Every time my turn to blog comes up, I struggle to find something to write about. I have no problem just sitting down and writing when I want to, but for some reason when I have that “assignment”, I struggle. When I can’t think of anything, I start asking people for ideas.
Today Kelby told me I could write about the Southland Conference. Unfortunately, I have not worked on many of their projects and don’t have a great depth of knowledge about the conference. This led me to Robert’s office to ask him about the work we did for them. Robert asked why I was going to blog about Southland and that led to a conversation about why we have a blog.
Old Hat had a blog before I got here. It was something I inherited and was told to manage but it was not something that I brought to the table. So why do we blog?
If you look at Robert’s blogs you might think his purpose to blog is to show you what artistic project he has been working on over the weekends. If you look at Zac’s blogs you think we blog so he can talk about how he has developed his management philosophy over the years. If you look at my blogs you probably think our blogs are made for some one to aimlessly ramble.
The more I think about this, the more I think that is the point. We are Old Hat Creative. We are a full service marketing agency. We have six divisions and we have some personality. That is the point of our blog. We want you to get to know us. We want you to trust us and we want you to understand the company that produces all of the work that we do. Robert may blog about his kids, but that is who he is and who he is, is a VITAL part of Old Hat Creative. Deb may only blog about video work we do, but that video work is one of the biggest reasons Old Hat is known in the industry.
When you read our blog, I hope you enjoy it. I hope it shows you the amazing work we do and the amazing people we have who produce that work.
Think we should blog about something else? Let me know @kk13cball
That's a photo of Sir Richard Branson giving the thumbs up to Getty Images new decision to make 35 million of its images free for non-commercial use. This represents a serious shift in how one of the the world's largest photography agencies is approaching the appropriation of it's pictures.
Are you a teenage girl who wants a photo of Prince Harry for your ITOTESLUVROYALS blog? (Not an actual blog...at least I hope not.) Go to Getty and get one from his latest public appearance.
Want to put up a pic of Malin Ackerman for your Oscar's blog? Be my guest.
Things are changing people. If you want a much better rundown on what this means for Getty and for the web then I suggest you check out this article here.
Fortunately, it's not just in my MIND that I'm going to Carolina. I'm actually going there. I'm going there in my mind too. I mean, my mind will be with me while I'm there. But so will my body. And my wife's body. And her mind. So just to recap, both the minds AND the bodies of Zac and Holli Logsdon are going to Carolina.
Now that we've established that, let's talk about why. One thing I've learned in my time on this planet is that people in the Carolinas are more educated than anyone else in the country. If you're not from this area, don't be insulted. I'm not from North or South Carolina either. And I've conducted no scientific study upon which to base this opinion. This statement is based purely on the fact that there seem to be more major universities in this area than anywhere else in the country. Again, ZERO research went into this but the fact is, I'm heading out to Charlotte, NC in a couple of weeks and I'm going to be able to visit 12 of our clients' campuses in a 7-span.
One of the great pleasures of having the job that I do is that I get to visit college campuses. I absolutely love getting to meet the people we work with, see their campuses and facilities and also see the work we've done for them displayed around their offices. It's rare that we actually get to see the billboards, posters, intro videos, etc. printed, hung and shown. Over the past many years, Old Hat has just kept adding and adding clients from North and South Carolina. With the latest additions of Clemson and ECU, my wife and I decided that it was time we get out there and see how many of them we could visit.
Here's the list of campuses we plan to hit during the trip, in the order we're going to visit them. Make sure to follow me on twitter @zaclogsdon to see lots of photos from our #OHCarolina Tour.
3. Presbyterian College
4. South Carolina
5. College of Charleston
7. Wake Forest
8. High Point
10. NC State
11. East Carolina
I was really hoping to be able to get up to App State as well but I don't think it's going to work out. Still, 12 clients in 7 days is a lot. Really looking forward to meeting the clients I've never met in person and seeing those that I've know for a long time.
We recently had the opportunity to work with Clemson on two unique baseball videos.
