Scott Yogodzinski, Director of Marketing at Florida International University, has the perfect baseball surname which we think probably gives him an advantage when coming up with awesome concepts for posters. Check this out:
We've had the pleasure of working with Scott and the FIU Athletics Marketing staff for two years now. We have a blast working with these fine folks and look forward to 20Qs with the rest of them. Be warned: Scott has set the bar pretty high. This Kesha and Disney Channel enthusiast from Big Sky Country is a man of many talents and tastes. As for #8, Scott, we're going to need photographic or video proof. So without further ado, we present 20 Questions with Scott Yogodzinski.
1. NAME: Scott Yogodzinski
2. OCCUPATION/TITLE: Director of Marketing, FIU Athletics
3. HOMETOWN: Whitefish, Montana
4. PREGAME RITUAL: Taking strolls across our beautiful campus.
5. FAVORITE THING TO SNACK: Cookies and milk! What a combo!
6. FAVORITE THING ABOUT YOUR JOB: Working and interacting with students on campus…whether that’s through student-interns, student-athletes, or simply our student body fan base. It’s great to know that I can have an impact on their futures.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Sometimes I simply don’t have the time or resources to give all of our teams the marketing attention they deserve.
8. HIDDEN TALENTS/HOBBIES: I can balance a baseball bat on my nose for long periods of time.
9. ADVICE TO YOUR YOUNGER SELF: If you work hard and are a genuine, kind person to those you meet and work with, everything will fall into place and you and those around you will find success.
10. YOUR GO-TO KARAOKE SONG: This is an easy one… Timber by Kesha
11. FAVORITE MOVIE: Sports: Field of Dreams, Brink!, Johnny Tsunami; Non-Sports: Lord of the Rings
12. FAVORITE TV SHOW: Big Bang Theory; Modern Family; Even Stevens
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: Lars and the Honeytoasters
14. FAVORITE PLACE TO EAT: Right now, it is this new bakery on FIU’s campus called Vicky’s Bakery.
15. WHAT DO YOU ORDER THERE: The croqueta preparada sandwich…after being in Miami for a few years, I’ve really taken a liking to Cuban and other Hispanic foods.
16. FAVORITE DISNEY PRINCESS: Snow White…she was adventurous.
17. WHAT’S YOUR SPIRIT ANIMAL: Not sure, I’ve always thought that pelicans are really cool animals.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: Well, just the other day, before a game at work, I tried taking a stroll across campus in a rain storm and got soaked through to the skin…not sure what I was thinking there.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: I know I was like two years late, but I recently binge-watched the final season of How I Met Your Mother.
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: I like being and working outdoors. It’s possible I might be a snowboard instructor, as my hometown is a ski-town in the mountains of Montana. Shortly before being hired at FIU, I had actually even printed out the paperwork to become an instructor.
The wait is finally over! For a few weeks now, we've been teasing about the release of a new podcast. Yesterday, we published Episode 1 of Stop the Clock, featuring an interview with Matt Roberts, Director of Athletics at the College of Charleston.
Stop the Clock is a podcast about the most amazing moments in sports history when you just wanted to stop time and live in that moment forever, or, those not-so-amazing moments when you would have done anything to have another shot at it. The idea for the podcast was actually born out of the book I'm writing, also called Stop the Clock. I've been conducting a lot of interviews with the nation's top collegiate athletics administrators and I'm recording those interviews to then turn into content for the book. What I'm discovering though, is that many of the people I'm speaking with are great storytellers. Some of these stories are too amazing not to let the world hear. So, I decided to turn the best stories with the best audio quality into a killer new podcast.
Some people call it "Advertising Prom." Others call it the "Academy Awards for local advertising." Here at Old Hat, we call it "The night we hang out together in our fancy clothes." OH recently attended the Oklahoma City ADDY Awards- the advertising industry's largest competition which recognizes the creative spirit of excellence in the art of advertising. It was a lot of fun to get dressed up and see some of the fantastic work being created in the OKC area.
We submitted a large variety of projects that were completed in 2016 and were fortunate to get awards for 10 of our submissions!
