In this case? A lot. Let's break it down. 

This was a still pulled from a video shoot for Men's Basketball shot last year at the University of Cincinnati. 

The shoot was done in a darkened practice gym. All of the light in the photo is coming from Arri 650's that we setup. We turned off all of the practical lighting and started with a blank slate. 

One of the big components of this shot was the smoke. We had 3 smoke machines working to create the hazy atmosphere. One smoke machine was underneath and behind the basket. We had additional smoke machines off to each side. 

A key thing when you're putting smoke in a shot is that you have to light it to see it. If we smoked up a dark gym and didn't light the smoke properly then you would barely be able to tell it was there. In this case we had 4 Arri 650's behind the basket to illuminate the smoke, the basket and the player when he came into frame. 

We also had 2 Arri 650's off to camera left to light the area where the action was taking place. Without the 2 lights to camera left you would see just a silhouette of the player and you'd lose the detail of seeing the graphics on his jersey, facial expressions, etc. 

Since we were shooting at 120 frames per second we needed a lot of light in the shot. A fast frame rate vs. a standard 24 or 30 frames per second means less light hitting the sensor per frame in the same amount of time. The Arri 650's gave us just enough power to light a large area of the gym floor and still get the background to fall away to black. We couldn't have pulled off this shot with less powerful lights. In fact, 1000 watts per light would've been even better. 

This was the setup for almost all of the shots we included in the following video. Thanks for coming by!


I always blog about Capture stuff when I'm on here and today is more of the same.

We recently made a trip out to Tulsa to do some stuff for their football team and we're excited about the results. Here's a quick timelapse of the shoot. 


And here's an Exposure story from the trip. 



Golden Hurricane Capture Session by Old Hat Creative on Exposure



Great staff photo, huh? Only, that's not us. And that will never be us. We don't wear power suits or ties. We wear jeans, t-shirts, ballcaps, athletic shorts... pretty much whatever we want. 

I was looking at our "About Us" page the other day and I couldn't believe how corporate looking I had allowed it to become. All our staff photos looked like we belonged in a photo like the one above. But that's not us. So I decided to spend my morning getting US back into our about us page. There are no major changes here but it's a much better representation of who we are than it was before. This page doesn't include our entire staff, by the way. Just the people you're likely to come into contact with when you deal with us. Though after spending some time working on this page, I think we probably need to get our entire staff on here.

Anyway, take a look at the revised About Us page.

Each year on February 14th, many people exchange cards, flowers, gifts and other tokens of appreciation with their loved ones. With today being the 13th, and the last day for some of you men to rush out and pick up something last-minute, I would be remiss if I didn't mention it to lead off the blog today. 

However, this blog is not about love. No, it is about...PHOTOGRAPHY. That's usually what I write about and today is no exception. 

I want to lead off with a very cool project by photographer Vincent Laforet. His series of photographs of major cities from the air is something I've been very interested in since it came out just recently. He first did one on New York City that got a lot of attention. Next he did one on Las Vegas. It looks like his series will continue with more cities in more countries in the months to come. I can't wait to see what comes next. 

One of the reasons I'm so excited about Vincent's project is that I had the opportunity to shoot some aerial photography myself this past year. For our football shoot at the University of Central Arkansas we went up in a small plane to get some shots of their football stadium from above. 



Dustin is about to fly over Estes Stadium to capture aerial video! #uca #gobears #ohcapture

A photo posted by Old Hat Creative (@oldhatcreative) onAug 14, 2014 at 12:33pm PDT

Aerial photography presents a lot of challenges to the normal photographic process and I'm excited to be able to do more of that type of work in the future. I, for one, will be keeping a close eye on Vincent's project. Do yourself a favor and go check it out.

You may remember us talking about our recent trip down to SMU's campus to take photos of the new football staff. SMU has utilized a lot of those on their new football site for Coach Chad Morris at We didn't have anything to do with the site, but we think the staff photographs look pretty good! 

Have a great weekend!


Yesterday at our mid-year Staff Infection, Zac asked us to pick a project from 2014 we worked on or worked with that we really liked. This list could really go on and on as there are hundreds to pick from. A few projects mentioned yesterday are still being finalized and are almost ready for release - stay tuned as more great stuff is always coming out of this place! And like a parent with their children, it's hard to pick a favorite. But here are some of the highlights…


Zac, Kevin and Ashley - Fangage quizzes

These were designed for Oklahoma, Oregon, Texas A&M and Baylor plus one for Old Hat


Tanner - Varsity O Club website


Dustin and Stevie - Cincinnati video shoot 

Kelby - Exposure stories on our video shoots

Hannah - Various video shoots and visiting clients including traveling to some new places this year such as Wyoming or Central Arkansas

Deb and Robert - UNT Derby

A close second for Deb was the Wyoming football intro with time lapse of the Wyoming landscape

Jessica - Duke men's basketball floor projection

and here's a clip of the animation in action.

Huff -Texas Tech Fearless Fan campaign

Geoff - Georgetown men's basketball poster

Jared - Frisco College Baseball Classic logo

Tricia - Old Hat 10th Anniversary posters

Douglas - Utah Gymnastics campaign

Justin (me) - Florida State men's basketball media guide

Hey blog readers! Here are the things I've been checking out lately. 

• Vany Ringlight - "You will get THE BEST light source ever made for a mobile device." Sounds interesting right? I'll be keeping an eye on this to see what happens. I do like the look of a ringlight in certain occasions. Most selfie pics that are shot in low light indoors somewhere could really benefit from something like this.