The first project Clemson wanted us to create was a 2-minute video that showcased the rich history of the Clemson baseball program along with the team's current success. This would be done by using a variety of photos, video footage and radio calls supplied by Clemson combined with cool graphic elements created by Old Hat. We decided to use two different songs for the video. One to use while showcasing the program's past accomplishments, and one to use during the more current team highlights. The end result was a powerful video of the history of Clemson baseball.
The second project Clemson wanted to create was a 1-minute video that focused on the tight-knit community of Clemson, the University and the baseball program. Dustin and I traveled to Clemson to shoot footage of the town, campus and baseball program. We worked with Clemson to compile a list of locations and scenes to shoot while there. Additionally, Clemson worked with the University to gather stock footage of the campus for us to use as well. For the video shoot, we spent one full day on campus shooting things like staged shots of the baseball locker room, landmark buildings and businesses around town and campus as well as time at a baseball practice to help capture the family feel of the team itself.
Once we had all of the stock footage and content from our video shoot secured, we were able to create a unique video that captured the community feel of Clemson and the baseball program.
We had a great time working with the Clemson marketing and baseball crew and are excited to cheer on the Tigers this season.
If you saw my posting on Twitter or Facebook yesterday, you know that yesterday (February 16, 2004) was Old Hat's official 10-Year Anniversary. We had our party a couple weeks ago but yesterday was the official date. Ten years ago yesterday, yours truly was sitting alone in a tiny office at 763 Asp Avenue on Campus Corner in Norman wondering what the hell he had gotten himself into. I remember spending about $150 on office supplies and worrying that I couldn't afford it. I remember negotiating my $350/month rent and being sick to my stomach that I wouldn't be able to pay it. And I remember having a LOT of free time.
It seems like forever ago and it seems like just yesterday. We occupied about 100 square feet back then and now our office space is about 5,000 square feet. One employee and now 28. One Apple computer and now more than 30. One client and now more than 90. The only thing that has decreased in the past 10 years is the number of hairs on my head. In celebration of our 10 years in business, I have decided to make a list of the Top Ten things I have learned over the past 10 years (about running a business, that is).
10. Don't be a flake - I feel like one of the primary reasons we have had success is because we actually do what we say we'll do. So many creative agencies are known for missing deadlines, being unavaible, etc. But our focus has always been on giving our clients what they want as quickly as possible.
9. Always say yes - Sometimes a "yes" should be followed by a "but"... but we always try to start with "yes." Yes, we can turn that project around in a less than desirable time, BUT here are the restrictions and/or it's going to cost more. Yes, we know how to do a website that does that. Yes. Yes. Yes.
8. Slow and steady wins the race - I think that some companies simply grow too fast and don't take the time to build a proper foundation that can handle their success. Old Hat has definitely grown rapidly but we've always limited our growth to what we felt like we could handle without sacrificing the quality of our work and of our customer service.
7. Give back - Take some time to do something to give back to the community that allowed you to prosper. We have done an annual fundraiser every year for the past 5 years and it's not only the right thing to do, it's a great team-builder and gives your staff something to rally around.
6. Say Thank You - To everyone that does anything for you, say thank you. Over and over and over again. Thank your clients. Thank your staff. Thank your janitor. Be grateful for what you have and you will have more of it.
5. Have fun - It's hard enought to get through a workday without also feeling like you can't have any fun. Take some time out and do something fun during the day. I don't think we do this enough but we should.
4. Red and Black - If you're running a business, learn how to manage finances. I've blogged about this before but I can't stress the importance of this enough. For 7 years, I really didn't have anything to do with our day-to-day finances. But I was finally forced to learn it and the past 3 years have been by far our most successful because of it.
3. Rotten Apples- The single most important factor in the success of any company is the people it employs. Find good ones and do everything you can to keep them. Identify the bad ones and allow them to find a different opportunity outside the company. One bad apple can definitely spoil the bunch.