1. Bronze - Collateral Material - Special Event - Card, Invitation, Announcement Campaign - Texas AM Football Tickets/Box
2. Bronze - Non-broadcast video - Wisconsin Men's Basketball
3. Bronze - Still Photography - Black & White, Single - Illinois Football Photos
4. Bronze - Cinematography - Illinois Football lntro
5. Bronze - Video Editing - Wisconsin Football
6. Silver - Social Media Campaign - Duke Social Media
7. Silver - Out of Home/Ambient Media - Large Venue - Single - Army Helicopter
8. Silver - Website - SMU Get Here For Gameday
9. Silver - Still Photography - Campaign - Utah Football Campaign
10. Gold - Effects or Motion Graphics - Duke Men's Basketball Projection
It was exciting to see that our awards were not limited to one area, but were representative of each of Old Hat's various divisions. Since the Duke Men's Basketball Projection project won gold, that project will now go on to compete at the Regional Level and then hopefully make it all the way to the National ADDY Awards.
We've already completed some fantastic projects in 2017, so I have no doubt that Old Hat will have another successful time at next year's ADDYs!
Mark "Hot Rod" Riordan: He has a few nicknames, "Godfather," "White Rhino," and a horribly-awesome rugby nickname that we cannot remember, nor should we probably write for people to read. Mark is an OH OG. Full disclosure, we heart this guy. If we were a celebrity couple we'd be OldMark or MarkHat.
So OldMark goes back all the way to 2005 when he was with the University of Michigan. It would be an understatement to say this relationship helped put Old Hat on the map. Mark is probably 100% the reason why Zac needed to create the position of video project manager and why I'm living in Norman, Oklahoma. Mark is the man. Which makes perfect sense since he's working for the 12th Man Foundation at Texas A&M. Partnering with Mark and his crew on KyleField.com is arguably one of OH Interactive's proudest moments. The site broke the mold for most stadium development sites you see today.
Ladies and gentlemen, buckle up. It's time for 20 Questions with Mark Riordan.
1. NAME: Mark Riordan
2. OCCUPATION/TITLE: Vice President – Marketing & Communications
3. HOMETOWN: Olean, NY
4. PREGAME RITUAL: I used to like to get to the office before everyone else and crank the music up to 11 while I put the finishing touches on the script. Now that I’m in the development world things are a little different. I’m not in the office 6 hours before kick…more like two before kick and visit a few tailgates before starting my responsibilities.
5. FAVORITE THING TO SNACK: Bison French Onion Dip with potato chips. Anyone from Western New York will know what I’m talking about.
6. FAVORITE THING ABOUT YOUR JOB: I like connecting with the donors. Also, I like being part of the process that gives student-athletes a world-class education.
7. LEAST FAVORITE THING ABOUT YOUR JOB: Fan message boards. TexAgs, I’m looking at you!
8. HIDDEN TALENTS/HOBBIES: I have a Harley. I like riding but don’t seem to have the time to ride as much as I would like.
9. ADVICE TO YOUR YOUNGER SELF: Appreciate your education and think more critically.
10. YOUR GO-TO KARAOKE SONG: Not much of a karaoke kind of guy. The last time I did it, I went with Coolio’s Gangsta’s Paradise at Old Hat’s 10-year Anniversary party. Actually, I think I have ever “karaoke’d” in public like three times in my life and two of those were at Old Hat parties. What’s with you guys and karaoke?!?!
11. FAVORITE MOVIE: Dumb & Dumber / Caddyshack
12. FAVORITE TV SHOW: All-time: Seinfeld Current: The Walking Dead
13. IF YOU WERE IN A BOY BAND WHAT WOULD IT BE CALLED: White Rhino (nickname from my lunch league basketball days at Michigan).
14. FAVORITE PLACE TO EAT: Wings ‘n More here in College Station.
15. WHAT DO YOU ORDER THERE: They have the best wings that I’ve found outside of Western New York…and that’s saying a lot. Notice I didn’t call them “Buffalo Wings”? If you are from WNY, they are wings. Also, it’s pop, not soda.
16. FAVORITE DISNEY PRINCESS: First off, I didn’t know there were only eleven princesses. I thought there were many more than that. Gun to my head, Belle.
17. WHAT’S YOUR SPIRIT ANIMAL: I like wolves…let’s go with that.
18. WHAT’S THE STUPIDEST THING YOU’VE EVER DONE: So many things to choose from! I guess one of the big ones is when I worked at a full-service gas station and thought it would be a good idea to start dipping to pass the time. I quit over 16 years ago but I spent almost 9 years rotting my mouth. All out of boredom.
