or more) and rises up, like, 800 feet. I'm almost not joking here. We were exhausted about halfway up. 

There is a lot of shopping here, too. I visited the City Creek Mall and The Gateway, two large malls that are unique in their builds. In Oklahoma, we usually think of a mall as an enclosed space. But these malls were open to the air under various canopies and layouts. City Creek even has a mountain stream through it with retractable glass roofing! Fancy.

I went to the city park the other day to visit the city aviary. It's free of charge! It's a cool enclosure full of local and exotic birds. It's also home to a bird named Picasso who paints paintings for you. How cool is that?

We've visited a lot of local landmarks like the library and Temple Square. Pretty fascinating stuff. 

I've also covered the globe in terms of finding diverse food. And it's all been good. Wow.

So, yep. That's my time in Salt Lake City so far. Today, Steve and I have planned more walking. Not sure what we'll discover, but it's going to be fun.

Until next time,



Like a lot of people in this country, I have spent the last couple nights watching the Spurs vs. Heat in the NBA finals.  I am not a huge basketball fan but I grew up near San Antonio and watch the Spurs as much as I can.   

About midway through the first half, there seemed to be a rather random offensive foul call on Tim Duncan.  Before you jump ship and assume this is going to be a blog complaining about the officials from a Spurs fan who had to watch his team get smashed last night, stay with me.  What grabbed my attention about this is the way the ABC/ESPN handled the situation.  The announcer immediately made a comment about Bosh needing to write a check for flopping to the NBA and they went to commercial.  After the commercial they come back and are interviewing a former official about the play.   He quickly declared it was a great call and there was no need to question it.  Not surprisingly, the announcer made a quick comment about wanting to rebuttal and then they went too commercial.  The announcer was never allowed a rebuttal.  

Throughout the rest of the night they went back to the retired official to justify calls made by the other officials against both teams. A soft foul on Wade had to be replayed and discussed by the retired official so the fans believed in the call.  It became quite comical and it is something they have continued to do throughout the playoffs.  

Why am I rambling on about this?  Questioning the officiating of the NBA is nothing new but this attempt to involve the sideline crew and announcers came off as insincere.  How does this relate to Old Hat?  It made me think of all of the marketing plans that come through our office every year.  They come in all shapes and sizes, with teams trying figure out what they can do to get the attention of their fans.  More often than not it is the marketing plans that are laid out with the fans in mind.  The plans that genuinely take the interest of their fans to heart are the ones that are the most successful.  
Marketing is not about trying to convince your fans that you are thinking correctly or that you care about the fans experience.  Marketing is about actually caring about your fans experience.  Wanting to make sure they have the best time and want to come back because they enjoyed their day with your organization.  


Here at Old hat, we are basically an Apple company. You can look across the office and see a managerie of Apple products. Some iMacs here, Mac pros there. Kevin watching soccer on an iPad. I can't even count how many iPhones are. So, needless to say, a lot of us get pretty excited when we get to learn about the new stuff coming out of Cupertino. This week was the annual Apple WWDC (World Wide Developers Conference) in San Francisco. Maybe someday, Zac will let Tanner and me go so that we can get in on the action. Anyway, as expected, Mr. Cook and his cohorts delivered a plethora of new Apple hardware and software solutions. I am going to touch on a couple of the annoucements that have really caught my attention.



iOS 7

Now, as an app developer, the annoucement of the new mobile OS is a little annoying because I have to back to the drawing board on some app architecture. But as an end user, I am very excited. First, the astheics. To me, it looks very pretty, and very intuitive. I like the migration from glassy and glossy to the more flat look. The addition of the parallax (a technique that I am quite a fan of, as seen here) to the home screen, actually adds more depth to the device than the glossy Web 2.0 icons could ever deliver. Some people are complaining about the design of the new native app icons. Personally, I like the simplicity and to me, looks really good. Some features that I am looking forward to:

  • Slide anywhere to unlock
  • True multitasking with app preview
  • Airdrop
  • Control Center (A simple swipe up brings loads settings)

OS X Mavericks

First, I was a little dissappointed to learn that Apple wasn't sticking with the big cat theme. I am sure that there are at least a few more ferocious felines to be used, but I guess "Mavericks" will do. The design itself has pretty much stayed the same. The new independent multidispalys look pretty sweet. This means I can switch spaces on my dsplays independent of each other. Also, going full screen on one display will not affect the other dispaly. The new Finder feature seem pretty awesome as well. Tabs in Finder allows you to just need one Finder window. Very useful when needing to migrate files from one place to another. Tags looks to be pretty useful as well. This will allow you to "categorize" your files without the need to group them physically. Also really nice when tryin to find a file using spotlight. However, the features that I am most excited to see are the new power conservation features. Now, I am not enough of an electrical engineer to explain how all of that stuff is going to work, but if it will extend my battery life, and reduce wear and tear on my MacBook, I am all for it!


The new MacBook Airs are all small and cute and whatnot, but the new Mac Pro is one sexy beast.