2. Read y'all - Another thing I've blogged a lot about. Read! Learn from other people that have been successful. Learn from their mistakes. There are hundreds and hundreds of books out there that tell you how to effectively run a business. If you don't read them, you have no excuse for failure.
1. Be Ridiculous - Less than 4% of small businesses ever make it to 10 years. That's because in order to succeed you have to be absolutely ridiculous about making yourself succeed. Be ridiculous about customer service. Be ridiculous about over-delivering on promises. Be ridiculous about providing the best of whatever it is you sell. Be ridiculous about how you market yourself. For 10 years, Old Hat has been ridiculous. And our goal for the next 10 is to make the first 10 look like child's play. We were just getting warmed up for those first 10 years. The next 10 are going to be ABSURD.
Thank you, thank you, thank you, THANK YOU to all of you that have made the past 10 years possible. I'd list out everyone that has contributed to our success but there are too many to name. You know who you are. And know that I'm looking at you when I say:
What do you know about Old Hat Capture? My guess is probably not very much. Here at Old Hat we've been known for a long time for our print work and maybe more recently for the video work we've been doing with Old Hat Productions. In addition to that stuff we have 4 other divisions that cater to the needs of athletic departments. Those would be Old Hat Interactive, Old Hat Branding, Old Hat Consulting and, finally, Old Hat Capture.
(Above - Old Hat's 6 divisions, of which Capture is the coolest of course.)
Since I, Dustin (Hello World!), am in charge of our Capture division I wanted to take this opportunity to toot our own horn and make sure the word gets out. WE TAKE PHOTOS AND SHOOT VIDEO!!! I think it's common knowledge but invariably we have clients inquire about it who don't know we provide this service.
Old Hat Capture is the division of our business that is tasked with going on location to Universities and taking photographs and capturing original video content. We take photos of student-athletes, coaches, administrators, locations, mascots, equipment, etc. Basically we'll photograph pretty much anything.
We also shoot the same things for commercials, intro/hype videos, player features, development videos and more. We have loads of experience making your stuff look awesome and a professional staff on hand to facilitate the process from Capture to delivery.
How do we do it?
Here's an example. A typical Old Hat Capture job might involve a client getting in touch with us to shoot an intro video for their football program. First we chat with them about ideas for the shoot. They might have an idea in mind already, or they may ask Old Hat to come up with ideas.
Once an idea is created we figure out logistics like a shooting date, the size of the crew, equipment needed, shooting schedules and more. This planning process can take as short as a few days or as long as a few weeks. When there's enough time prior to a shoot we'll create a production book that includes all of the above and additional resources like storyboards and shot lists.
(Above - Shoot Production Books)
Once we're on site we'll work with our marketing or development contacts to capture the shots we need and then bring that footage back to Old Hat world headquarters in sunny Norman, OK.
At that point we'll turn the footage over to our editors and animators and discuss where the video needs to go to reach a finished product. If we've shot photos on the trip then we'll do basic corrections or more extensive Photoshop work to get them ready for any print production work we may be doing with them or to ship them back to the client.
We're constantly working on new stuff with both our photography and our video work and we have experience working within all kinds of budgets. So feel free to give us a ring and discuss your next video or photography project today!
In my last blog I talked about how Dustin and I went to ECU to shoot video footage for a new strategic plan campaign for ECU. The campaign was centered around the word Undaunted. We worked with ECU to create a strategic plan publication, a 3 minute video, 1 minute video and :30 commercial all showing what it means to be Undaunted as an ECU Pirate. Well, now those projects are finished, and they are awesome!
The publication oulines all of the components of the new strategic plan and mission statement.
The 3:00 video is the main video for this campaign. It features ECU student-athletes, coaches and administrators talking about what Undaunted means and shows the excitement and core values around being an ECU Pirate. The 1:00 video is a condensed version of the 3:00 video that can be used by ECU at speaking engagements to get the crowd excited about Pirate Athletics and help start the conversation about the new strategic plan. The :30 commercial was also edited from the main 3:00 video and has been strategically placed on TV to correspond with big sporting events in the area.