19. WHAT’S THE LAST SHOW THAT YOU BINGE-WATCHED: I have three kids from 10-15 years old. Each one is in multiple sports (school, club, travel and rec leagues). Who has time to binge-watch anything?!?!?
20. IF YOU WEREN’T DOING THIS JOB WHAT WOULD YOU BE DOING: Teaching high school and coaching football.
January has already come and gone! Can you believe it? As we finish up materials for spring sports it means that football season is RIGHT AROUND THE CORNER! The past couple of weeks conferences have released their schedules and I can already feel the excitement for the 2017 season. If you start planning ahead there might be some special things you can do to create even cooler materials for your fans!
Haven’t set the budget for 2017 season yet? Put some extra money in your budget for your football poster and we can do some special printing techniques. You can do a cool die cut, make your poster shine, or even give it a funky texture. Not sure if your printer can handle any of that—contact one of our client reps and we can get you a quote from a TRUSTED printer!
Now that Instagram has stories and Snapchat is one of the leading apps for the kids, you can promote your games, schedules, athletes and fans in a multitude of creative ways. Start thinking about different utilizations of those features to get information in front of your fans.
Tickets are often the first project we do for football season, but maybe it's early and you don’t have a concept or direction you want to go? Don’t worry! We can help! Think about using past athletes on tickets if you don’t know who is going to be a star yet. Or just let us feature your brand and opponents and we’ll come up with something stellar. Tickets are another great piece you can use specialty printing on.
If you have a spring game coming up and the temperature is hot in your city think of a different type of item to use to promote the upcoming season. Maybe a fan? Anything YOU can think of WE can design.
Billboards can be used very creatively. They can have extensions or holes in them to create a larger-than-life message. Think about a crazy way to get drivers' attentions and promote your brand!
Start planning and budgeting for football now and let us help you create some incredible materials for 2017! Email us if you need anything!
Yesterday, it was announced that the San Diego Chargers of the NFL are moving to Los Angeles. Yay, so what’s the big deal? Is it that Los Angeles went from zero to two NFL teams real quick? No. Is it that they will be sharing a stadium with the Los Angeles Rams? No. Is it that their new logo looks a lot like other logos out there and the internet is going NUTS roasting them on Twitter for it? Yes.
As a creative agency, we know that artwork is suggestive, and a certain look or design may not always please everyone. Especially on the internet where everybody has a degree in graphic design. That’s okay as long as it serves its purpose and our clients end up with a product they love. You gotta have a thick skin to work in this business.
We’ve recently introduced new offerings such as research packages and our Sports180 process to help clients put more meaning and direction behind their creative. Instead of just making pretty posters, we want to create something that will resonate with YOUR fans and local communities. What works for you may not work for someone else even if it looks amazing.
I’m SURE the Los Angeles Chargers thought about this logo for a long time. And if I had to guess, I’m thinking this logo went through several rounds of revisions to get it exactly right. In the statement released by the team’s chairman, he said they are ready to fight for LA and, “we must earn the respect and support of LA football fans.”
Here’s a collection of some of the comments from the social media world. And even one from our very own after hours artist.
Let's be honest, in athletics, there's a ton of information that needs to be communicated to your fans and a multitude of platforms to do it. We're talking hundreds of games, events, and student athletes each year. And you need to cover your social media bases with Twitter, Facebook, Snapchat, Instagram, Gryzzl, etc, etc. That's an overwhelming and time-consuming amount of work. In addition to that, most schools don't have the luxury of having one person responsible for all of their many accounts. So, in order to make sure you have a cohesive brand look across multiple accounts, it's best to have some assistance. If only there was some sort of tool to help you out?
We partnered with several schools to create social media template packages tailored to each of their needs. This gives each school a cohesive library of templates created specifically for them. A few examples include:
Final Score Graphics
Player of the Game/Week
Player / Coach / Team Awards
These templates enable each school's marketing and sports information departments to update text, photos, logos, and other elements within each template so that they can post information quickly across many sports. They can also be sized to work across multiple platforms so that the messaging looks the same on Facebook, Twitter, Instagram, the official athletic website and more. Additionally, all of the templates are created to complement each other, so the information being posted across the athletic department looks clean, polished, consistent, and most of all - ON BRAND.
Check out how some of our partners at Duke, Pitt, Marist and FIU are all using the custom templates that we created for each of them....