Small. Shiny. Cylindrical. Black. Powerful. Somewhat breaking away from Appl'e usual design asthetic, this thing looks awesome. People keep likening it to a trash can or a coffee grinder, but to that, I say "Bah!". Really though, I think the day of big, bulky desktop computers is over, and this is machine that will help put an end to the beige box. Some people will complain about the lack of expandibility, but the beast has 6 Thunderbolt 2 ports. Expand it externally. The I/O is fast enough these days. Remember, it's 2013, not 2003. Maybe after we develop our next killer app, Zac will break down and get Tanner and me one of these.


Maverick approves.

Well, you'll probably be hearing from me later this fall when the new iPhone is anounced.

It’s that time of year again... the middle of June and I’m headed to either Dallas or Orlando for the NACMA convention. Having been as both a participant while working on campus in sports marketing and as a vendor during my time at XOS/JumpTV/NeuLion and Old Hat, it’s always been such a great opportunity for professional development. From the information and experiences shared at the sessions to the resources found in the collateral corner and exhibit hall, and the overall networking within the industry, I look forward to  NACMA every year! 

This year is no exception. Since a lot of the Old Hat clients that I work with will be at the convention, I’m excited to get to chat with them in person and just hang out as friends at the Old Hat Thirsty Poolside Thursday event on June 13. You can get more info on the event and how to win free drink tickets here Additionally, since I’m based out of Greensboro, NC, NACMA is one of the few times during the year where I get to see my Old Hat colleagues based out of the Norman and Chicago offices. 

I’ll be headed to Orlando bright and early tomorrow morning and I’m already looking forward to another great convention. Please stop by the Old Hat booth to say hello!

So, today it's my turn to write a blog. I've known about it for a while but haven't been able to think of anything interesting to write about. All day yesterday I kept asking myself "hey Jared, what are you going to write about tomorrow?". And all I could think was "pffft... I don't know." Then it dawned on me! I'll write about not knowing things.

Not knowing things is probably the one thing that all of us have in common.  There’s no shame in it. It’s a simple fact of life. There's a lot of things I don't know. Personally, when I don't know something, I try to work harder than anyone else to find out. But while I don't know, I just admit that I don't know. I don't pretend to know. I don't make stuff up and act like I know. I don't even try to convince other people that I know. I just say "I don't know". It's OK. After all, you can't really learn anything until you admit that you didn't know it to begin with.

Well, that's pretty much it. "I don't know" what else to say about that. (see what I did there?)

You know…NACMA! 

This year, we're doing it bigger and better so let us show you how we "Amplify the Sports Experience" at our booth, #427. In March, Old Hat launched a divisional rebrand; six divisions under one umbrella. We've always been six divisions, but now it's time for us to tell you our story through our 'hands-on' solutions catalog. This year's catalog features marketing campaigns for clients we visited on campus, creating a one-of-a-kind, hands-on experience including: the 12th Man Foundation, Cincinnati, Duke, WAC, Xavier, Martin Methodist, South Carolina, Akron and Miami. Whether you're interested in capture and productions, branding and print design or interactive and consulting, we've created a six step process to show you how each division of Old Hat will work with your department. 

On Thursday, June 13th, Old Hat will be hosting Thirsty Poolside Thursday at the Falls Pool Bar located at the Orlando World Resort. All are welcome but do you want to win a free drink? We'll be posting and hosting challenges via social media and at our booth from Tuesday through Thursday. 

During the travel days (Wednesday and Thursday) you can compete in our social media challenges by following @OldHatCreative and #OHAMPLIFY. The top 5 from each category will win a drink on Old Hat! Travel day challenges include:

1. People watching! It's addicting and the airport is the perfect place to do it. Find something that should NOT be amplified, snap a photo using Instagram and post to Twitter using #OHAMPLIFY. 

2. Jam out to your favorite song! Vine yourself bursting out the lyrics and post to Twitter using #OHAMPLIFY. 

3. CANNONBALL! Relaxing by the pool before heading into mad learning sessions at NACMA? Have someone snap a photo of you doing a cannonball, or any other type of splash, and post to Twitter using #OHAMPLIFY.

4. Road trip! Are you taking the road less traveled to Orlando? Aaron, Bethany, Hannah and Kelby are making the drive from Norman to Orlando starting on Tuesday and ending on Sunday. If you want to know, it's a 20 hour drive… one way! Give the crew something to laugh at by sharing your road trip photos on Twitter using #OHAMPLIFY. After all, you may need one after a long drive.

You can also win a drink ticket at our booth! Not only will the first 100 people to visit our booth #427 receive an official Old Hat University, home of the Fighting Gnomes t-shirt, but you can compete in challenges to win a cold one on us! Think you can eat more M&M's than we did for Michigan's 900th win? Can you run your hands through your hair better than Robert? Can you do a handstand with Hannah? If so, we'll see you on Thursday night with a drink on us!

