For as long as I've been working in athletics, this industry has always focused heavily on project work. Meaning, it is rare that you find an athletic department that engages a firm or a designer to be a strategic partner. Most of the time, it's more about finding a designer or firm that can quickly churn out random projects. While that type of partner may meet your short-term needs from an efficiency (time-to-market) standpoint when you need last minute help, it’s not a partnership that’s going to help you move the needle in a meaningful way.
Here’s why treating the external designer or creative agency you work with as a strategic partner helps you get the most bang out of your marketing buck.
1. They’re able to think strategically on your behalf. When your partner understands your strategic plan, they’re going to be a lot more successful in designing projects that help you achieve your goals. That’s because they’ll be more likely to ask critical questions (like why you’re doing the project, why a certain message is your priority, and why certain media channels have been selected) or already know the answers to those types of questions. This knowledge translates into work that delivers meaningful impact.
2. They’re more likely to get it right the first time. When you hand a designer or creative agency a random project, they often won’t be aware of what has worked for you in the past or the nuances of your brand. That makes it a lot harder for them to come back to you with something that really resonates with you and your fans or donors. When a designer or firm is familiar with your brand and your strategy, they’re better able to deliver something that meets or exceeds your expectations without needing a lot of edits.
3. Your brand will be more consistent. Even if you’ve used a particular individual or firm before, there will be a gap in their brand familiarity if you only rely on them in a pinch. That increases the risk that they’ll design something that isn’t entirely on brand. Inconsistent messaging disrupts brand momentum and degrades the trust of both your staff and your fans. When your firm or designer is regularly part of conversations about your brand and its evolution, they’re able to help you deliver the right message to the right people through the right channels.
Treating your external designer or creative agency as a strategic partner enables us to do what we do best: discover how to connect the department’s objectives to fans’ needs. It means marketing decisions are made based on the strategic plan and with attention to brand values and positioning, not just on a “how quickly can we get this out there” basis. These practices help to create a stable, trusted brand in the minds of staff, fans and the community.
Everyone seems to be talking about Snapchat as the hot new social media platform. Actually, it really isn’t that new. Snapchat first made an appearance in 2011. Let’s put some perspective around that. Remember the hit song “Friday” by Rebecca Black? What about the wedding of Prince William and Kate Middleton? The final installment of Harry Potter was released. Yeah, Snapchat has been out that long!
The platform has made some major strides the past year that have contributed to its growth. Here’s what you need to know about how Snapchat is growing up.
1. Millennials and Gen Z have gotten on board.
If you want to connect with younger generations, Snapchat is where it’s at. The platform is basically a glorified emoji creator, so it really resonates with consumers who have embraced the emoji trend.
Millennials and Gen Z use the platform to communicate with their friends in fun creative photos. If your brand wants to reach users via Snapchat, keep that in mind. Snapchatters want to be entertained, not sold to. If you decide to add Snapchat to your marketing mix, do it with content that leans into the fun, quirky aspect of the platform.
2. It’s not permanent.
Snapchat deletes all content after a 24 hour period. With social media being so prominent, a lot of users try to keep their channels clean and concise. The fact that Snapchat does the work for them has contributed to the platform’s popularity.
As a marketer this can be confusing. How do you maintain a channel that doesn’t have content on it? They key with Snapchat is maintaining a consistent presence and voice. NASCAR is a brand that currently does this well. They have a staff member who controls their Snapchat and is constantly adding new content.
Snapchat users love a fun, interactive geofilter because it’s a way of being in the moment in a particular location.
As a marketer you can log into the backend of Snapchat and draw a geofence around the area you want the geofilter to be placed. This gives marketers full control of the area in which the filter will be seen. You have to pay for geofilters, but they’re relatively inexpensive. Snapchat has adjusted its pricing to offer an annual plan that allows you to maintain a geofenced area and swap out your creative filter as often as you like.
If you have been hiding under a rock the past couple of weeks you might have missed Snapchats biggest update, the Snap Map. This new feature allows users to share their location on an interactive map.
Think of it as a way for users to find their friends and join in on their activities. Well, that is how Snapchat is selling it. With the initial launch there has been a lot of fear in “strangers” finding users. This is is not 100% verified because the map will only show your friends. So a random user will not be able to find you.