Give us a call to learn more about how we can help bring your brand together online and create tailored graphic templates for you!
At the 2016 NACMA Conference, Old Hat lead a presentation on marketing automation. We highlighted the success of RaiseUpCarolina.com, a ticket sales website built for UNC that has helped increase ticket sales revenue by more than $500,000 and aided in selling out their premium seating areas for the first time ever. Marketing automation is one of the tools we used as a part of that project. We took a uniquely positioned website with a great user experience that built excitement for a specific program and turned it into a ridiculously effective sales tool.
A lot of people think of marketing automation as a ticket sales tool, in and of itself. I disagree. I don't think of marketing automation as a tool any more than I think of the handle of a hammer as a tool. The handle of a hammer is only effective if it has the head and/or claw of the hammer. Without one or both of those, it's completely ineffective in achieving its goal. Marketing automation is no different. Without combining marketing automation with other elements to drive results, you're stuck with something as ineffective as the handle of a hammer would be in driving nails.
Some ticketing companies are starting to offer marketing automation as a part of their platform. First, fans visit a school's primary athletic website, navigate to the ticket portal and then their activity is logged and put into the automation system. That information is segmented into audiences and communicated based on their interest on the site. However, there's one major problem with this approach: It's predicated on the idea that people are already interested in coming to those events. If they already want to come, attendance wouldn't be an issue in the first place.
Think about it this way: using marketing automation on a ticket portal through a primary athletic website (goheels.com, for instance) is like putting a ticket sales phone number on a blank, white piece of paper and posting it on a telephone pole on a street corner. It's boring, uninviting, really hard to find and once you do find it, it does nothing to actually make you want to attend the event.
Marketing automation is an amazing way to help increase ticket sales and attendance, but tracking fans' activity on a ticket portal that no one is coming to doesn't take advantage of the power of marketing automation. If no one is coming to your ticket purchasing pages, you're not going to have anyone to track.
Marketing automation is simply a piece of a ticket sales tool. And here are the three things that render it completely ineffective.
1. Dedicated Ticket Sales Site
Again, the problem isn't that people don't know when/where the games are. The problem is that they don't want to come. Simply providing information is not enough. You have to create an interface that builds excitement. Look at your primary website real quick, select any sport, click to purchase tickets and determine if there's anything about that page that actually makes you excited about that sport. If the answer is yes, you're a step ahead, but you're still faced with the issue of forcing people to have to navigate through information about 25 other sports before they find the one they want to buy tickets for. There's a reason the producers of The Avengers built a website just to build excitement about that movie rather than just making it one of many options to look at on the production company's website. And there's a reason that every other major movie does the same thing. Using your primary athletic site to drive ticket sales is a mistake.
2. Off-Season Marketing Campaign
Most of the time, the marketing that takes place for a specific sport happens in the weeks leading up to the start of the season. It will typically continue through the season, but once the season ends, the marketing ends. Sure we send out ticket renewal letters and other information, but most of the time we cease to continue to make them excited about that sport. What we should be doing is actually ramping up our marketing efforts as the season comes to a close and keeping those marketing efforts going the entire off-season. One of the reasons RaiseUpCarolina.com was so successful is because it launched right at the end of the football season. Then, throughout the winter and spring, we were consistently pushing people to that site through a comprehensive marketing campaign. Because we were continually driving traffic to the site, marketing automation was able to do what marketing automation does. If you're not continually driving traffic to your site, you're not getting the most bang for your buck in what you're spending on marketing automation.
3. Digital Marketing Strategy
As discussed, marketing automation is only one part of a much larger puzzle. It is a force multiplier, much like the handle of a hammer. A hammer's head will drive a nail if you hit it hard enough. Add a handle to that head and it amplifies the force exponentially and makes driving that nail a lot easier. Marketing automation is the piece of the tool that makes your efforts exponentially more effective in driving ticket sales. What can make marketing automation even more effective? Other digital strategies that augment marketing automation. One example is geofencing. We can identify an area where you have a potential base of ticket purchasers and target them by geofencing that area and serving them digital advertising through whatever site or app they spend most of their time on. For instance, let's say you have a loyal and passionate fanbase at your basketball games, but those fans aren't coming to your football games. We geofence your basketball arena and all your fans have to do is use their phone to access the web in any way during that event. Once they do, we can then serve them ads on Facebook, Google, etc. to drive them to purchase. These ads will push them to your website where they then enter your marketing automation platform and now you're hitting them from all angles.
