Best Kickoff Weekend Ever
With college football’s “Best Kickoff Weekend Ever” just finished, there’s no better time to look back at many of our fall sports posters for this season. Several of these football designs were rightfully noted in best-of preseason poster rankings and those ranks are listed below. Since volleyball, soccer and other sports have also fired up their seasons recently, we’ll show off their designs as well.
If you follow the Old Hat blog, you may have seen several stories about the SMU 'Get Here For Gameday' campaign. Following the Sports 180 process and significant research, this poster was created by Jared Stanley. "The whole point of the poster was to make gameday something not to be missed in the city of Dallas," Jared said. "The inspiration was superhero movie posters." Mission accomplished! This was the only poster that was mentioned on both preseason poster rankings. Other fall sports posters were created from this template and are shown below.
Poster Swag #12
Old Hat designer Geoff Rogers has designed nearly 900 posters in his nine years here. (So doing great design is 'old hat' to Geoff? Sorry...) This was his favorite from this year, which was a tough choice over several other great options. Pitt wanted to spotlight their new uniforms, their facilty and players. The key Geoff says is "taking the client suggestions and then using his expertise to make it look good. And it's so much more than making it look good, it's being a problem solver. Using what you have and the time you have to do to it to achieve what the client wants." This poster also became a template for other fall sports, each using the same look and layout of Geoff's football masterpiece.
Bleacher Report #17
These are my favorite for multiple reasons. I've been a fan of Seminole football since the early 90s and I was fortunate to be able to design this year's poster(s). Just as Geoff said above, we take the ideas from the client and meld them into something special. There are several things going on in these posters that might not be visible at first glance. The state outline in the background is a reference to FSU victories last year over Miami, Florida and South Florida. Several background images of note (behind the state and the players) include the new HD videoboard, Chief Osceola and Renegade and two of my favorite all-time Noles (Derrick Brooks and Charlie Ward). Raymond James Stadium is the site of the National Championship this year and if you look closely, it's the reflection in Jimbo Fisher's sunglasses. Finally with three posters, we were able to highlight 30 members of the team. If recent drafts are any indication, most of those guys will be in the NFL in a few years.
Poster Swag #49
Douglas Wilson is Old Hat's designer for the University of Utah. He's located in Salt Lake City, working on campus with the Utes. While he doesn't work with the variety of schools and color combos that the other designers do, he certainly has the look for Utah nailed down as you see with his posters here. He says that while sometimes it can be difficult working with those who have ideas different than your own, it's satisfying to create something that balances both sets of ideas to make the best design possible. The client is usually good with what you create as long as the essence of their ideas remains intact.
Poster Swag #40
Poster Swag #24
Bleacher Report #21
There are a million different (well, lots of) ways to do your schedule poster. Some schools prefer a uniform look with the same design for multiple sports. Others want a different, unique identity for each sport. To show our skills and demonstrate this point, here are several examples of Old Hat designs using fall sports other than football.