Soccer is awesome. I’ve been enjoying getting to watch some of the Women’s World Cup this week. I started playing organized soccer when I was in 6th grade and continued playing through high school. It seems fitting that I ended up interning for the San Jose Earthquakes (still called the San Jose Clash when I was with them) during my summers in college. I worked in the community relations department doing everything from coordinating player appearances to selling group and corporate ticket packages to even being the mascot at community events. It was a great opportunity and I learned a lot. One of the other interns and I did such a great job, they even added us to the team poster (or maybe we used a xerox machine and photos of us to add ourselves into it).


Now working at Old Hat, I’ve had the chance to work on some cool soccer poster projects as well. Here’s a few of my favorites:

It's almost time to start working on the 2015 fall sport posters and I'm looking forward to seeing what fun soccer projects I'll get to work on this summer!


It seems like a very simple question: What's one thing you've been wanting to try? For normal people that's a pretty simple question. You can apply it and rephrase it however you like: What's one place you've always wanted to vacation? What's one room you'd like renovated in your house? Name one entertainer you'd love to see live. Name your favorite dinosaur. For the record: Band of Brothers tour in Europe, kitchen reno, Dolly Parton, and Velociraptor. Did we just become best friends?

For designers and other people in the creative sphere oftentimes the hardest question to answer is: What's one thing you've been wanting to try? 

I get it. You want something original and cutting edge. You want to be the FIRST to do something big. You want to go VIRAL. Plus you think you want to give us the freedom to create whatever we want.

I can't fault you there. It's an innocent question, but it's also the worst question or direction we can receive when there's no other direction. It's probably my least favorite sentence to see in job notes. Don't get me wrong, I have ideas and Pinterest boards of cool things and new trends, but there are so many factors that come into play when you're creating. From a video perspective they can include: budget, deadline, school, sport, type of project (video: intro, commercial, historical, etc), length of video, time of year, number of cooks in your kitchen with differing opinions, featuring all athletes or just seniors or just top performers, featuring tradition, featuring brand new team, featuring new coach, coming off a great season, coming off a bad season, coming off a violation season, old fan base, young fan base, hitting or avoiding hot button topics on campus or the nation, celebrating an anniversary, celebrating an upcoming milestone...the list goes on and on.

So you can see the challenge of having the perfect cutting edge idea for the various combinations of factors. Not every cool new trend works with every factor of a project.

"What's something you've always been wanting to try for a 1:00 basketball intro?" Eek. And that's all of the information I'm getting. I mean if it was MY video and I was playing it for MY friends, and I'M the one paying for it well then I'd have the best ideas! 

I'd love to flip the traditional intro on its head. Maybe 30 seconds of something more artsy and dramatic (that does not include prepping for a game) that you don't see in an sports Intro and the last 15-30 seconds could have the traditional pump up sports things. Maybe they're just two different videos. Who knows? My video.

I'd love to go old school with some Aretha or James Brown era music.


I would love to film in a really unique location.

How crazy would it be to include Sia's dancer Maddie Ziegler in this video? Yeah. Pretty crazy, but it's MY video! (I haven't made my mind up in regards to Shia LeBeouf's dancing)

The point is, MY tastes are pretty eclectic and eccentric. I have all sorts of out-of-the-box ideas that I've been wanting to try, but they're not necessarily appropriate for YOUR specific fans, YOUR specific coach, YOUR specific team, this :45 video that's supposed to pump people up, etc. Giving designers direction doesn't inhibit creative work. Our job is all about collaboration. You give us some of the nuts and bolts of your team, your community. You tell us some of what makes your team unique and we figure out the creative awesome big way to make that obvious to the masses. 

Collaboration. Awesome.

First up, congrats to Old Hat client Duke on winning the National Championship last night. The leadoff photo is from my last time out there shooting for them. Mason Plumlee (pictured above) isn't there anymore, but his little brother still is. 

Here's some quick speedlinks leading into your Tuesday. Here we go...

• Federico Babina makes super cool illustrations of animals in the shape of architects' famous buildings. 


• Do you like court projection videos? Of course you do. But other industries are using the same technology to make cool stuff. Check out the video above from American Idol. 


• How about tintypes? Do you like tintypes? Don't lie, you probably didn't know what those were. Basically if you wanted to take photos like we were still in the 1800's, well that's what you'd do. Not sure I have the patience for it, but holy smokes is it cool. So props to her for making it happen. 