There's no question that marketing automation is powerful. A $500,000 increase in ticket sales at UNC is enough to prove that point, but it took a lot more than marketing automation to make that happen: A good program, a great marketing staff, a ticket sales team, a dedicated ticket sales website, an off-season marketing campaign and marketing automation. This season we'll be implementing a comprehensive digital marketing strategy including geofencing and hope to add yet another force multiplier to the ticket sales effort.
Want to know what (and how) your peers at other schools are doing when it comes to attendance, game experience, ticket sales, and marketing? Here’s your chance to find out!
You’re invited to participate in our State of Sports Marketing survey. It only takes a few minutes to complete, and individual responses will be kept confidential.
What’s in it for you?
The inside scoop. Participants will have the option to receive a special insiders’ report with full survey results that won’t be shared with the general public.
Gift cards! We’ll be giving away Amazon gift cards with values up to $100 to 15 lucky survey participants. All you have to do is opt in for a chance to win at the end of the survey.
So share your thoughts, score some free stuff, and find out what’s really going on in the industry. And share it with your friends who also work in college athletics.
Why share the survey? The more people who take it, the better you'll be able to see what's going on in the industry in terms of attendance, marketing techniques, game day experience, and more! Anyone who takes the survey is eligible to win one of the gift cards we're giving away (get up to $100 on Amazon!) and receive a copy of the exclusive Insiders' Report.
Take and share the survey now! It’s only open through Oct 21st.
EUGENE, OR - University of Oregon Athletic Department officials announced Wednesday that they have ended their long-standing relationship with Nike and have signed with Walmart's Avia brand to provide all athletic apparel and shoes.
"We appreciate everything Nike and Phil Knight have done for the University of Oregon and respect the organization immensely. However, we feel that it is time for a new era in Oregon Athletics and we are confident that Walmart is the right organization to represent the Oregon brand," one official stated.
Okay, did anyone believe that for one second? Did anyone truly believe that Oregon, a major collegiate athletic program, would drop Nike in favor of Walmart? Of course not.
A lot of reasons, most likely. For one, Nike and Phil Knight have given so much support to the University of Oregon, they'd never dream of going with any other apparel company, much less Walmart's Avia brand. But let's swap out Oregon, and let's say Michigan instead. Or Bowling Green. Or UConn. Or East Popcorn State University. Would you have believed the headline then?
East Popcorn State drops Adidas; Walmart's Avia to provide Colonels Team Apparel
Would that headline be any more believable? Probably not.
Avia makes fine apparel. I have a pair of running shorts from Walmart, and I don't run any slower when I wear them than when I wear my Nike shorts. In fact, I can't tell the difference. My favorite pair of running shorts are BCG brand, not Nike. Avia could provide athletic team apparel to the Ducks that feels pretty similar to what Nike provides. The Ducks could take the field in apparel provided by Walmart and they wouldn't run any slower, throw the ball any less accurately, shoot with any lower percentage or hit with any lower of an average.
So if Walmart were to come to the table and commit to providing everything Nike provides and a financial incentive far greater than Nike, would any major university be willing to announce that they've dropped Nike or Adidas or Under Armour in favor of a Walmart brand?
Not a chance. But why?
The answer, of course: Perception. Pride. Respect. Quality.
There's no coach or athletic director in the country that is going to send their team on the field wearing Avia or BCG or C9. And even if they were, how tough would it be to recruit kids to come play for a school if they know they'll be trading in the swoosh for the... uh, "I" with a little arrow thingy on top? The coaches, the department personnel and the kids would be embarrassed to compete in anything but a top name brand. And why? Because they'd look ridiculous. It's the same reason NBA players don't shoot free throws granny-style, despite the scientific data that shows they'd make way more shots that way. They'd get laughed at. And no one wants to be laughed at.
I'm not arguing that this is a bad thing. I jog in cheap jogging shorts. But rest assured that if I were going to be on national television, I'd go buy some brand new Nike shorts. I'd also probably try to drop a few pounds. Because on the national stage, we all want to look good. And no disrespect to Walmart, but running out of the tunnel wearing the Avia logo on your chest is not an idea that gets anyone excited. It all makes complete and total sense. I get it.
But there's something I don't get.