As a marketer this new feature doesn’t lend itself to you. There is no advertising you can do in this and we don’t see that happening anytime soon. What you as a marketer can do with this feature is see what hot events are happening around you. If you want to do some event marketing and be where a lot of users are, check the map and see the live hot spots. If a sporting event is happening you will see a red spot on the map, and if you click on that red spot you will start seeing snapstories. Don’t worry it doesn’t share Snapchat usernames, just the content you are sharing. This is your time to send staff to these locations to do some guerilla marketing.
Overall the platform is still focusing on the user and not marketers. That could change in the near future because Snapchat is now open to investors and with dropping numbers the platform will need to start pulling in more dollars. For now, enjoy the platform and don’t stress about being perfect with it.
The need for creative content has never been greater in the world of athletics than it is right now. From traditional media that have been around for years like posters, ads, ticket stock and billboards, to the newer forms of creative output like social media graphics, recruiting graphics and the beloved animated gifs, the new truth is this: you need designers. The problem is, many athletic organizations don't have experience hiring for that position. And they don't have creative directors that leading a team of designers that they can lean on to head that up. No, many times it falls to sports information directors, sport operations managers or marketing directors to hire for a skill set they do not possess. They know what to look for when hiring a coach. They know what to look for when hiring marketing assistants or sports info assistants. But hiring designers is tough. Hiring designers with an eye for sports is nearly impossible.
I've spent nearly two decades in athletics creative and for the past 14 years, I've hired or been a part of the hiring of a lot of designers, editors, animators and other creatives to help Old Hat develop top notch creative for the more than 150 sports organizations we've worked with. We have a process and we know what to look for (and not look for) when identifying talented individuals that know how to produce for sports. So here are some tips and tricks that can help you in your search for someone that can churn out all those social media graphics on signing day.
1. There's no "Eye" in Team - I've seen hundreds of portfolios and interviewed countless designers. Some of them are extremely talented. But an eye for design doesn't always equate to an eye for sports design. Sports design is a different animal and to succeed in this industry, you have to look at design a little bit differently. Most of the design world operates on a "less is more" philosophy. But I've always said that sports subscribes to the "more is more" design philosophy. So one thing to make sure you look for is someone that knows sports and has an eye for sports design. Some will have examples of that in their portfolio but for those that do not...
2. This is a test - No matter how talented they appear to be or how many examples of amazing sports projects they have in their portfolio, always send them a test project. Primarily, this shows me what they can do with a project from scratch. For all I know, their portfolio is full of ads they resized from another designer's template. So send them your logo, a few photos of your athletes, tell them what to create and see what they send back. You'd be surprised by how many designers that have amazing portfolios send back test projects that fall completely flat. If you get something amazing back from them, you're on the right track. But there are other things to keep in mind, like...
3. It's about more than talent - Talent can get you far but the sports industry is a lot more fast-paced than most. Sometimes we have to produce things with quick turnaround. Actually, that happens more often than not. And great designers have a reputation for wanting to take their time to get it just right. You also want to know how well they follow instructions, how well the can stay on brand and what their attitude is like when you give them feedback. So as a part of your test project, make sure to give them basic instruction on the design, but specific instructions on content. You want to see how the operate with creative freedom but you also want to make sure they can follow instructions. Give them a specific deadline and if they don't meet it, mark them off the list (bonus points for sending it early). Then, if you really want to get a feel for 1) how they are to work with and 2) how much they want the job, send revisions. At this point, you'll know if they have an eye for sports design, you'll know how good they are and you'll know how fast they are. What else do you need to know about them?
4. For love of the game - They might be good, they might be fast and they might have great attention to detail. But do they love sports? You're going to get a lot more out of them if they do. You want someone that gets excited by what they're doing for you. I always ask, "If you could get a job designing for any industry, what would it be?" or "What's the most fun design project you've ever worked on?" If their answer is that they want to work in the fashion industry or that their favorite design project was their cousin's wedding invitation, they're not for you. That's not to say that you can't get good work out of someone that doesn't love sports but if they're not passionate about what they do, the long hours, tight deadlines and coaches that change their minds 12 times are going to wear on them and their time with your organization will be short-lived. If you can find someone that has an eye for sports design, nails the test project, follows instructions, meets deadlines and absolutely loves sports... HIRE THEM. However, if you want to take it one step further, there's one more thing you can look for that will get you the holy grail of sports designers...
