Great staff photo, huh? Only, that's not us. And that will never be us. We don't wear power suits or ties. We wear jeans, t-shirts, ballcaps, athletic shorts... pretty much whatever we want. 

I was looking at our "About Us" page the other day and I couldn't believe how corporate looking I had allowed it to become. All our staff photos looked like we belonged in a photo like the one above. But that's not us. So I decided to spend my morning getting US back into our about us page. There are no major changes here but it's a much better representation of who we are than it was before. This page doesn't include our entire staff, by the way. Just the people you're likely to come into contact with when you deal with us. Though after spending some time working on this page, I think we probably need to get our entire staff on here.

Anyway, take a look at the revised About Us page.

Earlier this week, Ashley and I adventured to Kansas City to attend the 2nd Annual Sports Fan Engagement Forum.  Despite what it sounds like, this was not a forum where attendees return engaged to be married…sorry Mom.  Instead, attendees learn about engaging with fans in the stadium during games and at home during the offseason through various technological channels.

Although we might not directly deal with these topics and issues being discussed, our clients do.  It was very interesting to hear what these teams go through no matter if they are college, minor league, or major league teams.  I think learning more about what our clients are dealing with will help us create better solutions for them.

While in town, we were provided the opportunity to tour Sporting Kansas City’s soccer stadium.  What a place!  It was so nice, and every last detail was taken into consideration.  The carpet and interior in the suite level is black and white to represent the soccer ball.  The lower level – field level – has brown and green wall accents to pay tribute to the field.  Even parts of the ceiling/lights are hexagons to reflect the soccer ball.  

We also got to see the team’s locker room, which is fully equipped with Ferarri racing chairs for every player.  This chair is $4,000!!!

Overall, I’m glad that Ashley and I attended this forum.  We learned some new things, made new friends, connected with old ones, and had a lovely time. 

Here's a couple more pictures...

My obligatory #HandstandsWithHannah

Even Zac made an appearance to moderate a panel!

So yesterday was my day to blog, and I completely forgot because I got wrapped up in a new Old Hat Project that is really, really cool!  I am not going to say too much about it, but will give you a clue.  It involves neat logos like these:

So why to picture of my dog in the snow?! Because nothing is as cool as my dog in the snow!


Everyone is better than me in some way and from that is how I learn.  

That is one of my favorite quotes or sayings or whatever you want to call it.  When Tricia asked for life advice for her blog a couple weeks back, that is what I gave her. It comes from one of my grad school professors who really was a walking, talking quote book.  When I look over my notes from Doc Higgins' class, everything seems like a quote you keep somewhere that you see everyday, but for some reason this is the one that resonated with me the most. 

A couple months back I decided to take on a project for my family and honestly, my own desire.  My grandfather, who turns 91 today, never spoke much about his time spent in WWII.  I have blogged in the past about him because he was a big influence on my life, but that influence is not something I ever associated with his wartime experience.  However, ten years ago he got the motivation to tell his story and managed to write it all down.  The project I undertook was to type that out and get it in a digital format that I could preserve and back up.  The writings cover his time spent in Europe and centers around the Battle of the Bulge. The last section is a series of letters his father wrote to him while he was overseas.  I never knew my great grandfather.  For that matter, my father barely knew him as he died when my dad was ten.  These letters are the only connection I have ever felt with my great grandfather and I am so grateful to have them.  

How does any of this relate to the start of this blog?  Good question.  It relates because of what I have learned by reading the writings of a man who has been dead for longer than I have been alive.  I know there is so much to learn from our history and the great people that came before us.  I think I just never thought about learning from one of my ancestors in this way.  I am not a great writer but I do it often enough that I can occasionally write something worth reading.  I have had seven years of schooling to help me develop some skill.  I never thought I would read my great grandfathers words and be inspired by them.  I know enough about him to know that he graduated from Texas A&M, but my understanding of his life did not relay how well spoken/written he was.  

I have found that people who know the least about a problem have more remedies by far than the poor sucker who is trying to get the job done. 