There's something I don't understand at all.
This philosophy of looking good and only being willing to wear what looks the best or shoot the way that looksthe best... the philosophy that we all think makes complete and total sense... why does that not apply to everything that represents our collegiate sports teams?
Why are we willing to let our team run out of the tunnel after an intro/hype video that doesn't actually build any hype? Why do we show videoboard prompts that are cheap, canned reproductions that don't match our brand? Why do we promote the sport that has the highest potential and greatest need for ticket sales revenue with marketing collateral that is just "good enough," has no research behind it and isn't positioned to actually drive attendance? Why do we not even consider for one second letting our teams wear something that isn't absolutely first-class, but when it comes to promoting those sports, driving attendance and building a game experience, we often settle for what is least expensive? This isn't the case everywhere, of course, but there are so many times at so many major universities that an athletic department will choose the Walmart version of a creative service over the Nike equivalent.
A glaring example of this is most universities' online ticket buying portals. Every school in the country wants to sell more tickets. Every school in the country wants to drive attendance. Yet if you look at the online ticket purchasing experience at those schools, the user interface is terrible, it's impossible to find the information you need, it takes way too many clicks to purchase and the pages are bland and boring and do nothing to actually make a fan want to come to the event. Everything about these portals depend on a fan already wanting to come to the event so badly that they're willing to jump through hoops to buy a ticket. And not even cool, exciting, flaming-hoops-of-fire. Boring, bland, unexciting hoops.
Promoting our teams with poor quality marketing isn't just as bad as sending them onto the court in Walmart brand shoes. It's like sending them onto the court with no shoes at all. We wouldn't be giving them the tools to succeed and by relying on the least expensive option for marketing, we're not giving ourselves the tools to succeed in driving attendance.
So all that said, I'm not ignorant to the idea that sometimes the least expensive option is the only option. Budgets are tight in collegiate athletics and sometimes you can control the amount you're given to promote your sports. So here are some practical tips that you can employ to help drive attendance at your events.
Ticket Sales Portal
Count the Clicks - How many clicks does it take to buy a ticket on your website? On the high end, we sometimes see that it can take up to 7-8 clicks to make a purchase. Some have streamlined it down to as few as 3. Obviously, the lower the number, the more likely people are to purchase. And most of the time, you can make changes to your site to bring that number down. Count the number of clicks it takes to make a purchase and see if you can cut that number in half.
Spruce Up the Joint - Unfortunately, most ticketing companies provide a portal that is boring and unengaging. They don't do much to actually make a fan want to purchase. But there are typically at least a couple of things you can to do customize that page. Take advantage of those opportunities by bringing your marketing campaign for that sport into the headers and other graphics on that page. In a perfect world, add some video content to those pages, even if it's just your stadium intro/hype video. Fans love to watch those things and if the only place to watch it is by going to your ticket sales page, that could go a long way toward driving ticket sales. Best way to sell a ticket to someone is to give them the opportunity to buy when they're most excited about it.
Forget Your Die-Hard Fans - I wrote an article a few weeks ago about how we need to start looking at schedule posters as advertisements rather than promotional tools. Because most of the time, they don't do much to drive attendance. But every advertising campaign starts with research to determine who your audience is. Maybe you don't have a budget for research. That's fine. You know your area and you know who has the most potential to become new ticket purchasers. Spend some time thinking about who those people are and develop a campaign that targets those people. The die-hard fans are going to come regardless of what the poster looks like or the tagline that's on it. So think about a way to appeal (both through messaging and through the visuals) to a different group. You'll probably find that putting all the seniors on the poster with a generic tagline isn't the best way to appeal to those people. Be bold and put something unique out there. Because like I said, the die-hards are coming anyway. And by trying something unique you just might appeal to a totally new group.
Take Advantage of Your Friends & Family - The best thing I can advise for improving your game experience is to identify where things are lacking. And the best way to do that is to engage a firm to do a comprehensive gameday audit. But if your budget doesn't allow for that, make your friends and family work for those tickets they begged you for! Give them a checklist and have them rate every experience on a scale of 1 to 5. Ticket takers, concessionaires, ushers, intro video, band, cheer, etc. You may not get a comprehensive report from industry experts, but you'll have more information than you started with. And sometimes it's good to have input from people who aren't immersed in collegiate athletics 24/7. At the very least, you'll have a unique perspective outside your own.