5. What color do they bleed? - This one is easy because you don't have to even ask them the question to find out the answer. Look at their resumé and see where they went to school. If they attended the some other institution, that's fine. They're probably worth hiring anyway. But if they list your school as their alma mater, that's one more mark in the W column for them because I can assure you that they'll pour themselves into their jobs even more if they have a pride in the organization they're working for. This doesn't work, of course, if you're hiring for a professional organization. But you can solve this simply by asking who their favorite teams are. Or simply look at where they're from. If you're hiring for the Pittsburgh Steelers and your candidate grew up in Dallas, they might not have the passion for the Steelers you want them to have. But if you find someone that meets all the criteria for a great sports designer and they went to your school or grew up in your town, you have a winner.
We Hire, Train and Consult
One thing to keep in mind is that if you still don't feel comfortable facilitating the hiring process, or if you'd like to have someone to train that individual prior to them taking their seat within your organization, is that Old Hat offers creative staffing services as a part of our mission to help sports organizations drive attendance to their events. We believe strongly that great creative can help fill the stands and we want to help organizations achieve that goal in every way possible. Therefore, we developed a program where we serve as your proxy to hire your creative staff. Here's how it works:
1. We Identify Candidates - We tap our network of sports designers we know from coast-to-coast to see who may be interested in a job in your organization. We also post the job on multiple creative job boards to get as large a pool as possible that are interested in working for you.
2. We Test Them - Over many years we have developed a number of test projects depending upon the job description and we put the candidates through the rigors to figure out who best meets the requirements.
3. We Interview - We narrow the pool based on talent and we interview them to see who would be the best fit.
4. We Recommend - Based on our tests and interviews, we submit a list of qualified candidates to you. You are the final decision maker on who gets the job.
5. We Train - As a part of our program, we bring your new staff member to Old Hat HQ to spend 2-4 weeks training under our design staff. We put them through a crash course in file management, project management, how to field requests, design tips and tricks, photography, motion graphics and more to make sure they are ready to roll when they begin working for you.
6. We Consult - The hardest part about being a designer in a sports organization is that often times, you're on an island. You're not surrounded by other creatives that you can learn from, bounce ideas off of, etc. It's a lonely gig. Old Hat solves this by being on retainer to answer questions, provide input and allow your designer to submit their ideas for feedback.
If you're interested in finding out more about our creative hiring services, download this PDF, email me at firstname.lastname@example.org or call (405) 310-2133 x118.
If you've been attending NACDA/NACMA regularly each year, you know that it's a lot like celebrating the new year for college athletics. We all make plans for the big event- even make resolutions about how things are going to be different next year, and after it's all said and done we're scrambling like we have every year past, just hoping we can stick to those resolutions we were so fired up about just a few weeks before.
Well NACMA has come and gone, so here's hoping that you're able to stick to your guns this year.
For Old Hat, this year's NACMA was a busy one. Besides the preparation and couple of days in the exhibit hall at the booth, we hosted our Chilla in the Villa on Sunday night, Zac had just released his new book If Not for Athletics so he was signing and selling those each day. We also held a session for social media/Snapchat on Wednesday. There was a lot going on, but we know that pushing ourselves for these few days pays dividends later. I think that's the mindset of everyone there and the reason we're all so exhausted by the time we get back home.
We've learned over the years that NACMA is the place we go to cultivate those relationships we've developed over the years and start forming new relationships. Sure, we want you to know about Old Hat and what we do, but that's just bonus for those that have never heard of us. The people we meet are most important: What we do for them will impact many other lives. That's what the world of sports is all about. If you don't believe me, just read Zac's book.
We understand that environmental branding is imperative in appealing to fans and is a game-changer in the recruiting process. We also know that big projects often mean big investments and sometimes big headaches! We wanted to find out more about the challenges you face when it comes to projects involving large-scale graphics, so we recently conducted a survey through our new company, Powerhouse.
Here are a few things we learned through the Powerhouse Environmental Graphics Survey:
1. You believe environmental graphics projects are effective.
Only 14% of survey respondents said that the environmental graphics projects they’ve done in the past 24 months weren’t effective at all. We’re not surprised, because large-scale graphics projects are a great way to influence the energy of student-athletes, administrators, donors and fans. The big question to ask yourself is: are your environmental graphics projects as effective as you’d like them to be?
2. You prefer local partners, but don’t always use them.
80% percent of survey participants agreed that using local printers and installers is an important consideration when creating environmental graphics. Pricing and creative design capability were the top two reasons cited for choosing to work with a supplier outside the local area.