That's it for today! Come back next time for more.

Great staff photo, huh? Only, that's not us. And that will never be us. We don't wear power suits or ties. We wear jeans, t-shirts, ballcaps, athletic shorts... pretty much whatever we want. 

I was looking at our "About Us" page the other day and I couldn't believe how corporate looking I had allowed it to become. All our staff photos looked like we belonged in a photo like the one above. But that's not us. So I decided to spend my morning getting US back into our about us page. There are no major changes here but it's a much better representation of who we are than it was before. This page doesn't include our entire staff, by the way. Just the people you're likely to come into contact with when you deal with us. Though after spending some time working on this page, I think we probably need to get our entire staff on here.

Anyway, take a look at the revised About Us page.

So yesterday was my day to blog, and I completely forgot because I got wrapped up in a new Old Hat Project that is really, really cool!  I am not going to say too much about it, but will give you a clue.  It involves neat logos like these:

So why to picture of my dog in the snow?! Because nothing is as cool as my dog in the snow!


It's not every day that a coach reaches the 1,000 career victories milestone. That's why it was exciting to get to work with Duke on some projects to commemorate Coach K's 1000th career win. 

Commemorative Ticket: This was given away to fans at the first home game after Coach K's 1000th win. A larger version was also framed and signed by the Duke Athletic department and presented to Coach K as a gift.

Photo Gift: This sentimental piece highlighted Coach K's early years and was framed and presented to Coach K as a gift.


Newspaper Ads: These ran in multiple newspapers in North Carolina as well as in a digital magazine.

Billboard: A billboard to congratulate Coach K

Web Ads

We've been fortunate to work on some other Coach K projects in the past. 

Coach K's 900th Win Newspaper Ad

America's Best Coach Video

Coach K Team USA Video

We're looking forward to helping celebrate Coach K's milestones in the years to come!



Few people have had as much of an impact on the design world of the 20th century as Lella & Massimo Vignelli and Charles & Ray Eames.


From the Vignelli's instantly recognizable NYC subway signage


to the ubiquitous Eames's office chair

these individuals were responsible for the look of the last half of the 20th century. If you're interested in learning more about these folks, Netflix has two really great documentaries on each.  


Design Is One


Charles & Ray Eames: The Architect and the Painter


Happy Columbus Day! Do you realize how significant this holiday is? I don't think most of us do... but that's for another day since that's not what I wanted to blog about. I did, however, decide to toss in a couple nautical terms within my blog, in honor of Columbus.

Staying on the topic of history, I wanted to dive into some sports history for all the youngsters that missed out on possibly one of the greatest eras in sports design - the 1980s.

I was reminded of some really atrocious sports posters just the other day as Deb passed along some similar athletics posters from one of our clients (who will remain nameless for the sake of anemones). The posters were obviously inspired by the totally rad designs of the Costacos brothers, which is an interesting story in itself. They are responsible for possibly the worst-themed posters imaginable, which might also be one of the coolest compilations of sports artwork. It's so bad it's good, and that's what the 80s were all about.

I wanted to share a few of these, pacifically some that had no regard for political correctness. You couldn't get away with a few of these nowadays, in our hyper-sensitive society. And I am truly sorry if yawl are overly sensitive to comments about hyper-sensitivity.

I know history eventually repeats itself, and I can't wait until we start thinking designs like this are cool again. I'm also looking forward to repeating that really good day I had in the spring of 1992, but that's not for this blog. Now on with the 80s...


And here are a few that might not necessarily pass the "PC" test today...






Recently I’ve been asked by a few clients if we can do certain print projects. The answer has always been yes. With our top notch design team, we can design pretty much anything! While I enjoy getting to work on the traditional print projects we do like schedule posters, schedule cards, magnets, brochures, tickets and game programs, it’s also fun to get to work on some of the more unique projects that come our way. Here’s a few examples of some of the different kinds of projects we've been able to work on:

We created a seat tarp for the University of Delaware to use in an endzone of their basketball arena that still allowed space for the band.

We took the Junior Iron Dukes logo we created for the Duke Kids Club and applied it to a t-shirt design.

We created truck wraps for App State to use on a variety of vehicles.

We created branded XBox and iPhone skins for UCO to use as giveaway items.


We designed a version of Duquesne's mascot to use as a cut out for fans to take their picture as the mascot.

We created a variety of banners for the University of Utah to use around campus.



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