We were excited to be a part of this campaign and are looking forward to cheering on the Pirates in their continued success!
Saturday night was a great night! Thank you to everyone that came to celebrate Old Hat Creative turning 10 years old. We had a great time, and are SO thankful for everyone that lets us create and gives us a job to do every day. We love working for you and can't wait to do it for another ten plus years! Here are some photos from the night!
It is Friday January 31st.Today, we are getting infected.
As Zac put it, he spent all day yesterday getting infected and today he is going to infect us.Staff infection is normally done sometime in May as we gear up for another busy season in college athletics.This year we are doing an extra infection as we gear up for the Duey Does a Decade party.
Are you coming to the party?
Don’t be that guy.Don’t be the one that has to hear the stories about the party and only live vicariously through our twitter feed.Come on, no one wants to be that guy.
I will be there.Duey will be there.Gnorman will be there. Nick Lachey might be there.Ashley and Jessica will ACTUALLY be here.IN PERSON.It’s a crazy world we are living in…
You do not want to miss this party.Worried that you forgot to RSVP.Don’t.Just go here
There is nothing like spending time with your entire family, cheering on your favorite sports team! (Okay I know I shouldn't have a favorite when it comes to clients, because you are all so awesome, but I have waited my entire life for OKC to have a pro sports team, so yeah I'm a little biased.) Add a come from behind win at the Peak and Kevin Durant being unstoppable and you have a night to remember! I'm a little surprised I still have a voice this morning. It's an atmosphere of excitement and celebration. No matter what, the fans stick behind the boys in blue, even when being down in the double digits for most of the game. Only thing missing was a nice spark plug from Westbrook, but he will be back real soon (I hope). And maybe Harden, he's still one of my favs, pardon his Lebron-ing (flopping) on the court.
So how have the Thunder built such a commanding atmosphere when it comes to sports. I'm not going to lie two big pieces to their success for fan-tasia here has been KD and an environment ready to shoved into the national spotlight with our first pro team. But there is much more to it than that, and it comes into play with Scott Brooks' team philosophy. The Thunder players commonly go out into the community and meet people. They offer help when they can, even sometimes wanting to remain nameless in times of need. They are our team, and they play their hearts out for us. Throw in Rumble and Thundergirls appearances and you don't have to go far to see the team's impact on your family and friends.
Now when I see colleges wanting to reach this kind of community support, I run into a problem. I don't know the players. I have no real connection to the team except my alumni, which unless you are St. Gregory's University in Shawnee, OK, you are not benefitting too much. I rarely hear about players going out into the community. I may know some of the coaches (Bob Stoops, because it's pretty hard not to know him around here and he went to the same church as me), but other than that I'm at a loss. I understand these players have busy schedules (I remember my days playing ball in college), but there are times when it can be done. People want to associate with the team. They want to know who they are cheering for. Every now and then a player comes along with a catchy nickname (Johnny Football, the Bell-Dozer) and people began to root for these players just because they begin to know them.
I think the University of Miami realized this when they had us build their basketball site in 2012 (http://miabasketball2012.oldhatarchive.com/). [The site has been archived and the videos will be there for the next few days.] Using videos [created by us I might mention. **wink** **wink** ] they wanted to introduce their players to the community. This is a great idea, but it is only part of the step needed. Think about Tim Tebow. People all over recognize him for not only his pose and the sill internet fad that followed, but for his work off the field. You would hear about him going to visit kids in the hospital and such. This makes him more than just someone people see on tv and the internet. They view him as a genuine person. And the people he meets commonly become life long fans or maybe even friends. The same can be said for KD. Yea he's brilliant on the court, but we get to see his other side from time to time.
Now you also have to be careful not to cross the line of doing things just for the publicity. If you always have cameras around every time you do something good for the community, it may come off as shallow. Yes it's ok time to time, but people know when you are doing something just because it is required, and when people truly care. And that is a challenge to all sports organizations, but accomplishing it can take your program and it's support to the next level, to the Thunderous applause and cheers of Loud City.