3. Football and basketball rule the roost.
Not surprisingly, basketball and football facilities were identified as the main focus for environmental graphics investments. The environmental graphics used in these facilities were also seen as the most effective by survey participants.
For more survey data and insights, see the full survey report here.
We're not exaggerating when we say Ronald Semro III is one of the nicest guys in the universe. We first met Ronnie a few years ago as a part of Brad Wurthman's crew at Cincinnati. Since then, we've had the pleasure of working with Ronnie at the Air Force Academy and now SMU for the last year or so. As true friend of Old Hat, collaborating with Ronnie and his team is ALSO one of our favorite things (see #6). And that's not only because of his natural talent as a perfect test model on our photo/video shoots.
Even better, now that Deb and Hannah know Ronnie is a FRIENDS fanatic too, you know the FRIENDS references will skyrocket.
1. NAME: Ronnie Semro
2. OCCUPATION/TITLE: Director of Marketing at SMU
3. HOMETOWN: Aurora, IN
4. PREGAME RITUAL: As we all know, gamedays are hectic. I try to take a minute to reflect on a number of things, such as: all the work our team put into the event, how I got to where I am, and remind myself to have a bit of fun on gameday. Then I immediately go back to double checking everything.
5. FAVORITE THING TO SNACK: Cheez-Its
6. FAVORITE THING ABOUT YOUR JOB: Three aspects stand out. The first is being influential in creating memorable moments that our supporters cherish. The second is guiding those that look up to me and how I can help them attain their goals. Last but not least, working with our friends at Old Hat!
7. LEAST FAVORITE THING ABOUT YOUR JOB: The speed bumps we encounter that prohibit either progress or innovation.
8. HIDDEN TALENTS/HOBBIES: My hidden talents are so hidden, I’m unaware of them. As for hobbies, I’m a huge soccer follower and I also like to get out on the golf course.
9. ADVICE TO YOUR YOUNGER SELF: Speak up. Don’t allow outside factors to alter your thought process. Convey your ideas with confidence. If you aren’t willing to believe in them, how will others.
10. YOUR GO-TO KARAOKE SONG: You’re more likely to see me performing in the car next to you than seeing me on stage. Regardless of venue, the favorites would be: Friends in Low Places by Garth Brooks, Small Town by John Mellencamp, Ain’t No Mountain High Enough by Marvin Gaye & Tammi Terrell.
11. FAVORITE MOVIE: Toy Story
12. FAVORITE TV SHOW: Friends
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: I have spent far too much time trying to think of a witty answer for this question. The result is: N’Treble – as that’s exactly what our listeners will be thinking.
14. FAVORITE PLACE TO EAT: Penn Station
15. WHAT DO YOU ORDER THERE: Pizza Sub & Chocolate Chunk Cookie
16. FAVORITE DISNEY PRINCESS: Ariel – I grew up with two older sisters, meaning that I was always outnumbered when we voted on what movie to watch.
17. WHAT’S YOUR SPIRIT ANIMAL: Bear – Thanks to a quiz and some Google searches I’ve been able find out that the Bear stands for strength, confidence, solitude, and standing against adversity.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: I was rushing to get into my apartment on the third floor and my roommate who was on ground level had the keys. We both thought that it would be fine to toss the keys up so I could get in. We. Were. Wrong. Unfortunately, he had a cannon for an arm and the keys ended up on the roof. We had to build a contraption out of broom handles, duct tape, and a rake to retrieve our keys. It certainly wasn’t our finest hour.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: I’m currently finishing up Season 3 of Bosch. Please don’t reach out with any spoilers!
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: I would like to think that I would be working for a club in Major League Soccer.
When Pitt told us they were planning a Star Wars Day at one of their home football games this fall, and asked if we could help with some themed graphics, we knew we were in for a fun project. After collaborating on the design direction, Pitt went ahead and took some awesome themed photos for our design team to work with. Since we've been working on our GIF game (check some of them out HERE), we wanted to use these talents to make some of the images with light sabers even cooler by incorporating a glowing effect into some of the graphics.
Pitt was strategic in announcing this fall's Star Wars Day on May 4 (#MayThe4thBeWithYou) and released the graphics on different social media channels throughout the day. The result was a lot of excitement from their fans and Star Wars lovers alike!