I've used a large ringlight before on some shoots and you can see an example of what that looks like below. It's a very flat light that comes in from the front and has a very specific look. 


• Sports Illustrated fired the rest of their staff photographers yesterday. I'm not sure what this says about where things are going but they're definitely changing. On the plus side, if they need shooters they know where to find us here at Old Hat Capture!


• This made our twitter feed and up on YouTube but now I've embedded it for you loyal blog readers. 


Here's a timelapse video of our latest shoot with SMU's new football staff. 


Thanks for coming by! See you next time.

The Old Hat Capture busy season has winded down and since we're approaching the new year soon I thought I'd do a seasonal wrap-up and talk about some of the shoots I went on this year. 

It's going to be impossible to mention every single shoot or this blog would start to get a little long so I'm just going to pick a few moments that I have behind the scenes photos of. Usually when we go on shoots there's a client rep there who takes some pictures of the process so today I'm going to post some of those photos. Then I'll give you an inside look at what was going on when they were snapped. 

Sound like a plan? Ok! Let's get to it. 

University of Wyoming

Didn't expect me to lead with a landscape huh? This photograph was taken out of the car window right as we crossed the border into Wyoming from Colorado, on April 28th! It was our first shoot of the "busy season" and I remember thinking, "Gee, it's a little bit cold for almost May." Harsh and formidable indeed

University of Cincinnati

Just a couple of weeks later we would be in Cincinnati capturing video for their football intro video, 60 feet underground! The footage was filmed in a very old building that had been a brewery in a previous life. We went down 3 separate sets of rickety stairs, through weird catacombs and surroundings until we ended up in the darkest, lowest basement in probably all of Cincinnati. Then we ran extension cords ALLLLLL the way down there from generators upstairs and got to work creating the ominious video you can see here. It was both really hard work to do and kind of not that hard to create that atmosphere, if you know what I mean. 

Texas Tech University

This photo shows a Texas Tech student-athlete doing his best Kliff Kingsbury impression. As far as what Stevie is doing, I think she's just making sure the audio is good. Or she could have been caught up in the moment and started doing her own impression. I'm not sure.

University of North Texas

This is either a picture of myself, Old Hat Client Rep Robert Smith and UNT's Jamie Adams taking a quick selfie in between shooting atmosphere shots, or partying post-shoot. I can't confirm or deny anything. But we did manage to shoot a commercial there.

University of Utah

This is a photograph of me seeing how many Utah basektball players we can fit in a hallway. It's kind of like cramming as many people as you can into a phone booth. It could also be me reviewing a shot with them in the hopes of getting an even better performance on the next take. "Alright men! One more time, with even more energy!!!"

University of Tulsa

Here's Tulsa's Assistant Athletic Director for Marketing Katie Thompson helping out with a little powder throwing for the football poster shoot. Yes, this was just as messy as it looks. 

Southern Methodist University

This is me taking a photograph of a horse wearing a basketball uniform. Trust me, I was just as astounded as you are! Wait, that could be a guy in a mascot costume too. Either way, it's not something you see everyday. Unless you're putting together a bunch of print materials with those photographs. 

University of Central Arkansas

Shooting some football practice footage on a beautiful morning in Conway, AR. This shoot involved a lot of "Here we go!" and a little bit of aerial photography as well. Check it!

Western Athletic Conference

This is a behind the scenes photo of the WAC commisioner wearing a very bad elvis wig. I think it speaks for itself.

University of Oklahoma

A couple of OU men's gymnastics National Champions pose for the camera over in the loading dock area of the gymnastics facility. Off camera Old Hatter Huff is warming up on the rings before he does an iron cross. I swear he did one guys, you just have to take my word for it.

If you want to see more behind the scenes photos from this year's shoots be sure to go to our instagram page and also check us out on facebook and twitter where we post all the latest Capture stuff as it happens. Thanks for stopping by!



Today we're going to talk about the most exciting kind of photo shoot there is...THE SEAMLESS BACKGROUND SHOOT!

Ok, I'm kidding obviously. I do dozens of this kind of shoot every year and some might say that this is one of the least exciting kind of shoots there is.

But it doesn't have to be boring. In fact, there are a million different options when doing a seamless shoot. Today we're going to talk about a couple of different ones. 

• The Blown Out Background 

Sometimes the goal of your shoot is to highlight the person against the seamless without any kind of photoshop wizardry. This means no cutouts, so your background will stand alone on its own merits. This can mean a lot of different tones between black and white, but most of the time with student-athletes, or dancers in the case of the above photo, we go for a bright gray to white. 

• The Dark Background 

The opposite of a white background. If you go for a dark background, you may want some kind of rim light to separate your subject from fading away into the darkness. Other times, that might be exactly the vibe you're going for. Notice how both of the backgrounds are dark in the pictures above, but not the exact same tone. Even when you're going dark, there are options.

That's it for today! More to come...

Last time we talked about Practical Video Shoots and today we're going to highlight Old Hat Capture's Green Screen Video Shoot services. 


A greenscreen video shoot is one in which we shoot a student-athlete or subject in front of a green screen, or sometimes a blue screen, in order to replace the background with something really cool and exciting in the post-production process. 


A very large greenscreen was used on this shoot to allow for a large area for the athletes to move in.



We shoot a lot of green screen against smaller backdrops as well. This is commonly done in player features, crowd prompts or waist-up athletic movements.



Check out our YouTube channel for more examples of green screen shoots we've done and what they looked like once the post-production process was complete. You can see that there is a wide variety of final products, all from the same general shooting setup.


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