From my limited experience handling organizations I have come to the conclusion that an administrative officer has a great opportunity, and even greater obligation, to study the men with whom he is associated and to have an honest interest in their individual welfares.  It is my conviction that if a man studies his fellow-men sympathetically, and not critically unless deserved, he unconsciously fits himself better to discharge his responsibilities.  

Those are two of the quotes from his letters that stood out to me.  The last one is similar to things we discussed in business management classes.  I am amazed by his insight and ability to nail his points with a far greater understanding than I thought a man living in Galveston, Texas in the 40’s would be able to do.  He had less schooling and far less opportunity than I did and yet he is by far more profound than I have ever managed to be.  

What is even more interesting to me is that I have managed to find tendencies in the way he writes that I have as well.  I am not going to tell you writing is hereditary, but it is amusing to me that the voice in his letters is similar to the voice I use when I write certain things.

Not only did reading these writings help me to learn about a man I never knew, it also allowed me to get to know a man I have known my whole life even better.  If anything, I have a true understanding of why I can be a smart ass and don’t always do that well with authority.  Thanks Grandpa. 

If you are still reading this you may be wishing I would wrap this up OR you could even be sitting here wondering if this blog is like one of those movies that you keep thinking is going to end and is wrapped up, only to have the scene switch and another story be told.  Almost there…

Next week Ashley, Hannah, and I will be attending the Sports Engagement Forum in Kansas City.  I am on a panel discussing digital fan engagement and there are several other sessions over the two-day period.  I am going to this as an expert to speak on a panel but there will be so many opportunities to learn.  We are experts at what we do at Old Hat Creative but that does not mean we are done.  We want to be your experts for all of your marketing needs and the way we do that is by continuing to learn.  Continuing to better ourselves, our processes, and our products.  Next week, three of us will embark on a trip to learn as much as we can, so we can continue to produce the work you need.  And if you happen to be heading to KC next week, let us know.  We would love to chat with you. 



Oh, and happy birthday!

Last month I downloaded a new app to my phone.  I had always heard and read many funny stories about the conversations people have on this app.  So I go to sign up.  First thing it does is ask for permission to access my Facebook.  I absolutely hate when things ask for my Facebook info.  This normally means that they are seeking to sell your private information to a third party, but then I read that it only needs access to my public profile.  I was like cool I'm okay with that, but then the app goes back and keeps asking for more and more permissions.  This erks me to say the least.  Anyways due to boredom, I go ahead and give them access so I can see what everyone is talking about.

I start reading people's profiles, and something starts to become a reoccurring theme.  In their profiles, people keep saying that they are a different age than what it shows.  I start thinking, why are they doing this?  Then I realize they are pulling the information from Facebook.  To protect their identities and personal information, people commonly lie when filling out their Facebook profiles.  I checked my profile to see what it said, and I was 19 years old according to the app, which made the app completely worthless to me at this point.  I updated my Facebook birthday to something a little closer, but now Facebook gives a warning that you are no longer allowed to change my birthday after this last time... So what did I do?  Yea it's still not the correct birthday.  A lot of this has to do with Facebook's actions in the past which has caused the majority of people to mistrust Mark Zuckerberg and Facebook as a whole.  So this app now is trusting false data for its functionality, leading to bad user experiences.

So what info from Facebook can be trusted?  Well mainly people's likes and shares tell the most about them.  Most people don't sit around liking and sharing stories they don't like.  Where as they commonly have fake birthdays and a lot of girls I know find it funny to change their names on Facebook, especially when using apps like this that require their name to work.

So why is this all important to you?  Well a lot of people believe that Facebook is the best way to collect information from their clientele for contests and such, but as commonly known to developers, the more information you ask for from the person, the less likely they are to tell you, and probably the less likely they are to tell you the truth.  You are better off finding fun more innovative ways like the 12th Man Challenge campaign to gather info from your prospects than Facebook, if accurate data is required.