We have had the absolute pleasure of working with some really talented Notre Dame Athletics Marketers over the years and Jasmine Cannady is no exception. This former Sacramento State Hornet student-athlete brings a different perspective to projects that not a lot of marketers possess. It's a definite positive. Plus, we're pretty confident she would own Robert on the court and that's just enjoyable to think about.
We're adding Jasmine to our weekly Grey's Anatomy Friday chat. Any suggestions on an appropriate hashtag are welcome (#FridayMcChats). Learn a little bit more about Jasmine Cannady in today's 20 Questions!
1. NAME: Jasmine Cannady
2. OCCUPATION/TITLE: Assistant Marketing Director, University of Notre Dame Athletics
3. HOMETOWN: Sacramento, CA
4. PREGAME RITUAL: NA
5. FAVORITE THING TO SNACK: Popcorn
6. FAVORITE THING ABOUT YOUR JOB: The people I get to work with and getting to watch my marketing plan come to life right before my eyes. If you are successful, you know. If you are unsuccessful, you know. Either way, you get measurable results that you can act on immediately.
7. LEAST FAVORITE THING ABOUT YOUR JOB: The fans. Ha! JK. I don’t have a least favorite. I truly love everything about my job.
8. HIDDEN TALENTS/HOBBIES: I love to read crime/murder mysteries
9. ADVICE TO YOUR YOUNGER SELF: Don’t underestimate your qualifications and abilities
10. YOUR GO-TO KARAOKE SONG: Drops of Jupiter by Train or Don’t Stop Believing by Journey
11. FAVORITE MOVIE: Big Fish by Tim Burton
12. FAVORITE TV SHOW: Grey’s Anatomy
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: IDK (no seriously, “IDK” would be the name of the band)
14. FAVORITE PLACE TO EAT: It’s a place in Sacramento, CA called Arigatos. It’s a sushi restaurant.
15. WHAT DO YOU ORDER THERE: Vegetable Tempura, the Dragon and Lion King Rolls and Miso Soup
16. FAVORITE DISNEY PRINCESS: Ariel
17. WHAT’S YOUR SPIRIT ANIMAL: Fox
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: When I was in high school I decided to ditch school one day and called myself smart by calling into the front office and pretending to be my mom to excuse my absence. The lady asked for a call back number and instead of leaving my cell phone number, I left my mother’s number. Needless to say, my called me about 20 minutes later asking why I wasn’t in school. Ha!
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: Mad Men, it’s an amazing show! You should watch it!
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: I would have either joined the Peace Corps or tried to join the California Highway Patrol as an Officer
Diana Pulupa, Brand Manager, Georgetown University Athletics, has been working with Old Hat for so long that she's got projects on our Archive server. She's definitely an OH OG. Robert added, "When we started working with Di so many years ago, she was just a young [bulldog] pup. And if you keep up with her on Instagram like we do, you'll realize she hasn't aged a bit. She's been a great client and advocate for Old Hat, so now... we lift our shot glasses and salute Diana!" Apparently, Robert is filling up shot glasses at 10 in the morning. But hey, it's for Di and Di is awesome! Cheers!
1. NAME: Diana Pulupa
2. OCCUPATION/TITLE: Brand Manager, Georgetown University Athletics
3. HOMETOWN: Bethesda, Md.
4. PREGAME RITUAL: Pray the printed materials get to the venue on time? When I was an athlete (a very very long time ago) my favorite pregame song was Ma$e “Breathe, Stretch, Shake.”
5. FAVORITE THING TO SNACK ON: Cheese sticks. My cheese consumption went up significantly once I started working with Barbara Barnes who hails from America’s Dairyland.
6. FAVORITE THING ABOUT YOUR JOB: Working on a college campus has (seemingly!) kept me young – at least I feel younger than I actually am.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Seeing rogue or unapproved use of Georgetown logos. Or a lack of Trademark – that TM means so much to me!
8. HIDDEN TALENTS/HOBBIES: I wouldn’t call it a “talent” but I do enjoy baking and cooking in general. It’s not uncommon for overly ripe bananas to be anonymously left on my desk so I can bake them into banana chocolate chip muffins the next day – and if we’re really good friends, I’ll even make custom muffins that either don’t have chocolate chips or added walnuts, etc.
9. ADVICE TO YOUR YOUNGER SELF: Take advantage of those glorious times in life when you can still schedule a nap during the day. I really miss naps.