HELLO! So having graduated with a Bachelor of Fine Arts - naturally, I went to art school. We had to have just about as many hours in art history as we did in actual art classes. Yes, some of the classes were miserable, but some were really interesting and I ended up loving them. I traveled abroad twice, each trip focusing on art history, traveling to many churches and museums to see the art in person that we had been studying in our classes. It really was incredible, but I'm getting off-topic. Basically, I can appreciate art, some mediums more than others, but I can appreciate them all to an extent. 

What I'm getting at here is that THESE PAINTINGS/DRAWINGS/SCULPTURES THAT YOU ARE ABOUT TO SEE ARE IN FACT, PAINTINGS/DRAWINGS/SCULPTURES, AND NOT PHOTOGRAPHS. I know it may be hard to believe, but IT'S TRUE! You're welcome for blowing your mind... 


Paul Cadden - Small drawing pencil on paper (artist shown in the first image)


Gregory Thielker - Oil on canvas


Lee Price - Oil on Linen


Ron Mueck - Sculpture, mixed materials


Kim Ji-hoon - Pencil


Pedro Campos - Oil on Canvas


Robin Eley - Oil on Belgian linen (CAN YOU BELIEVE THIS ONE?! There's a video of the plastic being painted in the link at the bottom of the post.)


Diego Fazio - Charcoal pencil


You can see quite a bit more here: Buzzfeed


Our lives are oftentimes not the culmination of a plan or method, but the result of chance. 

Some people believe it's fate while others believe they make their own luck. Me? I see my life as the unintended consequences of unexpected opportunities.

How else could I explain how I got here? Considering I entered college with pre-medical intentions, practiced journalism and writing for years, etc., etc. To put it plainly, I've done a lot for myself and my life has been well lived. (There are a lot of people I owe gratitude for this. I've not done it on my own.) 

And this journey thing sure isn't slowing down.

My life took an unexpected turn when I came to Old Hat and I'm happy to announce another big change for both the company and myself. 

Are you ready?

Starting in July, I will be operating from the campus of the University of Utah in Salt Lake City. 

From a business standpoint: A designer on location offers so many opportunities for myself, Old Hat and the Utes. There isn't much better than direct communication and cooperation in developing marketing strategy. The ability to have a designer in the midst of a marketing crew can greatly impact the quality and turnaround of campaigns and day-to-day material.

From a personal standpoint: I'm entering a new life chapter of challenges and growth. I'm a big fan of learning new things and adapting myself to new situations, but there is always stress associated with new frontiers. The opportunity to work far away from home will be interesting. I've never lived outside of a 100-mile radius of my birthplace and my journeys include only limited time outside of the state and country.

I could go more in depth, but this is a blog post, and there is a 99 percent chance I'd just be re-hashing my moving to-do list.

So what am I getting at here? A valid question for which I have a unclear response. 

The best I can say is this: I value opportunity and the chance to make a positive change for myself and others. I value the feeling of anxiety which keeps me up at night and allows me to fuel my purpose. 

And is there a lesson I can offer based on these observations? Well, someone more famous than me put it better:

"Two roads diverged in a wood, and I

I took the one less traveled by

And that has made all the difference." 

My road less traveled lies ahead. Although I regret not being able to travel both, I'm confident my choice in this opportunity will provide plenty of adventure.

The past few weeks in Norman have been quite interesting! I am sure many of you have heard about the torando that hit Moore, Oklahoma just over two weeks ago. The devastation that Moore has experienced is beyond words for the families that have lost everything. Norman experienced nothing to this extreme but we did have quite the storm on Friday.

This is the timeline of events:

5:00 pm

I had one of my good friends (JINA) come up from Texas to stay this weekend. I had a few people over and was ready to show Jina all the sights of Norman, Oklahoma

6:00 pm


7:00 pm


8:00 pm

Maybe we should take shelter.....nah! PARTY!

9:00 pm

By this time we were all having a good time at my house....duh! But we decided to listen to the news to make sure the torando was not headed for Norman. Once we found out it was just a thunderstorm with high winds we went back to the party!

10:00 pm

So this is when things got interesting. One of the party people went to the bathroom when we heard a strange noise. Everyone assumed this person had fallen off the toilet...that seemed logical.

10:30 pm

Someone finally went ouside when the power went off and noticed the large tree covering all of the cars.

11:00 pm

Between trying to find candles and removing a tree from the driveway the party slowly stopped. Two of the cars had significant damage but mine was fine! YAY!

12:00 am

Everyone headed out for the night once we cleared the driveway.

Friday night at 10:30 pm we lost power and have not had power since. I feel like I am camping in my own house which is odd. Everything is slient in the house, no running electronics or tv for backgroud noise. Our cell phones keep dying on us so we have to find places in town to charge them. As for keeping up with the news it was not until today that I was able to find out how bad the storm was in towns like El Reno and surrounding areas. A tree falling on our house seems very small compared to what other families are going through. I am very thankful that is was just a tree and a few dents in the cars that the storm caused. As for now we wait to see when the power will come back on....lets hope for Day 4!



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