Yesterday at our mid-year Staff Infection, Zac asked us to pick a project from 2014 we worked on or worked with that we really liked. This list could really go on and on as there are hundreds to pick from. A few projects mentioned yesterday are still being finalized and are almost ready for release - stay tuned as more great stuff is always coming out of this place! And like a parent with their children, it's hard to pick a favorite. But here are some of the highlights…


Zac, Kevin and Ashley - Fangage quizzes

These were designed for Oklahoma, Oregon, Texas A&M and Baylor plus one for Old Hat


Tanner - Varsity O Club website


Dustin and Stevie - Cincinnati video shoot 

Kelby - Exposure stories on our video shoots

Hannah - Various video shoots and visiting clients including traveling to some new places this year such as Wyoming or Central Arkansas

Deb and Robert - UNT Derby

A close second for Deb was the Wyoming football intro with time lapse of the Wyoming landscape

Jessica - Duke men's basketball floor projection

and here's a clip of the animation in action.

Huff -Texas Tech Fearless Fan campaign

Geoff - Georgetown men's basketball poster

Jared - Frisco College Baseball Classic logo

Tricia - Old Hat 10th Anniversary posters

Douglas - Utah Gymnastics campaign

Justin (me) - Florida State men's basketball media guide

Today we have our mid-year Staff Infection.  We will sit down as a company and talk about what we plan to do in 2015 and how we plan to accomplish it.  While this meeting always takes away an afternoon or two of work, I look forward to this day.  It is a unique opportunity that Zac gives his employees and something that helps us understand where Old Hat Creative is heading.  

In meetings like this we may have to deal with difficult decisions.  We may make them as a whole company or provide our input so Zac can feed off of that to make his decisions.  This can be difficult for anyone.  

I have found that most people have their own process when it comes to making big decisions.  I have also found that most people are willing to tell you about how they make difficult or important decisions.  To be honest, I do not think I have found a tried-and-true method for efficiently coming to conclusion on the larger matters in life.  If I had to explain it, it would probably be something like this: 

Step 1) Don’t get a full nights rest the entire time you are struggling with said decision.

Step 2) At least five times, think you have made your mind up only to have something remind you about why you should change your mind. 

Step 3) Stare blankly at a wall or a sunset or a tree or your dog until he comes over and hits you with his paw. 

Step 4) Ask lots of peoples advice but don’t really respond to what they say because you are deep in thought and make them feel like you are not listening. 

Step 5) Get mad at yourself for taking so long to make a decision and force yourself to finally decide. 

Step 6) Repeat all above steps in any order you want.

I am pretty sure that is not an efficient way to come to a conclusion, but it is what I find myself doing most of the time.  I probably change the order up quite drastically, but I am sure I cover each step in some form or fashion.  And that is a big reason as to why I enjoy Staff Infection.  We are able to get the people who care the most about our company in a room and hear what they have to say.  I do not have to go through my usual steps.  The thoughts and opinions that come out of these meetings are from people who have a vested interest in the future of Old Hat and we are able to do it in a setting where people are comfortable enough to speak their mind.  

Feel free to borrow or steal my awesome decision making steps above and be thinking about all of us Old Hatters as we get infected this afternoon. 

A lot of our readers or followers out there recently got a gift from Old Hat, Limited Edition Gold Pack Select Old Hat Playing Cards.  For me, it is a bit weird to be on a playing card, but it turns out they are pretty popular, well at least with my nephew.  Last week, I got a video of my nephew asking if his father had any more Uncle Kevins.  Weird at first, but then it made me laugh. 

So in effort to help Zac learn more card games and to teach our readers out there a valuable lesson, I present, Old Hat Go Fish…

Rules (guidelines or things that most people try to break when playing cards):

Five Old Hatters are dealt from the Limited Edition Gold Pack Select Old Hat Playing Cards.  You can choose to deal seven Old Hatters if you choose, but usually having that many Old Hatters in one hand can get a little awkward.  The rest of the neglected Old Hatters are placed in a pile in the center.  In Old Hat Go Fish you refer to this as the “Puddle." 