10. YOUR GO-TO KARAOKE SONG: I like other people too much to ever actually do karaoke, but if this were a lip sync battle, I’m prepared to go with Nicki Minaj “Super Bass” if called upon.
11. FAVORITE MOVIE: Toss up between Top Gun, Mean Girls and 17 Again because all three are movies that, when on television, definitely get watched – no matter where in the movie it is.
12. FAVORITE TV SHOW: The Mindy Project
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: I’m not really a “share the spotlight” kind of person. However, the GU sports info office (more specifically, Ryan Sakamoto) once gave me the stage name Positive D. Pretty sure he was mocking me.
14. FAVORITE PLACE TO EAT: Medium Rare, Washington, D.C.
15. WHAT DO YOU ORDER THERE: Steak frites – the only thing on the menu!
16. FAVORITE DISNEY PRINCESS: Ariel … best sidekicks in Sebastian and Flounder.
17. WHAT’S YOUR SPIRIT ANIMAL: Mindy Kaling is my spirit animal.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: I have twice waited a full 18 months between oil changes in my current car. Somehow, my poor car is still kicking despite my attempts at literally driving it into the ground.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: 13 Reasons Why … it was all over the internet! Couldn’t avoid it. But right before that was re-binging Master of None – much more lighthearted and Aziz Ansari is amazing.
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Most likely a job in communications, just outside of sports.
We've had the great privilege to work with Chris and the Southland Conference for five years on everything from logos to printed tournament materials to commercials. We get to collaborate with Chris and his crew on a little bit of everything. He's a hardworking, thoughtful guy who puts a lot of effort into his creative messaging for the Southland and its student-athletes. At that's a lot of student athletes!
Chris provided us with a few photos to choose from, but we will always pick the ones with babies. Cute baby, Chris! He's a natural with the mic! It's always great to go visit him down in Frisco because they always find a new great place to eat. Speaking of which, it's about time for another visit...
1. NAME: Chris Mycoskie
2. OCCUPATION/TITLE: Assistant Commissioner for Television and Electronic Media at the Southland Conference
3. HOMETOWN: Arlington, Texas
4. PREGAME RITUAL: I pray silently during a portion of the national anthem. I started doing that as an athlete and still do it today, whether I’m at an event as an administrator, broadcaster or fan.
5. FAVORITE THING TO SNACK: Pita chips and pesto hummus.
6. FAVORITE THING ABOUT YOUR JOB: I love telling stories. Whether it’s through a short piece for social media, or a complete game broadcast on national television, I have a ton of opportunities to tell great stories about our student-athletes and coaches.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Budgets! If only money were infinite.
8. HIDDEN TALENTS/HOBBIES: Any talents I have, I make sure they are visible. As far as hobbies, I used to run 5Ks on a regular basis. But now that I have a son, my runs are a lot shorter. They involve happily pushing a stroller and stops at the neighborhood playground.
9. ADVICE TO YOUR YOUNGER SELF: Study more, eat healthier, do not apply for those credit cards and live within your means.
10. YOUR GO-TO KARAOKE SONG: My brother Kevin and I knocked out a killer rendition of “Baby, it’s Cold Outside” on my nephews’ new karaoke machine at Christmas last year. No comment on which part I sang.
11. FAVORITE MOVIE: Tie between Aspen Extreme and Inglorious Basterds.
12. FAVORITE TV SHOW: The West Wing. I am constantly watching old episodes on Netflix.
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Austin & the Blockheads.
14. FAVORITE PLACE TO EAT: Tommy’s on Thomas in Hammond, Louisiana.
15. WHAT DO YOU ORDER THERE: Bayou breadsticks.
16. FAVORITE DISNEY PRINCESS: I don’t have one. I’m sure I’ll develop either a love or a hatred for the princesses if I ever have a daughter.
17. WHAT’S YOUR SPIRIT ANIMAL: According to results of the quiz I just took on spiritanimal.info, my spirit animal is a deer.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: When I was 23, I was renting a house and needed something out of the attic. I had no idea I was supposed to walk on the joists. I fell through the ceiling, Clark Griswold style, but I grabbed hold of something and didn’t fall directly to the floor. Otherwise, I probably would have broken an arm, leg or my neck. The ceiling had a huge hole though, plus paint cans fell from the attic and destroyed the carpet below.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: The Man in the High Castle.
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: I’d probably still be chasing my old dream of being a big-time sports anchor. But I’m honestly glad that door closed and this one opened. I love working on this side of college athletics.