The person who goes first (Duey), looks at another player (Gnorman), stares at them a bit, and then asks for a specific Old Hatter.  The person (Duey) asking must have at least one Old Hatter in their hand to ask for that specific Old Hatter.  If Gnorman does not control any Old Hatters at the moment, he tells Duey to “go jump in a lake”, signifying that Duey can now steal an Old Hatter from the puddle or choose to jump in a lake.   At this point, everyone must stand up and turn around twice.  If the Old Hatter that Duey stole from the puddle is the same Old Hatter that he requested from Gnorman, only Gnorman has to turn around twice and Duey gets another turn.

Once the turning has been completed, the next person repeats the process.  If at any time, one player has managed to kidnap four of the same Old Hatters, then that Old Hatter is laid on the table in front of the kidnapper.  

The game ends when Robert gets frustrated and starts throwing cards or all of the Old Hatters have been kidnapped.  

I hope you enjoy playing Old Hat Go Fish but don’t worry the fun doesn’t stop there.  Check out the other games you can play with the Limited Edition Gold Pack Select Old Hat Playing Cards like “Try, try, to Slice My Eye” or the always classic “Lick Your Cards.” 

With the start of the new year there is always some time spent going over what happened in the last year.  Whether going over financials or marketing plans or the whole year in general the beginning of a new year can end up with a lot of talk about the previous one.  Even if you look through our blog over the last week there are quite a few mentions of 2014 and probably more than 2015.  

However, there is one thing that we did early in 2015 that is completely about this year.  We launched and released the information for this year’s Super Fan 5k.  There will be a few changes this year and a few new additions but it will still be the same enjoyable time as years past.  

Check out and get registered for this years race. 

On Thursday, I am headed to El Dorado (like tornado), Arkansas to visit my sister and her family.  My nephew turns five today and his birthday party is on Saturday.  I am a bit embarrassed to say that this is the first birthday of his I have attended.  He made sure to lock down my commitment early last year as he had already decided he wanted a soccer party.  It turns out his fondness of soccer comes down to my obsession with the sport. 

I love soccer and have since I was four.  The only reason I started playing the sport is because a doctor thought it might help with my asthma.  Then it turned into a way to keep me exercising between baseball seasons.   Add in the ‘94 World Cup and Fox replaying F.A. Cup games at random times, and I was hooked.  

My nephew has asthma but has not had soccer recommended to him to help.  His parents, both great athletes in their own right, couldn't care less about the sport, so I took it upon myself to make sure he was introduced.  He has owned Manchester United gear from the get-go and one of my first gifts to him was a blow up soccer goal and ball.  He loves kicking the ball around enough that I get a regular flow of soccer related videos that could make even the most ardent hater of soccer smile.  

Which brings me to a slightly relevant point for this blog.  How did you find your fanhood?   Or more importantly, how did your fans find theirs?  I find it interesting how I became a Manchester United fan.  Marketing.  I have supported them since I was nine or ten years old and came to support them with no family influence.  Around that time, United was at the beginning of a twenty-year period of dominance of England, and at times, Europe.  They amped up their marketing and distribution of television rights to all areas of the world.  On a Saturday morning in south Texas, I was able to stumble upon a replay of United playing in the F.A. Cup.  I recognized the club name from one of the teams on a video game and started watching.  A year later, I saw this goal and wanted to be Cantona.  Twenty years later, I spend money buying gear, follow the team on Twitter, pay to see them whenever I can, and deck my nephew out in everything United.  

It all started with a replay of an old game and some marketing.  I am a lifelong fan.  I am up early every weekend watching and I am going to give my nephew every opportunity to do the same.  

How are you reaching out to new fans?  How are you setting up the newest members of your community and making sure the seats will be filled in twenty years?  

A lot of this comes from your existing community.  Fans bringing fans.  That comes from the community you establish and the feeling of belonging that your fans bring to the table.  

At Old Hat, we Amplify the Sports Experience.  That is our standard line and that is what we pride ourselves in doing.  If you ask Zac why he does this, he will share a story or two about going to Oklahoma football games with his father.  Every sports fan has stories like this, some explanation of how they got to where they are in supporting THEIR team.  We want to help you create those stories.  We want to make sure there are fans with amazing memories creating even better memories in your stadium for the next 20 years.  We want to help you Amplify the Sports Experience.



Oh and Happy Birthday!


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